A data profile of the people who buy, follow and care about Bruce Willis in United Kingdom — modelled from more than twelve digital signal sources. Bruce Willis has an estimated audience of 3,911,839 people in United Kingdom.
The average Bruce Willis fan in United Kingdom is 45.7 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include The Island (2005 film), The Rock (film), Liam Neeson, with strongest over-indexing on The Island (2005 film) (139× the country average).
Demographically, the Bruce Willis audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Sports Activity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Bruce Willis fan in United Kingdom is more male, around 45.7 years old, with strong Sports Activity tendencies and a notable affinity for The Island (2005 film).
The key figures that characterise the Bruce Willis profile in United Kingdom.
44.4% are female, 55.6% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 45.7 |
| Estimated audience size | 3,911,839 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 33% |
of the worldwide Bruce Willis audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.5% |
| Germany | 7.6% |
| Brazil | 7.4% |
Where the Bruce Willis audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~400K | 1.42× | |
| 02 | West Midlands | ~200K | 1.37× | |
| 03 | North East | ~200K | 1.30× | |
| 04 | Wales | ~200K | 1.10× | |
| 05 | Scotland | ~400K | 1.08× | |
| 06 | Northern Ireland | ~100K | 1.01× | |
| 07 | South East | ~500K | 0.90× | |
| 08 | East Midlands | ~200K | 0.88× | |
| 09 | South West | ~300K | 0.83× | |
| 10 | England | ~3M | 0.81× | |
| 11 | East of England | ~300K | 0.79× | |
| 12 | North West | ~200K | 0.52× |
The strongest cross-interests of the Bruce Willis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Island (2005 film) | Movies & TV | 139.00× | ||
| 02 | Lawless (film) | Movies & TV | 131.03× | ||
| 03 | Captain Phillips (film) | Movies & TV | 127.78× | ||
| 04 | In Time | Movies & TV | 116.96× | ||
| 05 | The Rock (film) | Movies & TV | 83.98× | ||
| 06 | Animal Kingdom (film) | Movies & TV | 66.78× | ||
| 07 | The Usual Suspects | Movies & TV | 64.94× | ||
| 08 | Danny Trejo | Movies & TV | 62.85× | ||
| 09 | Nicolas Cage | Movies & TV | 57.14× | ||
| 10 | Cole Hauser | Movies & TV | 51.13× | ||
| 11 | Liam Neeson | Movies & TV | 49.06× | ||
| 12 | Scarface (1983 film) | Movies & TV | 43.07× | ||
| 13 | Jason Statham | Movies & TV | 41.23× | ||
| 14 | Heat (1995 film) | Movies & TV | 39.72× | ||
| 15 | Mel Gibson | Movies & TV | 39.24× | ||
| 16 | Short Message Service | Technology & Electronics | 19.57× | ||
| 17 | The Mirror (1975 film) | Movies & TV | 15.54× | ||
| 18 | Heart (novel) | Literature | 15.21× | ||
| 19 | Saturday | Home & Garden | 13.61× | ||
| 20 | Exhibition game | Games | 13.39× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.77× | |
| Patriotism | CONSERVATISM | 1.61× | |
| Spirituality | BALANCE | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.80× | |
| Design Affinity | PREMIUM | 0.86× | |
| Creativity | OPEN | 0.90× |
Bruce Willis has an estimated audience of 3,911,839 people in United Kingdom, concentrated in England and South East.
44.4% of Bruce Willis fans are female, 55.6% are male, with an average age of 45.7 years.
Bruce Willis fans show strongest brand affinity for The Island (2005 film) (139×), The Rock (film) (83.98×), and Liam Neeson (49.06×) over the country average.
Bruce Willis fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Bruce Willis itself, the audience over-indexes on The Rock (film) (83.98×), Liam Neeson (49.06×), Jason Statham (41.23×), and Captain Phillips (film) (127.78×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bruce Willis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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