A data profile of the people who buy, follow and care about Heart (novel) in United Kingdom — modelled from more than twelve digital signal sources. Heart (novel) has an estimated audience of 10,367,707 people in United Kingdom.
Heart (novel) has an estimated audience of 10,367,707 people in United Kingdom. Top brand affinities: Daily Star (United Kingdom), Bruce Willis, Rachel Weisz, Jude Law, Lily James.
Top brand affinities include Daily Star (United Kingdom), Bruce Willis, Rachel Weisz, with strongest over-indexing on Daily Star (United Kingdom) (38.72× the country average).
The typical Heart (novel) fan in United Kingdom shows strong Convenience Orientation tendencies and a notable affinity for Daily Star (United Kingdom).
The key figures that characterise the Heart (novel) profile in United Kingdom.
| Metric | Value |
|---|---|
| Estimated audience size | 10,367,707 |
of the worldwide Heart (novel) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.6% |
| India | 6.6% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Heart (novel) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wella Professionals | Beauty & Wellness | 44.39× | ||
| 02 | Daily Star (United Kingdom) | News | 38.72× | ||
| 03 | Rachel Weisz | Movies & TV | 20.00× | ||
| 04 | Jude Law | Movies & TV | 17.61× | ||
| 05 | Nicolas Cage | Movies & TV | 17.33× | ||
| 06 | Carey Mulligan | Movies & TV | 16.76× | ||
| 07 | Lily James | Movies & TV | 15.32× | ||
| 08 | Bruce Willis | Movies & TV | 15.21× | ||
| 09 | Gwendoline Christie | Movies & TV | 10.63× | ||
| 10 | Colin Farrell | Movies & TV | 10.58× | ||
| 11 | Liam Neeson | Movies & TV | 9.34× | ||
| 12 | Linux | Technology & Electronics | 7.63× | ||
| 13 | Liverpool Echo | News | 4.65× | ||
| 14 | Daily Express | News | 4.34× | ||
| 15 | Manchester Evening News | News | 4.17× | ||
| 16 | British Gas | Home & Garden | 3.35× | ||
| 17 | Daily Mail | News | 3.22× | ||
| 18 | The Independent | News | 3.14× | ||
| 19 | National Lottery (United Kingdom) | Games | 2.29× | ||
| 20 | Hobby | Home & Garden | 2.02× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.23× | |
| Healthy Lifestyle | BALANCE | 1.22× | |
| Individualism | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.75× | |
| Community Orientation | OPEN | 0.76× | |
| Luxury Orientation | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Heart (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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