A data profile of the people who buy, follow and care about The Independent in United Kingdom — modelled from more than twelve digital signal sources. The Independent has an estimated audience of 9,794,353 people in United Kingdom.
The average The Independent fan in United Kingdom is 44.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Heart (novel), Rings of Saturn, Gmail, with strongest over-indexing on Heart (novel) (3.14× the country average).
Demographically, the The Independent audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Spirituality, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical The Independent fan in United Kingdom is more female, around 44.4 years old, with strong Spirituality tendencies and a notable affinity for Heart (novel).
The key figures that characterise the The Independent profile in United Kingdom.
59.9% are female, 40.1% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 44.4 |
| Estimated audience size | 9,794,353 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide The Independent audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 31.5% |
| United States | 31.4% |
| Australia | 4.9% |
Where the The Independent audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~700K | 1.27× | |
| 02 | Yorkshire and the Humber | ~1M | 1.24× | |
| 03 | North East | ~500K | 1.24× | |
| 04 | South East | ~1.5M | 1.11× | |
| 05 | East of England | ~1M | 1.08× | |
| 06 | Scotland | ~1M | 1.08× | |
| 07 | West Midlands | ~400K | 1.07× | |
| 08 | South West | ~800K | 1.03× | |
| 09 | England | ~7.5M | 0.93× | |
| 10 | Northern Ireland | ~200K | 0.73× | |
| 11 | East Midlands | ~500K | 0.66× | |
| 12 | North West | ~600K | 0.59× |
The strongest cross-interests of the The Independent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Mirror (1975 film) | Movies & TV | 3.47× | ||
| 02 | Heart (novel) | Literature | 3.14× | ||
| 03 | Rings of Saturn | Travel & Leisure | 3.04× | ||
| 04 | Exhibition game | Games | 2.98× | ||
| 05 | Tuesday | Kids & Family | 2.88× | ||
| 06 | Sharon Osbourne | Movies & TV | 2.83× | ||
| 07 | Gmail | Internet & Social Media | 2.71× | ||
| 08 | Top-level domain | Technology & Electronics | 2.66× | ||
| 09 | OneDrive | Technology & Electronics | 2.27× | ||
| 10 | Google Maps | Internet & Social Media | 2.25× | ||
| 11 | Mail Online | News | 2.19× | ||
| 12 | Daily Star (United Kingdom) | News | 2.14× | ||
| 13 | Wednesday | Home & Garden | 2.13× | ||
| 14 | Short Message Service | Technology & Electronics | 2.11× | ||
| 15 | The Times | News | 1.88× | ||
| 16 | Daily Express | News | 1.75× | ||
| 17 | The Guardian | News | 1.75× | ||
| 18 | Saturday | Home & Garden | 1.75× | ||
| 19 | Daily Mirror | News | 1.65× | ||
| 20 | Week | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.18× | |
| Sustainability | BALANCE | 1.13× | |
| Patriotism | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.90× | |
| Sports Activity | POWER | 0.93× | |
| Luxury Orientation | PREMIUM | 0.93× |
The Independent has an estimated audience of 9,794,353 people in United Kingdom, concentrated in England and South East.
59.9% of The Independent fans are female, 40.1% are male, with an average age of 44.4 years.
The Independent fans show strongest brand affinity for Heart (novel) (3.14×), Rings of Saturn (3.04×), and Gmail (2.71×) over the country average.
The Independent fans in United Kingdom are most concentrated in England (reach ~7.5M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond The Independent itself, the audience over-indexes on Rings of Saturn (3.04×), Gmail (2.71×), The Mirror (1975 film) (3.47×), and Exhibition game (2.98×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for The Independent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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