The Independent Audience in United Kingdom
The Independent has an estimated audience of 9,757,784 people in United Kingdom. 59.9% are female, 40.1% are male, average age 44.4. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Heart (novel), Rings of Saturn, Gmail, The Mirror (1975 film), Exhibition game.
The average The Independent fan in United Kingdom is 44.4 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Heart (novel), Rings of Saturn, Gmail, with strongest over-indexing on Heart (novel) (3.14× the country average). Demographically, the The Independent audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of The Independent fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 44.4 |
| Estimated audience size | 9,757,784 |
Audience persona
The typical The Independent fan in United Kingdom is more female, around 44.4 years old, with strong Sustainability tendencies and a notable affinity for Heart (novel).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,318,338 | 0.93× |
| South East | 1,450,964 | 1.11× |
| Yorkshire and the Humber | 975,947 | 1.25× |
| East of England | 965,049 | 1.08× |
| Scotland | 953,169 | 1.08× |
| South West | 822,918 | 1.03× |
| Wales | 707,357 | 1.27× |
| North West | 603,215 | 0.58× |
| North East | 472,410 | 1.24× |
| West Midlands | 448,510 | 1.07× |
| East Midlands | 442,473 | 0.64× |
| Northern Ireland | 215,022 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Heart (novel) | 3.14× | Literature |
| Rings of Saturn | 3.04× | Travel & Leisure |
| Gmail | 2.71× | Internet & Social Media |
| The Mirror (1975 film) | 3.47× | Movies & TV |
| Exhibition game | 2.98× | Games |
| Google Maps | 2.25× | Internet & Social Media |
| Mail Online | 2.19× | News |
| Daily Express | 1.75× | News |
| Daily Mirror | 1.65× | News |
| Tuesday | 2.88× | Kids & Family |
| The Guardian | 1.75× | News |
| Daily Star (United Kingdom) | 2.14× | News |
| OneDrive | 2.27× | Technology & Electronics |
| Saturday | 1.75× | Home & Garden |
| Top-level domain | 2.66× | Technology & Electronics |
| Sharon Osbourne | 2.83× | Movies & TV |
| Week | 1.51× | Business & Career |
| Haven (TV series) | 2.53× | Movies & TV |
| The Times | 1.88× | News |
| Short Message Service | 2.11× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.35 |
| Early Adopter Mentality | POWER | 1.2 |
| Indulgence | JOY | 1.16 |
| Individualism | JOY | 1.09 |
| Convenience Orientation | PREMIUM | 1.07 |
| Social Media Usage | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 32.9% |
| United States | 31.1% |
| Australia | 5.1% |
See The Independent audiences in other countries
More Newspaper audiences in United Kingdom
- Daily Express (20,214,446)
- Daily Mirror (17,989,136)
- The Guardian (14,719,554)
- Daily Mail (11,689,919)
- Liverpool Echo (11,190,709)
Frequently asked questions
How many fans does The Independent have in United Kingdom?
The Independent has an estimated audience of 9,757,784 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of The Independent fans?
59.9% of The Independent fans are female, 40.1% are male, with an average age of 44.4 years.
Which brands do The Independent fans like most?
The Independent fans show strongest brand affinity for Heart (novel) (3.14×), Rings of Saturn (3.04×), and Gmail (2.71×) over the country average.
Where do The Independent fans live in United Kingdom?
The Independent fans in United Kingdom are most concentrated in England (reach 7,318,338), South East (reach 1,450,964), and Yorkshire and the Humber (reach 975,947). These three regions account for the largest share of the active audience.
What other brands do The Independent fans also like?
Beyond The Independent itself, the audience over-indexes on Rings of Saturn (3.04×), Gmail (2.71×), The Mirror (1975 film) (3.47×), and Exhibition game (2.98×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for The Independent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.