A data profile of the people who buy, follow and care about Tuesday in United Kingdom — modelled from more than twelve digital signal sources. Tuesday has an estimated audience of 5,432,262 people in United Kingdom.
The average Tuesday fan in United Kingdom is 43.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Daily Star (United Kingdom), Bruce Willis, Lily James, with strongest over-indexing on Daily Star (United Kingdom) (38.52× the country average).
Demographically, the Tuesday audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Healthy Lifestyle, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Tuesday fan in United Kingdom is more female, around 43.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Daily Star (United Kingdom).
The key figures that characterise the Tuesday profile in United Kingdom.
62.7% are female, 37.3% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 43.1 |
| Estimated audience size | 5,432,262 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Tuesday audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 31.9% |
| United Kingdom | 7.3% |
| Taiwan | 3.9% |
Where the Tuesday audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.38× | |
| 02 | Yorkshire and the Humber | ~600K | 1.34× | |
| 03 | East of England | ~600K | 1.16× | |
| 04 | North East | ~200K | 1.07× | |
| 05 | Wales | ~300K | 1.06× | |
| 06 | Northern Ireland | ~200K | 1.06× | |
| 07 | Scotland | ~500K | 0.96× | |
| 08 | South East | ~700K | 0.94× | |
| 09 | England | ~4M | 0.91× | |
| 10 | East Midlands | ~300K | 0.87× | |
| 11 | South West | ~400K | 0.81× | |
| 12 | North West | ~300K | 0.54× |
The strongest cross-interests of the Tuesday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Star (United Kingdom) | News | 38.52× | ||
| 02 | Wella Professionals | Beauty & Wellness | 38.48× | ||
| 03 | Rachel Weisz | Movies & TV | 20.00× | ||
| 04 | Lily James | Movies & TV | 18.27× | ||
| 05 | Jude Law | Movies & TV | 17.62× | ||
| 06 | Carey Mulligan | Movies & TV | 16.81× | ||
| 07 | Bruce Willis | Movies & TV | 15.32× | ||
| 08 | Nicolas Cage | Movies & TV | 15.31× | ||
| 09 | Gwendoline Christie | Movies & TV | 11.24× | ||
| 10 | Colin Farrell | Movies & TV | 9.26× | ||
| 11 | Liam Neeson | Movies & TV | 8.05× | ||
| 12 | BrandAlley UK | Shopping | 6.93× | ||
| 13 | Liverpool Echo | News | 4.61× | ||
| 14 | Daily Express | News | 4.03× | ||
| 15 | Manchester Evening News | News | 3.98× | ||
| 16 | Daily Mail | News | 3.03× | ||
| 17 | British Gas | Home & Garden | 2.96× | ||
| 18 | The Independent | News | 2.88× | ||
| 19 | National Lottery (United Kingdom) | Games | 2.43× | ||
| 20 | Hobby | Home & Garden | 1.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.25× | |
| Need for Security | CONSERVATISM | 1.24× | |
| Convenience Orientation | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.77× | |
| Pet Ownership | JOY | 0.77× | |
| Mindfulness | BALANCE | 0.87× |
Tuesday has an estimated audience of 5,432,262 people in United Kingdom, concentrated in England and South East.
62.7% of Tuesday fans are female, 37.3% are male, with an average age of 43.1 years.
Tuesday fans show strongest brand affinity for Daily Star (United Kingdom) (38.52×), Bruce Willis (15.32×), and Lily James (18.27×) over the country average.
Tuesday fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~700K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Tuesday itself, the audience over-indexes on Bruce Willis (15.32×), Lily James (18.27×), Rachel Weisz (20×), and Jude Law (17.62×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Tuesday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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