Liverpool Echo Audience in United Kingdom
Liverpool Echo has an estimated audience of 11,190,709 people in United Kingdom. 58.3% are female, 41.7% are male, average age 44.2. Top regions: England, North West, Yorkshire and the Humber. Top brand affinities: Heart (novel), The Mirror (1975 film), Exhibition game, Rings of Saturn, Tuesday.
The average Liverpool Echo fan in United Kingdom is 44.2 years old, more female, and lives primarily in England. The audience is concentrated in England, North West, Yorkshire and the Humber. Top brand affinities include Heart (novel), The Mirror (1975 film), Exhibition game, with strongest over-indexing on Heart (novel) (4.65× the country average). Demographically, the Liverpool Echo audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Liverpool Echo fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 44.2 |
| Estimated audience size | 11,190,709 |
Audience persona
The typical Liverpool Echo fan in United Kingdom is more female, around 44.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Heart (novel).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,393,032 | 2.2× |
| North West | 3,622,001 | 3.03× |
| Yorkshire and the Humber | 1,626,230 | 1.81× |
| Wales | 718,262 | 1.12× |
| South East | 472,180 | 0.31× |
| West Midlands | 433,908 | 0.9× |
| North East | 429,198 | 0.99× |
| South West | 405,004 | 0.44× |
| Scotland | 253,777 | 0.25× |
| East Midlands | 234,011 | 0.3× |
| East of England | 225,867 | 0.22× |
| Northern Ireland | 146,075 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Heart (novel) | 4.65× | Literature |
| The Mirror (1975 film) | 5.88× | Movies & TV |
| Exhibition game | 4.47× | Games |
| Rings of Saturn | 4.42× | Travel & Leisure |
| Tuesday | 4.61× | Kids & Family |
| Top-level domain | 4.22× | Technology & Electronics |
| Daily Star (United Kingdom) | 2.79× | News |
| Daily Express | 1.89× | News |
| Daily Mirror | 1.91× | News |
| Haven (TV series) | 3.77× | Movies & TV |
| Saturday | 2.31× | Home & Garden |
| Wednesday | 3.09× | Home & Garden |
| Liverpool F.C. | 1.74× | Sports |
| Liverpool | 2.45× | Travel & Leisure |
| Week | 1.83× | Business & Career |
| Short Message Service | 2.57× | Technology & Electronics |
| TK Maxx | 1.77× | Shopping |
| Manchester Evening News | 2.28× | News |
| Birmingham | 1.54× | Travel & Leisure |
| Sky Bet | 1.62× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.03 |
| Price Sensitivity | PREMIUM | 1.01 |
| Luxury Orientation | PREMIUM | 0.97 |
| Family Orientation | CONSERVATISM | 0.96 |
| Social Media Usage | JOY | 0.94 |
| Indulgence | JOY | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 84.5% |
| United States | 2.2% |
| Ireland | 1.7% |
See Liverpool Echo audiences in other countries
More Newspaper audiences in United Kingdom
- Daily Express (20,214,446)
- Daily Mirror (17,989,136)
- The Guardian (14,719,554)
- Daily Mail (11,689,919)
- Racing Post (10,106,406)
Frequently asked questions
How many fans does Liverpool Echo have in United Kingdom?
Liverpool Echo has an estimated audience of 11,190,709 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of Liverpool Echo fans?
58.3% of Liverpool Echo fans are female, 41.7% are male, with an average age of 44.2 years.
Which brands do Liverpool Echo fans like most?
Liverpool Echo fans show strongest brand affinity for Heart (novel) (4.65×), The Mirror (1975 film) (5.88×), and Exhibition game (4.47×) over the country average.
Where do Liverpool Echo fans live in United Kingdom?
Liverpool Echo fans in United Kingdom are most concentrated in England (reach 8,393,032), North West (reach 3,622,001), and Yorkshire and the Humber (reach 1,626,230). These three regions account for the largest share of the active audience.
What other brands do Liverpool Echo fans also like?
Beyond Liverpool Echo itself, the audience over-indexes on The Mirror (1975 film) (5.88×), Exhibition game (4.47×), Rings of Saturn (4.42×), and Tuesday (4.61×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Liverpool Echo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.