A data profile of the people who buy, follow and care about Liverpool Echo in United Kingdom — modelled from more than twelve digital signal sources. Liverpool Echo has an estimated audience of 10,577,370 people in United Kingdom.
The average Liverpool Echo fan in United Kingdom is 44.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, Yorkshire and the Humber.
Top brand affinities include Heart (novel), The Mirror (1975 film), Exhibition game, with strongest over-indexing on Heart (novel) (4.65× the country average).
Demographically, the Liverpool Echo audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Liverpool Echo fan in United Kingdom is more female, around 44.2 years old, with strong Creativity tendencies and a notable affinity for Heart (novel).
The key figures that characterise the Liverpool Echo profile in United Kingdom.
58.3% are female, 41.7% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 44.2 |
| Estimated audience size | 10,577,370 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Liverpool Echo audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 83.8% |
| United States | 2.3% |
| Ireland | 1.8% |
Where the Liverpool Echo audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~3.5M | 3.03× | |
| 02 | England | ~8.5M | 2.20× | |
| 03 | Yorkshire and the Humber | ~1.5M | 1.81× | |
| 04 | Wales | ~700K | 1.12× | |
| 05 | North East | ~400K | 0.99× | |
| 06 | West Midlands | ~400K | 0.91× | |
| 07 | South West | ~400K | 0.45× | |
| 08 | Northern Ireland | ~100K | 0.43× | |
| 09 | South East | ~500K | 0.32× | |
| 10 | East Midlands | ~200K | 0.32× | |
| 11 | Scotland | ~300K | 0.26× | |
| 12 | East of England | ~200K | 0.24× |
The strongest cross-interests of the Liverpool Echo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Mirror (1975 film) | Movies & TV | 5.88× | ||
| 02 | Heart (novel) | Literature | 4.65× | ||
| 03 | Tuesday | Kids & Family | 4.61× | ||
| 04 | Exhibition game | Games | 4.47× | ||
| 05 | Rings of Saturn | Travel & Leisure | 4.42× | ||
| 06 | Top-level domain | Technology & Electronics | 4.22× | ||
| 07 | Haven (TV series) | Movies & TV | 3.77× | ||
| 08 | Wednesday | Home & Garden | 3.09× | ||
| 09 | Daily Star (United Kingdom) | News | 2.79× | ||
| 10 | Short Message Service | Technology & Electronics | 2.57× | ||
| 11 | Liverpool | Travel & Leisure | 2.45× | ||
| 12 | Saturday | Home & Garden | 2.31× | ||
| 13 | Manchester Evening News | News | 2.28× | ||
| 14 | Scottish Widows | Business & Career | 2.21× | ||
| 15 | Daily Mirror | News | 1.91× | ||
| 16 | Daily Express | News | 1.89× | ||
| 17 | Katie Price | Fashion & Accessoires | 1.84× | ||
| 18 | Week | Business & Career | 1.83× | ||
| 19 | TK Maxx | Shopping | 1.77× | ||
| 20 | Liverpool F.C. | Sports | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.12× | |
| Extroversion | THRILL | 1.10× | |
| Need for Security | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.88× | |
| Individualism | JOY | 0.88× | |
| Early Adopter Mentality | POWER | 0.91× |
Liverpool Echo has an estimated audience of 10,577,370 people in United Kingdom, concentrated in England and North West.
58.3% of Liverpool Echo fans are female, 41.7% are male, with an average age of 44.2 years.
Liverpool Echo fans show strongest brand affinity for Heart (novel) (4.65×), The Mirror (1975 film) (5.88×), and Exhibition game (4.47×) over the country average.
Liverpool Echo fans in United Kingdom are most concentrated in England (reach ~8.5M), North West (reach ~3.5M), and Yorkshire and the Humber (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Liverpool Echo itself, the audience over-indexes on The Mirror (1975 film) (5.88×), Exhibition game (4.47×), Rings of Saturn (4.42×), and Tuesday (4.61×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Liverpool Echo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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