A data profile of the people who buy, follow and care about Top-level domain in United Kingdom — modelled from more than twelve digital signal sources. Top-level domain has an estimated audience of 4,521,766 people in United Kingdom.
The average Top-level domain fan in United Kingdom is 43.6 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, East of England, North West.
Top brand affinities include Daily Star (United Kingdom), Daily Express, Wikipedia, with strongest over-indexing on Daily Star (United Kingdom) (33.1× the country average).
Demographically, the Top-level domain audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Top-level domain fan in United Kingdom is balanced, around 43.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Daily Star (United Kingdom).
The key figures that characterise the Top-level domain profile in United Kingdom.
52.6% are female, 47.4% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 43.6 |
| Estimated audience size | 4,521,766 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Top-level domain audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.9% |
| Italy | 8.0% |
| France | 7.6% |
Where the Top-level domain audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~700K | 1.08× | |
| 02 | East of England | ~400K | 1.07× | |
| 03 | South West | ~400K | 1.07× | |
| 04 | West Midlands | ~200K | 1.06× | |
| 05 | Yorkshire and the Humber | ~400K | 1.02× | |
| 06 | East Midlands | ~300K | 0.98× | |
| 07 | North East | ~200K | 0.97× | |
| 08 | North West | ~400K | 0.88× |
The strongest cross-interests of the Top-level domain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wella Professionals | Beauty & Wellness | 45.97× | ||
| 02 | Daily Star (United Kingdom) | News | 33.10× | ||
| 03 | Farfetch | Shopping | 9.47× | ||
| 04 | CarGurus | Cars & Mobility | 5.32× | ||
| 05 | Wikipedia | Internet & Social Media | 4.86× | ||
| 06 | Liverpool Echo | News | 4.22× | ||
| 07 | Daily Express | News | 3.93× | ||
| 08 | Manchester Evening News | News | 3.57× | ||
| 09 | British Gas | Home & Garden | 3.47× | ||
| 10 | Esso | Cars & Mobility | 3.30× | ||
| 11 | Daily Mail | News | 2.98× | ||
| 12 | Betfair | Games | 2.82× | ||
| 13 | The Independent | News | 2.66× | ||
| 14 | Indeed.com | Business & Career | 2.57× | ||
| 15 | Refrigerator | Home & Garden | 2.55× | ||
| 16 | Singer-songwriter | Music & Radio | 2.41× | ||
| 17 | William Hill (bookmaker) | Games | 2.39× | ||
| 18 | National Lottery (United Kingdom) | Games | 2.31× | ||
| 19 | Internet & Social Media | 2.23× | |||
| 20 | Hobby | Home & Garden | 2.16× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.33× | |
| Patriotism | CONSERVATISM | 1.20× | |
| Need for Security | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.69× | |
| Pet Ownership | JOY | 0.77× | |
| Design Affinity | PREMIUM | 0.79× |
Top-level domain has an estimated audience of 4,521,766 people in United Kingdom, concentrated in South East and East of England.
52.6% of Top-level domain fans are female, 47.4% are male, with an average age of 43.6 years.
Top-level domain fans show strongest brand affinity for Daily Star (United Kingdom) (33.1×), Daily Express (3.93×), and Wikipedia (4.86×) over the country average.
Top-level domain fans in United Kingdom are most concentrated in South East (reach ~700K), East of England (reach ~400K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Top-level domain itself, the audience over-indexes on Daily Express (3.93×), Wikipedia (4.86×), Wella Professionals (45.97×), and Liverpool Echo (4.22×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Top-level domain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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