A data profile of the people who buy, follow and care about Manchester Evening News in United Kingdom — modelled from more than twelve digital signal sources. Manchester Evening News has an estimated audience of 6,655,353 people in United Kingdom.
The average Manchester Evening News fan in United Kingdom is 43.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, Yorkshire and the Humber.
Top brand affinities include Heart (novel), The Mirror (1975 film), Rings of Saturn, with strongest over-indexing on Heart (novel) (4.17× the country average).
Demographically, the Manchester Evening News audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Manchester Evening News fan in United Kingdom is more female, around 43.9 years old, with strong Creativity tendencies and a notable affinity for Heart (novel).
The key figures that characterise the Manchester Evening News profile in United Kingdom.
62.0% are female, 38.0% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 43.9 |
| Estimated audience size | 6,655,353 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Manchester Evening News audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 80.0% |
| United States | 5.4% |
| Ireland | 2.1% |
Where the Manchester Evening News audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~2.5M | 3.35× | |
| 02 | England | ~5M | 2.76× | |
| 03 | Yorkshire and the Humber | ~900K | 1.62× | |
| 04 | West Midlands | ~300K | 0.97× | |
| 05 | North East | ~300K | 0.97× | |
| 06 | Wales | ~300K | 0.73× | |
| 07 | East Midlands | ~200K | 0.36× | |
| 08 | South West | ~200K | 0.33× | |
| 09 | Northern Ireland | ~70K | 0.31× | |
| 10 | South East | ~200K | 0.27× | |
| 11 | Scotland | ~100K | 0.24× | |
| 12 | East of England | ~100K | 0.22× |
The strongest cross-interests of the Manchester Evening News audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Mirror (1975 film) | Movies & TV | 5.35× | ||
| 02 | Heart (novel) | Literature | 4.17× | ||
| 03 | Rings of Saturn | Travel & Leisure | 4.00× | ||
| 04 | Exhibition game | Games | 4.00× | ||
| 05 | Tuesday | Kids & Family | 3.98× | ||
| 06 | Top-level domain | Technology & Electronics | 3.57× | ||
| 07 | Haven (TV series) | Movies & TV | 3.33× | ||
| 08 | Wednesday | Home & Garden | 2.77× | ||
| 09 | Daily Star (United Kingdom) | News | 2.49× | ||
| 10 | Short Message Service | Technology & Electronics | 2.23× | ||
| 11 | The Daily Star (Bangladesh) | News | 2.16× | ||
| 12 | Liverpool Echo | News | 2.11× | ||
| 13 | Saturday | Home & Garden | 2.10× | ||
| 14 | Daily Express | News | 1.83× | ||
| 15 | Katie Price | Fashion & Accessoires | 1.74× | ||
| 16 | Week | Business & Career | 1.70× | ||
| 17 | Manchester | Travel & Leisure | 1.61× | ||
| 18 | Daily Mirror | News | 1.60× | ||
| 19 | Tabloid (newspaper format) | Literature | 1.60× | ||
| 20 | TK Maxx | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.11× | |
| Extroversion | THRILL | 1.07× | |
| Convenience Orientation | PREMIUM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.84× | |
| Career Orientation | POWER | 0.88× | |
| Individualism | JOY | 0.89× |
Manchester Evening News has an estimated audience of 6,655,353 people in United Kingdom, concentrated in England and North West.
62.0% of Manchester Evening News fans are female, 38.0% are male, with an average age of 43.9 years.
Manchester Evening News fans show strongest brand affinity for Heart (novel) (4.17×), The Mirror (1975 film) (5.35×), and Rings of Saturn (4×) over the country average.
Manchester Evening News fans in United Kingdom are most concentrated in England (reach ~5M), North West (reach ~2.5M), and Yorkshire and the Humber (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Manchester Evening News itself, the audience over-indexes on The Mirror (1975 film) (5.35×), Rings of Saturn (4×), Exhibition game (4×), and Tuesday (3.98×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Manchester Evening News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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