A data profile of the people who buy, follow and care about Haven (TV series) in United Kingdom — modelled from more than twelve digital signal sources. Haven (TV series) has an estimated audience of 3,802,639 people in United Kingdom.
The average Haven (TV series) fan in United Kingdom is 41.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Scotland.
Top brand affinities include Daily Star (United Kingdom), Luther (TV series), Nicholas Hoult, with strongest over-indexing on Daily Star (United Kingdom) (30.73× the country average).
Demographically, the Haven (TV series) audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Haven (TV series) fan in United Kingdom is more female, around 41.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Daily Star (United Kingdom).
The key figures that characterise the Haven (TV series) profile in United Kingdom.
64.3% are female, 35.7% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 41.3 |
| Estimated audience size | 3,802,639 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Haven (TV series) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 45.7% |
| United Kingdom | 24.6% |
| Australia | 5.3% |
Where the Haven (TV series) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~600K | 1.70× | |
| 02 | Wales | ~400K | 1.56× | |
| 03 | West Midlands | ~200K | 1.41× | |
| 04 | North East | ~200K | 1.35× | |
| 05 | England | ~3M | 1.10× | |
| 06 | Scotland | ~400K | 1.06× | |
| 07 | East Midlands | ~300K | 0.90× | |
| 08 | South West | ~300K | 0.82× | |
| 09 | East of England | ~300K | 0.68× | |
| 10 | North West | ~300K | 0.65× | |
| 11 | South East | ~300K | 0.51× | |
| 12 | Northern Ireland | ~40K | 0.31× |
The strongest cross-interests of the Haven (TV series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wella Professionals | Beauty & Wellness | 39.09× | ||
| 02 | Daily Star (United Kingdom) | News | 30.73× | ||
| 03 | Luther (TV series) | Movies & TV | 27.80× | ||
| 04 | Rachel Weisz | Movies & TV | 20.00× | ||
| 05 | John Krasinski | Movies & TV | 20.00× | ||
| 06 | Joseph Gordon-Levitt | Movies & TV | 20.00× | ||
| 07 | Nicholas Hoult | Movies & TV | 17.05× | ||
| 08 | Carey Mulligan | Movies & TV | 16.88× | ||
| 09 | Nicolas Cage | Movies & TV | 16.50× | ||
| 10 | Gwendoline Christie | Movies & TV | 14.29× | ||
| 11 | Natalie Dormer | Movies & TV | 13.87× | ||
| 12 | Colin Farrell | Movies & TV | 13.21× | ||
| 13 | Lily James | Movies & TV | 12.00× | ||
| 14 | Liam Hemsworth | Movies & TV | 10.61× | ||
| 15 | Steve Carell | Movies & TV | 10.50× | ||
| 16 | Andrew Lincoln | Movies & TV | 9.97× | ||
| 17 | Robert Pattinson | Movies & TV | 9.13× | ||
| 18 | Olivia Colman | Movies & TV | 6.11× | ||
| 19 | Liverpool Echo | News | 3.77× | ||
| 20 | Daily Express | News | 3.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.40× | |
| Family Orientation | CONSERVATISM | 1.31× | |
| Need for Security | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Pet Ownership | JOY | 0.82× | |
| Early Adopter Mentality | POWER | 0.82× |
Haven (TV series) has an estimated audience of 3,802,639 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
64.3% of Haven (TV series) fans are female, 35.7% are male, with an average age of 41.3 years.
Haven (TV series) fans show strongest brand affinity for Daily Star (United Kingdom) (30.73×), Luther (TV series) (27.8×), and Nicholas Hoult (17.05×) over the country average.
Haven (TV series) fans in United Kingdom are most concentrated in England (reach ~3M), Yorkshire and the Humber (reach ~600K), and Scotland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Haven (TV series) itself, the audience over-indexes on Luther (TV series) (27.8×), Nicholas Hoult (17.05×), Rachel Weisz (20×), and John Krasinski (20×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Haven (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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