Week Audience in United Kingdom
Week has an estimated audience of 11,705,820 people in United Kingdom. 61.5% are female, 38.5% are male, average age 42.2. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Daily Star (United Kingdom), Bruce Willis, Rachel Weisz, Daily Express, Meg Ryan.
The average Week fan in United Kingdom is 42.2 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Daily Star (United Kingdom), Bruce Willis, Rachel Weisz, with strongest over-indexing on Daily Star (United Kingdom) (12.73× the country average). Demographically, the Week audience skews more female with an average age of 42.2, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Week fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 42.2 |
| Estimated audience size | 11,705,820 |
Audience persona
The typical Week fan in United Kingdom is more female, around 42.2 years old, with strong DIY Mentality tendencies and a notable affinity for Daily Star (United Kingdom).
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,779,366 | 0.9× |
| South East | 1,605,899 | 1.02× |
| Yorkshire and the Humber | 1,245,146 | 1.32× |
| East of England | 1,174,740 | 1.1× |
| Scotland | 1,065,868 | 1.01× |
| West Midlands | 745,860 | 1.49× |
| South West | 740,626 | 0.77× |
| Wales | 686,548 | 1.03× |
| East Midlands | 647,080 | 0.78× |
| North West | 578,504 | 0.46× |
| North East | 479,161 | 1.05× |
| Northern Ireland | 381,870 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Daily Star (United Kingdom) | 12.73× | News |
| Bruce Willis | 4.92× | Movies & TV |
| Rachel Weisz | 9.18× | Movies & TV |
| Daily Express | 1.97× | News |
| Meg Ryan | 9.1× | Movies & TV |
| Drinking establishment | 4.11× | Food & Beverages |
| BP | 2.97× | Cars & Mobility |
| Weddings | 1.82× | Kids & Family |
| Andrew Lincoln | 7.19× | Movies & TV |
| Jude Law | 6.41× | Movies & TV |
| 1.89× | Internet & Social Media | |
| Nicole Kidman | 4.44× | Movies & TV |
| Liverpool Echo | 2.1× | News |
| Hobby | 1.68× | Home & Garden |
| Distilled beverage | 1.69× | Food & Beverages |
| Aldi | 1.55× | Shopping |
| Home Bargains | 1.61× | Shopping |
| Liam Neeson | 3.77× | Movies & TV |
| Destination spa | 4.4× | Health |
| TripAdvisor | 1.8× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.34 |
| Convenience Orientation | PREMIUM | 1.34 |
| Indulgence | JOY | 1.19 |
| Price Sensitivity | PREMIUM | 1.16 |
| Design Affinity | PREMIUM | 1.13 |
| Community Orientation | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.2% |
| United Kingdom | 10.2% |
| Australia | 4.8% |
See Week audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Week have in United Kingdom?
Week has an estimated audience of 11,705,820 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Week fans?
61.5% of Week fans are female, 38.5% are male, with an average age of 42.2 years.
Which brands do Week fans like most?
Week fans show strongest brand affinity for Daily Star (United Kingdom) (12.73×), Bruce Willis (4.92×), and Rachel Weisz (9.18×) over the country average.
Where do Week fans live in United Kingdom?
Week fans in United Kingdom are most concentrated in England (reach 8,779,366), South East (reach 1,605,899), and Yorkshire and the Humber (reach 1,245,146). These three regions account for the largest share of the active audience.
What other brands do Week fans also like?
Beyond Week itself, the audience over-indexes on Bruce Willis (4.92×), Rachel Weisz (9.18×), Daily Express (1.97×), and Meg Ryan (9.1×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.