Week Audience in Germany
Week has an estimated audience of 783,503 people in Germany. 60.6% are female, 39.4% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Western Union, Leggings, German television comedy, Headphones.
The average Week fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Western Union, Leggings, with strongest over-indexing on Satire (7.67× the country average). Demographically, the Week audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Week fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 34.9 |
| Estimated audience size | 783,503 |
Audience persona
The typical Week fan in Germany is more female, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 173,214 | 1.01× |
| Bayern | 120,971 | 0.96× |
| Baden-Württemberg | 98,913 | 0.93× |
| Niedersachsen | 79,380 | 1.04× |
| Hessen | 59,499 | 1× |
| Sachsen | 42,603 | 1.11× |
| Rheinland-Pfalz | 42,047 | 1.07× |
| Berlin | 34,161 | 0.98× |
| Schleswig-Holstein | 30,307 | 1.08× |
| Brandenburg | 22,559 | 0.93× |
| Thüringen | 21,286 | 1.07× |
| Sachsen-Anhalt | 19,291 | 0.95× |
| Hamburg | 17,995 | 1.02× |
| Mecklenburg-Vorpommern | 13,601 | 0.91× |
| Saarland | 10,036 | 1.04× |
| Bremen | 6,155 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 7.67× | Literature |
| Western Union | 5.52× | Business & Career |
| Leggings | 5.67× | Fashion & Accessoires |
| German television comedy | 7.18× | Movies & TV |
| Headphones | 6.73× | Technology & Electronics |
| Real property | 4.71× | Home & Garden |
| Reinhard Mey | 5.55× | Music & Radio |
| RTL Television | 3.3× | Movies & TV |
| Tagesschau | 1.91× | Movies & TV |
| Pets | 1.74× | Pets & Animals |
| Country rap | 5.32× | Music & Radio |
| Allgäu | 5.18× | Travel & Leisure |
| Cameron Diaz | 7.59× | Movies & TV |
| Flickr | 7.25× | Internet & Social Media |
| Pillow | 4.02× | Home & Garden |
| Viber | 9.26× | Internet & Social Media |
| Automobiles | 1.59× | Cars & Mobility |
| Storm of Love | 2.88× | Movies & TV |
| Westdeutscher Rundfunk | 2.69× | Movies & TV |
| Kurt Cobain | 6.27× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.54 |
| Pet Ownership | JOY | 1.47 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Creativity | OPEN | 1.18 |
| Early Adopter Mentality | POWER | 1.14 |
| Convenience Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.2% |
| United Kingdom | 10.2% |
| Australia | 4.8% |
See Week audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Week have in Germany?
Week has an estimated audience of 783,503 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Week fans?
60.6% of Week fans are female, 39.4% are male, with an average age of 34.9 years.
Which brands do Week fans like most?
Week fans show strongest brand affinity for Satire (7.67×), Western Union (5.52×), and Leggings (5.67×) over the country average.
Where do Week fans live in Germany?
Week fans in Germany are most concentrated in Nordrhein-Westfalen (reach 173,214), Bayern (reach 120,971), and Baden-Württemberg (reach 98,913). These three regions account for the largest share of the active audience.
What other brands do Week fans also like?
Beyond Week itself, the audience over-indexes on Western Union (5.52×), Leggings (5.67×), German television comedy (7.18×), and Headphones (6.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.