Week Audience in Germany
Week has an estimated audience of 783,503 people in Germany. 60.6% are female, 39.4% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, KLIX (AM), Preacher (comics), Stradivarius, Neon Genesis Evangelion (manga).
The average Week fan in Germany is 34.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, KLIX (AM), Preacher (comics), with strongest over-indexing on Goes (1.86× the country average). Demographically, the Week audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Week fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 34.9 |
| Estimated audience size | 783,503 |
Audience persona
The typical Week fan in Germany is more female, around 34.9 years old, with strong Indulgence tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 173,214 | 1.01× |
| Bayern | 120,971 | 0.96× |
| Baden-Württemberg | 98,913 | 0.93× |
| Niedersachsen | 79,380 | 1.04× |
| Hessen | 59,499 | 1× |
| Sachsen | 42,603 | 1.11× |
| Rheinland-Pfalz | 42,047 | 1.07× |
| Berlin | 34,161 | 0.98× |
| Schleswig-Holstein | 30,307 | 1.08× |
| Brandenburg | 22,559 | 0.93× |
| Thüringen | 21,286 | 1.07× |
| Sachsen-Anhalt | 19,291 | 0.95× |
| Hamburg | 17,995 | 1.02× |
| Mecklenburg-Vorpommern | 13,601 | 0.91× |
| Saarland | 10,036 | 1.04× |
| Bremen | 6,155 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.86× | Travel & Leisure |
| KLIX (AM) | 4.58× | Music & Radio |
| Preacher (comics) | 7.59× | Literature |
| Stradivarius | 1.66× | Shopping |
| Neon Genesis Evangelion (manga) | 5.84× | Literature |
| Israel | 1.71× | Travel & Leisure |
| Škoda Kodiaq | 1.69× | Cars & Mobility |
| Snow White (Fables) | 1.83× | Literature |
| Oliver Kahn | 2.69× | Sports |
| Google Analytics | 1.84× | Internet & Social Media |
| Natural rubber | 1.63× | Cars & Mobility |
| Home Delivery | 1.93× | Food & Beverages |
| Esra Erol | 3.87× | Movies & TV |
| Golem | 2.2× | Technology & Electronics |
| Women's empowerment | 2.4× | Politics & Society |
| Nipsey Hussle | 7.59× | Music & Radio |
| Loincloth | 1.78× | Fashion & Accessoires |
| South Asian cuisine | 4.4× | Food & Beverages |
| myDealZ | 1.64× | Shopping |
| Palestine Polytechnic University | 6.27× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.54 |
| Pet Ownership | JOY | 1.47 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Creativity | OPEN | 1.18 |
| Early Adopter Mentality | POWER | 1.14 |
| Convenience Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.2% |
| United Kingdom | 10.2% |
| Australia | 4.8% |
See Week audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Week have in Germany?
Week has an estimated audience of 783,503 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Week fans?
60.6% of Week fans are female, 39.4% are male, with an average age of 34.9 years.
Which brands do Week fans like most?
Week fans show strongest brand affinity for Goes (1.86×), KLIX (AM) (4.58×), and Preacher (comics) (7.59×) over the country average.
Where do Week fans live in Germany?
Week fans in Germany are most concentrated in Nordrhein-Westfalen (reach 173,214), Bayern (reach 120,971), and Baden-Württemberg (reach 98,913). These three regions account for the largest share of the active audience.
What other brands do Week fans also like?
Beyond Week itself, the audience over-indexes on KLIX (AM) (4.58×), Preacher (comics) (7.59×), Stradivarius (1.66×), and Neon Genesis Evangelion (manga) (5.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.