A data profile of the people who buy, follow and care about Week in Canada — modelled from more than twelve digital signal sources. Week has an estimated audience of 4,188,816 people in Canada.
The average Week fan in Canada is 39.6 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Real property, Real estate broker, Hormone, with strongest over-indexing on Real property (1.66× the country average).
Demographically, the Week audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Spirituality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Week fan in Canada is more female, around 39.6 years old, with strong Spirituality tendencies and a notable affinity for Real property.
The key figures that characterise the Week profile in Canada.
58.6% are female, 41.4% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 39.6 |
| Estimated audience size | 4,188,816 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Week audience comes from Canada.
| Country | Share |
|---|---|
| United States | 39.0% |
| United Kingdom | 10.2% |
| Australia | 4.8% |
Where the Week audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.48× | |
| 02 | British Columbia | ~800K | 1.22× | |
| 03 | Alberta | ~600K | 1.16× | |
| 04 | Saskatchewan | ~100K | 1.08× | |
| 05 | Nova Scotia | ~100K | 1.06× | |
| 06 | Manitoba | ~200K | 0.99× | |
| 07 | New Brunswick | ~90K | 0.98× | |
| 08 | Prince Edward Island | ~20K | 0.95× | |
| 09 | Newfoundland and Labrador | ~50K | 0.85× | |
| 10 | Quebec | ~700K | 0.74× |
The strongest cross-interests of the Week audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | LTE (telecommunication) | Technology & Electronics | 3.23× | ||
| 02 | Hyaluronan | Beauty & Wellness | 3.05× | ||
| 03 | Tinder | Internet & Social Media | 2.84× | ||
| 04 | Automatic transmission | Cars & Mobility | 2.65× | ||
| 05 | Hormone | Health | 2.57× | ||
| 06 | Manual transmission | Cars & Mobility | 2.52× | ||
| 07 | Made in USA | Business & Career | 2.24× | ||
| 08 | Arthritis awareness | Health | 2.20× | ||
| 09 | Sarcasm | Politics & Society | 1.91× | ||
| 10 | Allergy | Health | 1.78× | ||
| 11 | Blanket | Home & Garden | 1.70× | ||
| 12 | Real property | Home & Garden | 1.66× | ||
| 13 | Western Union | Business & Career | 1.66× | ||
| 14 | Catholic Church | Politics & Society | 1.62× | ||
| 15 | Bored Panda | Internet & Social Media | 1.61× | ||
| 16 | Cruelty-free | Beauty & Wellness | 1.60× | ||
| 17 | Immigration | Politics & Society | 1.59× | ||
| 18 | Dentistry | Business & Career | 1.54× | ||
| 19 | Real estate broker | Home & Garden | 1.53× | ||
| 20 | Wealth management | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.62× | |
| Risk Appetite | THRILL | 0.87× | |
| Social Media Usage | JOY | 0.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.45× | |
| Risk Appetite | THRILL | 0.87× | |
| Spirituality | BALANCE | 1.62× |
Week has an estimated audience of 4,188,816 people in Canada, concentrated in Ontario and British Columbia.
58.6% of Week fans are female, 41.4% are male, with an average age of 39.6 years.
Week fans show strongest brand affinity for Real property (1.66×), Real estate broker (1.53×), and Hormone (2.57×) over the country average.
Week fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~800K), and Quebec (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Week itself, the audience over-indexes on Real estate broker (1.53×), Hormone (2.57×), Sarcasm (1.91×), and Tinder (2.84×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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