Week Audience in Canada
Week has an estimated audience of 4,188,816 people in Canada. 58.6% are female, 41.4% are male, average age 39.6. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Real property, Real estate broker, Hormone, Sarcasm, Tinder.
The average Week fan in Canada is 39.6 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Real property, Real estate broker, Hormone, with strongest over-indexing on Real property (1.66× the country average). Demographically, the Week audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Spirituality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Week fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 39.6 |
| Estimated audience size | 4,188,816 |
Audience persona
The typical Week fan in Canada is more female, around 39.6 years old, with strong Spirituality tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,589,938 | 1.48× |
| British Columbia | 765,238 | 1.22× |
| Quebec | 744,102 | 0.74× |
| Alberta | 601,889 | 1.16× |
| Manitoba | 155,135 | 0.99× |
| Saskatchewan | 142,838 | 1.08× |
| Nova Scotia | 132,303 | 1.06× |
| New Brunswick | 94,921 | 0.98× |
| Newfoundland and Labrador | 54,489 | 0.85× |
| Prince Edward Island | 19,531 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.66× | Home & Garden |
| Real estate broker | 1.53× | Home & Garden |
| Hormone | 2.57× | Health |
| Sarcasm | 1.91× | Politics & Society |
| Tinder | 2.84× | Internet & Social Media |
| Western Union | 1.66× | Business & Career |
| Dentistry | 1.54× | Business & Career |
| Arthritis awareness | 2.2× | Health |
| Catholic Church | 1.62× | Politics & Society |
| Wealth management | 1.51× | Business & Career |
| Blanket | 1.7× | Home & Garden |
| LTE (telecommunication) | 3.23× | Technology & Electronics |
| Hyaluronan | 3.05× | Beauty & Wellness |
| Automatic transmission | 2.65× | Cars & Mobility |
| Made in USA | 2.24× | Business & Career |
| Cruelty-free | 1.6× | Beauty & Wellness |
| Bored Panda | 1.61× | Internet & Social Media |
| Allergy | 1.78× | Health |
| Immigration | 1.59× | Politics & Society |
| Manual transmission | 2.52× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.62 |
| Risk Appetite | THRILL | 0.87 |
| Social Media Usage | JOY | 0.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.2% |
| United Kingdom | 10.2% |
| Australia | 4.8% |
See Week audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Week have in Canada?
Week has an estimated audience of 4,188,816 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Week fans?
58.6% of Week fans are female, 41.4% are male, with an average age of 39.6 years.
Which brands do Week fans like most?
Week fans show strongest brand affinity for Real property (1.66×), Real estate broker (1.53×), and Hormone (2.57×) over the country average.
Where do Week fans live in Canada?
Week fans in Canada are most concentrated in Ontario (reach 2,589,938), British Columbia (reach 765,238), and Quebec (reach 744,102). These three regions account for the largest share of the active audience.
What other brands do Week fans also like?
Beyond Week itself, the audience over-indexes on Real estate broker (1.53×), Hormone (2.57×), Sarcasm (1.91×), and Tinder (2.84×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.