NASDAQ Audience in Germany
NASDAQ has an estimated audience of 1,238,417 people in Germany. 50.5% are female, 49.5% are male, average age 40.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Mark Zuckerberg, Cashback (film), Hot Chocolate (band), XForex, Raffle.
The average NASDAQ fan in Germany is 40.9 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Mark Zuckerberg, Cashback (film), Hot Chocolate (band), with strongest over-indexing on Mark Zuckerberg (78.34× the country average). Demographically, the NASDAQ audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of NASDAQ fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 40.9 |
| Estimated audience size | 1,238,417 |
Audience persona
The typical NASDAQ fan in Germany is balanced, around 40.9 years old, with strong Travelling tendencies and a notable affinity for Mark Zuckerberg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 305,872 | 1.54× |
| Nordrhein-Westfalen | 299,224 | 1.1× |
| Baden-Württemberg | 230,749 | 1.37× |
| Hessen | 158,349 | 1.68× |
| Niedersachsen | 102,982 | 0.86× |
| Berlin | 88,716 | 1.6× |
| Rheinland-Pfalz | 58,022 | 0.94× |
| Sachsen | 48,809 | 0.8× |
| Schleswig-Holstein | 36,998 | 0.83× |
| Hamburg | 35,385 | 1.26× |
| Brandenburg | 26,768 | 0.7× |
| Thüringen | 22,867 | 0.72× |
| Sachsen-Anhalt | 16,259 | 0.51× |
| Saarland | 11,893 | 0.78× |
| Mecklenburg-Vorpommern | 11,506 | 0.49× |
| Bremen | 8,778 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mark Zuckerberg | 78.34× | Business & Career |
| Cashback (film) | 94.21× | Movies & TV |
| Hot Chocolate (band) | 40.86× | Music & Radio |
| XForex | 62.47× | Business & Career |
| Raffle | 53.22× | Fashion & Accessoires |
| Stock (food) | 37.65× | Food & Beverages |
| Purr | 65.49× | Pets & Animals |
| S&P 500 | 54.49× | Business & Career |
| Dried meat | 45.97× | Food & Beverages |
| Alpari Group | 34.47× | Business & Career |
| National Football League on television | 19.39× | Sports |
| Flickr | 8.94× | Internet & Social Media |
| Social trading | 35.65× | Business & Career |
| Electronic trading | 20.22× | Business & Career |
| Brokerage firm | 19.86× | Business & Career |
| Pepperstone | 34.01× | Business & Career |
| Deutschrap | 3.41× | Music & Radio |
| Gap, Hautes-Alpes | 14.15× | Travel & Leisure |
| Investing online | 9.6× | Business & Career |
| SEMrush | 20× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.45 |
| Design Affinity | PREMIUM | 1.45 |
| Risk Appetite | THRILL | 1.44 |
| Career Orientation | POWER | 1.38 |
| Spirituality | BALANCE | 1.35 |
| Urban Lifestyle | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.3% |
| United Kingdom | 5.4% |
| Brazil | 3.9% |
See NASDAQ audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does NASDAQ have in Germany?
NASDAQ has an estimated audience of 1,238,417 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of NASDAQ fans?
50.5% of NASDAQ fans are female, 49.5% are male, with an average age of 40.9 years.
Which brands do NASDAQ fans like most?
NASDAQ fans show strongest brand affinity for Mark Zuckerberg (78.34×), Cashback (film) (94.21×), and Hot Chocolate (band) (40.86×) over the country average.
Where do NASDAQ fans live in Germany?
NASDAQ fans in Germany are most concentrated in Bayern (reach 305,872), Nordrhein-Westfalen (reach 299,224), and Baden-Württemberg (reach 230,749). These three regions account for the largest share of the active audience.
What other brands do NASDAQ fans also like?
Beyond NASDAQ itself, the audience over-indexes on Cashback (film) (94.21×), Hot Chocolate (band) (40.86×), XForex (62.47×), and Raffle (53.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for NASDAQ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.