Rascasse Audience Intelligence

NASDAQ Audience in Germany

A data profile of the people who buy, follow and care about NASDAQ in Germany — modelled from more than twelve digital signal sources. NASDAQ has an estimated audience of 1,238,417 people in Germany.

#2733among Topic in Germany#494in Business & Career

The average NASDAQ fan in Germany is 40.9 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Mark Zuckerberg, Cashback (film), Hot Chocolate (band), with strongest over-indexing on Mark Zuckerberg (78.34× the country average).

Demographically, the NASDAQ audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical NASDAQ fan in Germany is balanced, around 40.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mark Zuckerberg.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NASDAQ profile in Germany.

Audience size
1.2M
in Germany
Gender
50.5%♀
49.5% male
Age
40.9
average years
Country rank
#5343
Topic in Germany
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NASDAQ fans

50.5% are female, 49.5% are male, average age 40.9.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for NASDAQ audience in Germany
MetricValue
Female50.5%
Male49.5%
Average age40.9
Estimated audience size1,238,417
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the NASDAQ audience in Germany
Age bracketShare%
16-1913%
20-2920%
30-3922%
40-4925%
50+20%
Fig. 04

Worldwide distribution

1.5%

of the worldwide NASDAQ audience comes from Germany.

Worldwide audience distribution share by country for NASDAQ
CountryShare
United States32.3%
United Kingdom5.4%
Brazil3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NASDAQ audience in Germany is strongest.

Fig. 05

Top regions by affinity

NASDAQ fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.63×
02Berlin~80K1.50×
03Bayern~300K1.49×
04Baden-Württemberg~200K1.40×
05Hamburg~30K1.22×
06Nordrhein-Westfalen~300K1.05×
07Rheinland-Pfalz~60K0.97×
08Niedersachsen~100K0.93×
09Schleswig-Holstein~40K0.86×
10Bremen~9K0.84×
11Sachsen~50K0.82×
12Saarland~10K0.82×
13Brandenburg~30K0.79×
14Thüringen~20K0.74×
15Mecklenburg-Vorpommern~10K0.55×
16Sachsen-Anhalt~20K0.53×
Fig. 06

Affinity by region

Affinity by region — NASDAQ, Germany
0.53×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NASDAQ audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NASDAQ audience
#·InterestCategoryAffinity×
01Cashback (film)Movies & TV94.21×
02Mark ZuckerbergBusiness & Career78.34×
03PurrPets & Animals65.49×
04XForexBusiness & Career62.47×
05S&P 500Business & Career54.49×
06RaffleFashion & Accessoires53.22×
07Dried meatFood & Beverages45.97×
08Hot Chocolate (band)Music & Radio40.86×
09Stock (food)Food & Beverages37.65×
10Social tradingBusiness & Career35.65×
11Alpari GroupBusiness & Career34.47×
12PepperstoneBusiness & Career34.01×
13Electronic tradingBusiness & Career20.22×
14SEMrushInternet & Social Media20.00×
15Brokerage firmBusiness & Career19.86×
16National Football League on televisionSports19.39×
17Gap, Hautes-AlpesTravel & Leisure14.15×
18Investing onlineBusiness & Career9.60×
19FlickrInternet & Social Media8.94×
20DeutschrapMusic & Radio3.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NASDAQ audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NASDAQ audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.37×
Design AffinityPREMIUM1.14×
Risk AppetiteTHRILL1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NASDAQ audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.58×
PatriotismCONSERVATISM0.62×
IndulgenceJOY0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NASDAQ have in Germany?

NASDAQ has an estimated audience of 1,238,417 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of NASDAQ fans?

50.5% of NASDAQ fans are female, 49.5% are male, with an average age of 40.9 years.

03

Which brands do NASDAQ fans like most?

NASDAQ fans show strongest brand affinity for Mark Zuckerberg (78.34×), Cashback (film) (94.21×), and Hot Chocolate (band) (40.86×) over the country average.

04

Where do NASDAQ fans live in Germany?

NASDAQ fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do NASDAQ fans also like?

Beyond NASDAQ itself, the audience over-indexes on Cashback (film) (94.21×), Hot Chocolate (band) (40.86×), XForex (62.47×), and Raffle (53.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See NASDAQ audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for NASDAQ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →