Rascasse Audience Intelligence

Investing online Audience in Germany

A data profile of the people who buy, follow and care about Investing online in Germany — modelled from more than twelve digital signal sources. Investing online has an estimated audience of 562,260 people in Germany.

#4385among Topic in Germany#826in Business & Career

The average Investing online fan in Germany is 36.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tipico, Coinbase, Day trader, with strongest over-indexing on Tipico (9.85× the country average).

Demographically, the Investing online audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Investing online fan in Germany is more male, around 36.1 years old, with strong Risk Appetite tendencies and a notable affinity for Tipico.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Investing online profile in Germany.

Audience size
562K
in Germany
Gender
24.3%♀
75.7% male
Age
36.1
average years
Country rank
#10677
Topic in Germany
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Investing online fans

24.3% are female, 75.7% are male, average age 36.1.

Fig. 02

Gender split

24.3%
Female
75.7%
Male
Demographic split for Investing online audience in Germany
MetricValue
Female24.3%
Male75.7%
Average age36.1
Estimated audience size562,260
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Investing online audience in Germany
Age bracketShare%
16-1927%
20-2921%
30-3920%
40-4918%
50+14%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Investing online audience comes from Germany.

Worldwide audience distribution share by country for Investing online
CountryShare
United States23.4%
India18.8%
Japan11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Investing online audience in Germany is strongest.

Fig. 05

Top regions by affinity

Investing online fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.15×
02Bremen~5K1.13×
03Saarland~8K1.10×
04Mecklenburg-Vorpommern~10K1.03×
05Thüringen~10K1.02×
06Sachsen-Anhalt~10K1.00×
07Brandenburg~20K0.99×
08Hamburg~10K0.99×
09Schleswig-Holstein~20K0.98×
10Rheinland-Pfalz~30K0.96×
11Berlin~20K0.96×
12Sachsen~30K0.95×
13Niedersachsen~50K0.92×
14Baden-Württemberg~70K0.89×
15Bayern~80K0.87×
16Nordrhein-Westfalen~100K0.84×
Fig. 06

Affinity by region

Affinity by region — Investing online, Germany
0.84×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Investing online audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Investing online audience
#·InterestCategoryAffinity×
01Day traderBusiness & Career30.56×
02Interactive BrokersBusiness & Career28.70×
03Corporate financeBusiness & Career28.12×
04Commodity marketBusiness & Career25.25×
05Derivative (finance)Business & Career23.39×
06KrakenTechnology & Electronics20.45×
07CryptocurrencyTechnology & Electronics18.15×
08CoinbaseBusiness & Career17.94×
09LitecoinBusiness & Career17.90×
10Home insuranceBusiness & Career14.29×
11Money managementBusiness & Career11.17×
12Online casinoGames11.02×
13TipicoGames9.85×
14NASDAQBusiness & Career9.60×
15Passive incomeBusiness & Career8.51×
16Day tradingBusiness & Career8.23×
17Mortgage calculatorHome & Garden6.79×
18Stock marketBusiness & Career5.71×
19PostbankBusiness & Career3.03×
20TagesschauMovies & TV1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Investing online audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Investing online audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL7.98×
Career OrientationPOWER2.61×
Early Adopter MentalityPOWER1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Investing online audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.52×
DIY MentalityTHRILL0.58×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Investing online have in Germany?

Investing online has an estimated audience of 562,260 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Investing online fans?

24.3% of Investing online fans are female, 75.7% are male, with an average age of 36.1 years.

03

Which brands do Investing online fans like most?

Investing online fans show strongest brand affinity for Tipico (9.85×), Coinbase (17.94×), and Day trader (30.56×) over the country average.

04

Where do Investing online fans live in Germany?

Investing online fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Investing online fans also like?

Beyond Investing online itself, the audience over-indexes on Coinbase (17.94×), Day trader (30.56×), Home insurance (14.29×), and Interactive Brokers (28.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Investing online audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Investing online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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