Investing online Audience in Germany
Investing online has an estimated audience of 562,260 people in Germany. 24.3% are female, 75.7% are male, average age 36.1. Top brand affinities: Noodle (Gorillaz), VfL Wolfsburg, Business English, Cocktail, Haberler.
Top brand affinities include Noodle (Gorillaz), VfL Wolfsburg, Business English, with strongest over-indexing on Noodle (Gorillaz) (8.16× the country average). Demographically, the Investing online audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Category: Business & Career · Type: Topic
Demographics of Investing online fans
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 36.1 |
| Estimated audience size | 562,260 |
Audience persona
The typical Investing online fan in Germany is more male, around 36.1 years old, with strong Risk Appetite tendencies and a notable affinity for Noodle (Gorillaz).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Noodle (Gorillaz) | 8.16× | Music & Radio |
| VfL Wolfsburg | 3.14× | Sports |
| Business English | 4.75× | Business & Career |
| Cocktail | 1.91× | Food & Beverages |
| Haberler | 1.92× | News |
| Unique Gifts | 1.95× | Shopping |
| Progressive rock | 2× | Music & Radio |
| Katie Piper | 16.17× | Movies & TV |
| Christmas Gift | 2.1× | Kids & Family |
| CAC 40 | 1.74× | Business & Career |
| Birthday Gifts | 1.85× | Kids & Family |
| Brooklyn Heights | 14.83× | Travel & Leisure |
| Stradivarius | 1.53× | Shopping |
| Commercial mortgage | 1.92× | Business & Career |
| Makro | 7.56× | Food & Beverages |
| Hawesko | 3.05× | Food & Beverages |
| Natural rubber | 1.73× | Cars & Mobility |
| Corona (band) | 1.67× | Music & Radio |
| Icon (magazine) | 1.72× | Arts & Culture |
| Private Jets | 4.33× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 6.05 |
| Early Adopter Mentality | POWER | 2.36 |
| Career Orientation | POWER | 2.34 |
| Sustainability | BALANCE | 2 |
| Sports Activity | POWER | 1.75 |
| Need for Security | CONSERVATISM | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| India | 18.8% |
| Japan | 11.8% |
See Investing online audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Investing online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.