Investing online Audience in United States

Investing online logo

Investing online has an estimated audience of 3,357,935 people in United States. 35.1% are female, 64.9% are male, average age 36.6. Top regions: California, Florida, New York. Top brand affinities: Governor of Michigan, HispanicTV, Wok, Vocal harmony, Regional styles of Mexican music.

The average Investing online fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Governor of Michigan, HispanicTV, Wok, with strongest over-indexing on Governor of Michigan (13.52× the country average). Demographically, the Investing online audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Investing online fans

Demographic split for Investing online audience in United States
MetricValue
Female35.1%
Male64.9%
Average age36.6
Estimated audience size3,357,935

Audience persona

The typical Investing online fan in United States is more male, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Investing online in United States
RegionReachAffinity
California425,1491.15×
Florida282,4591.24×
New York260,7201.39×
Texas247,2860.86×
Georgia149,3331.44×
Illinois119,2571.07×
New Jersey112,5771.32×
Ohio108,1511.05×
North Carolina107,9871.07×
Pennsylvania107,4810.95×
Washington89,7661.33×
Michigan86,0830.98×
Virginia84,2141.03×
Arizona78,0951.14×
Massachusetts67,4921.02×
Tennessee63,9930.95×
Colorado61,4911.16×
Maryland53,5300.93×
Minnesota52,2091.09×
Indiana51,8900.85×
South Carolina50,1870.99×
Missouri49,6240.92×
Wisconsin45,6740.9×
Alabama44,7340.95×
Oregon42,3581.1×
Connecticut35,8341.06×
Nevada34,6851.07×
Louisiana33,5040.77×
Kentucky32,8020.78×
Oklahoma29,4790.79×
Utah23,4280.78×
Kansas23,1430.87×
Hawaii21,4821.49×
Iowa21,2300.77×
Arkansas20,9030.76×
Mississippi17,9030.65×
Nebraska16,3540.97×
Idaho14,9480.89×
New Hampshire13,6861.03×
New Mexico13,6700.81×
Maine12,9831.08×
Montana11,2661.21×
Washington, District of Columbia10,5731.05×
West Virginia9,8530.63×
Alaska9,5521.33×
Rhode Island9,1830.86×
Delaware9,1270.99×
South Dakota6,7680.87×
Wyoming5,1241.03×
Vermont5,0670.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Investing online audience
BrandAffinityCategory
Governor of Michigan13.52×Politics & Society
HispanicTV51.58×Movies & TV
Wok10.19×Food & Beverages
Vocal harmony6.71×Music & Radio
Regional styles of Mexican music4.02×Music & Radio
Goop7.38×Internet & Social Media
Grinch5.04×Movies & TV
Business English7.09×Business & Career
Hipster11.26×Politics & Society
Grace Slick10.1×Music & Radio
Cherish (group)12.21×Music & Radio
headspace10.25×Health
El Paso County, Colorado13.86×Travel & Leisure
Hibachi8.18×Food & Beverages
Google Home6.71×Technology & Electronics
Fairy godmother6.86×Literature
Preta Gil19.22×Music & Radio
TV Fanatic9.54×Movies & TV
Guitarist (magazine)9.42×Music & Radio
Natural rubber1.69×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Investing online audience
TraitClusterScore
Risk AppetiteTHRILL4.22
Career OrientationPOWER2.07
Luxury OrientationPREMIUM1.8
Design AffinityPREMIUM1.71
TravellingTHRILL1.66
Quality AwarenessPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Investing online
CountryShare
United States23.4%
India18.8%
Japan11.8%

See Investing online audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Investing online have in United States?

Investing online has an estimated audience of 3,357,935 people in United States, concentrated in California and Florida.

What is the gender split and age of Investing online fans?

35.1% of Investing online fans are female, 64.9% are male, with an average age of 36.6 years.

Which brands do Investing online fans like most?

Investing online fans show strongest brand affinity for Governor of Michigan (13.52×), HispanicTV (51.58×), and Wok (10.19×) over the country average.

Where do Investing online fans live in United States?

Investing online fans in United States are most concentrated in California (reach 425,149), Florida (reach 282,459), and New York (reach 260,720). These three regions account for the largest share of the active audience.

What other brands do Investing online fans also like?

Beyond Investing online itself, the audience over-indexes on HispanicTV (51.58×), Wok (10.19×), Vocal harmony (6.71×), and Regional styles of Mexican music (4.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Investing online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.