Investing online Audience in United States

Investing online has an estimated audience of 3,357,935 people in United States. 35.1% are female, 64.9% are male, average age 36.6. Top regions: California, Florida, New York. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Aaron Rodgers.

The average Investing online fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (17.25× the country average). Demographically, the Investing online audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Investing online fans

Demographic split for Investing online audience in United States
MetricValue
Female35.1%
Male64.9%
Average age36.6
Estimated audience size3,357,935

Audience persona

The typical Investing online fan in United States is more male, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Investing online in United States
RegionReachAffinity
California425,1491.15×
Florida282,4591.24×
New York260,7201.39×
Texas247,2860.86×
Georgia149,3331.44×
Illinois119,2571.07×
New Jersey112,5771.32×
Ohio108,1511.05×
North Carolina107,9871.07×
Pennsylvania107,4810.95×
Washington89,7661.33×
Michigan86,0830.98×
Virginia84,2141.03×
Arizona78,0951.14×
Massachusetts67,4921.02×
Tennessee63,9930.95×
Colorado61,4911.16×
Maryland53,5300.93×
Minnesota52,2091.09×
Indiana51,8900.85×
South Carolina50,1870.99×
Missouri49,6240.92×
Wisconsin45,6740.9×
Alabama44,7340.95×
Oregon42,3581.1×
Connecticut35,8341.06×
Nevada34,6851.07×
Louisiana33,5040.77×
Kentucky32,8020.78×
Oklahoma29,4790.79×
Utah23,4280.78×
Kansas23,1430.87×
Hawaii21,4821.49×
Iowa21,2300.77×
Arkansas20,9030.76×
Mississippi17,9030.65×
Nebraska16,3540.97×
Idaho14,9480.89×
New Hampshire13,6861.03×
New Mexico13,6700.81×
Maine12,9831.08×
Montana11,2661.21×
Washington, District of Columbia10,5731.05×
West Virginia9,8530.63×
Alaska9,5521.33×
Rhode Island9,1830.86×
Delaware9,1270.99×
South Dakota6,7680.87×
Wyoming5,1241.03×
Vermont5,0670.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Investing online audience
BrandAffinityCategory
Capital One17.25×Business & Career
Google Maps12.87×Internet & Social Media
Indeed.com12.91×Business & Career
CarGurus17.66×Cars & Mobility
Aaron Rodgers13.86×Sports
Google News12.25×News
PSV Eindhoven69.92×Sports
Morningstar51.58×Business & Career
DeviantArt12.76×Internet & Social Media
Circle K12.58×Shopping
StockTwits42.39×Business & Career
Enterprise Rent-A-Car10.68×Cars & Mobility
AccuWeather11.25×Home & Garden
Bruce Willis12.23×Movies & TV
Diane Keaton9.85×Movies & TV
Crédit Agricole105.67×Business & Career
Merrill Lynch27.34×Business & Career
Khan Academy12.69×Business & Career
Litecoin41.03×Business & Career
Day trading16.89×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Investing online audience
TraitClusterScore
Risk AppetiteTHRILL4.22
Career OrientationPOWER2.07
Luxury OrientationPREMIUM1.8
Design AffinityPREMIUM1.71
TravellingTHRILL1.66
Quality AwarenessPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Investing online
CountryShare
United States23.4%
India18.8%
Japan11.8%

See Investing online audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Investing online have in United States?

Investing online has an estimated audience of 3,357,935 people in United States, concentrated in California and Florida.

What is the gender split and age of Investing online fans?

35.1% of Investing online fans are female, 64.9% are male, with an average age of 36.6 years.

Which brands do Investing online fans like most?

Investing online fans show strongest brand affinity for Capital One (17.25×), Google Maps (12.87×), and Indeed.com (12.91×) over the country average.

Where do Investing online fans live in United States?

Investing online fans in United States are most concentrated in California (reach 425,149), Florida (reach 282,459), and New York (reach 260,720). These three regions account for the largest share of the active audience.

What other brands do Investing online fans also like?

Beyond Investing online itself, the audience over-indexes on Google Maps (12.87×), Indeed.com (12.91×), CarGurus (17.66×), and Aaron Rodgers (13.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Investing online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.