Rascasse Audience Intelligence

Cryptocurrency Audience in United States

A data profile of the people who buy, follow and care about Cryptocurrency in United States — modelled from more than twelve digital signal sources. Cryptocurrency has an estimated audience of 3,699,822 people in United States.

#16among Tech trend in United States#4515among Topic in United States#339in Technology & Electronics

The average Cryptocurrency fan in United States is 36.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Polymarket, TradingView, Digital currency, with strongest over-indexing on Polymarket (18.34× the country average).

Demographically, the Cryptocurrency audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cryptocurrency fan in United States is more male, around 36.5 years old, with strong Risk Appetite tendencies and a notable affinity for Polymarket.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cryptocurrency profile in United States.

Audience size
3.7M
in United States
Gender
28.0%♀
72.0% male
Age
36.5
average years
Country rank
#8596
Topic in United States
Fig. 01

Search interest · 12-month trend

+146%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cryptocurrency fans

28.0% are female, 72.0% are male, average age 36.5.

Fig. 02

Gender split

28.0%
Female
72.0%
Male
Demographic split for Cryptocurrency audience in United States
MetricValue
Female28.0%
Male72.0%
Average age36.5
Estimated audience size3,699,822
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Cryptocurrency audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Cryptocurrency audience comes from United States.

Worldwide audience distribution share by country for Cryptocurrency
CountryShare
United States18.6%
China4.6%
India4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cryptocurrency audience in United States is strongest.

Fig. 05

Top regions by affinity

Cryptocurrency fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~9K1.66×
02Alaska~10K1.59×
03Hawaii~20K1.25×
04Kansas~30K1.18×
05Minnesota~60K1.15×
06Nevada~40K1.11×
07Florida~300K1.10×
08Idaho~20K1.10×
09Mississippi~30K1.07×
10Oklahoma~40K1.06×
11Washington~80K1.05×
12Georgia~100K1.04×
13Arkansas~30K1.04×
14California~400K1.03×
15Alabama~50K1.03×
16Louisiana~50K1.02×
17South Dakota~9K1.02×
18Tennessee~80K1.01×
19Iowa~30K1.01×
20North Dakota~8K1.00×
21New York~200K0.98×
22Arizona~70K0.98×
23Kentucky~50K0.98×
24Illinois~100K0.97×
25North Carolina~100K0.97×
26South Carolina~50K0.97×
27Oregon~40K0.97×
28Texas~300K0.96×
29Ohio~100K0.96×
30Missouri~60K0.96×
31Montana~10K0.96×
32Virginia~90K0.95×
33Wisconsin~50K0.95×
34Michigan~90K0.94×
35Connecticut~30K0.94×
36West Virginia~20K0.94×
37New Mexico~20K0.93×
38Washington, District of Columbia~10K0.93×
39Pennsylvania~100K0.92×
40Indiana~60K0.92×
41Maryland~60K0.92×
42New Jersey~90K0.90×
43New Hampshire~10K0.90×
44Nebraska~20K0.89×
45Maine~10K0.88×
46Utah~30K0.87×
47Rhode Island~10K0.87×
48Massachusetts~60K0.86×
49Colorado~50K0.86×
50Delaware~9K0.83×
Fig. 06

Affinity by region

Affinity by region — Cryptocurrency, United States
0.83×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cryptocurrency audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cryptocurrency audience
#·InterestCategoryAffinity×
01Forex signalsBusiness & Career24.84×
02EthereumBusiness & Career21.38×
03FXCMBusiness & Career20.54×
04Forex signalBusiness & Career20.36×
05Forex Online TradingBusiness & Career19.63×
06TradingViewBusiness & Career18.96×
07PolymarketBusiness & Career18.34×
08Digital currencyBusiness & Career18.00×
09RaisinTravel & Leisure17.60×
10forex traderBusiness & Career15.99×
11Swing tradingBusiness & Career15.35×
12Trading strategyBusiness & Career14.84×
13Stock exchangeBusiness & Career13.71×
14BitcoinBusiness & Career12.56×
15Digital walletInternet & Social Media11.22×
16CoinbaseBusiness & Career10.74×
17Day tradingBusiness & Career10.45×
18Foreign exchange marketBusiness & Career10.25×
19Investment strategyBusiness & Career6.75×
20Investment managementBusiness & Career6.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cryptocurrency audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cryptocurrency audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL4.28×
Career OrientationPOWER2.29×
Early Adopter MentalityPOWER1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cryptocurrency audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
TraditionCONSERVATISM0.89×
Price SensitivityPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cryptocurrency have in United States?

Cryptocurrency has an estimated audience of 3,699,822 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cryptocurrency fans?

28.0% of Cryptocurrency fans are female, 72.0% are male, with an average age of 36.5 years.

03

Which brands do Cryptocurrency fans like most?

Cryptocurrency fans show strongest brand affinity for Polymarket (18.34×), TradingView (18.96×), and Digital currency (18×) over the country average.

04

Where do Cryptocurrency fans live in United States?

Cryptocurrency fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cryptocurrency fans also like?

Beyond Cryptocurrency itself, the audience over-indexes on TradingView (18.96×), Digital currency (18×), Stock exchange (13.71×), and Forex signals (24.84×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Tech trend audiences in United States

See Cryptocurrency audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cryptocurrency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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