Cryptocurrency Audience in United States

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Cryptocurrency has an estimated audience of 3,699,822 people in United States. 28.0% are female, 72.0% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Polymarket, TradingView, Digital currency, Stock exchange, Forex signals.

The average Cryptocurrency fan in United States is 36.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Polymarket, TradingView, Digital currency, with strongest over-indexing on Polymarket (18.34× the country average). Demographically, the Cryptocurrency audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

Demographics of Cryptocurrency fans

Demographic split for Cryptocurrency audience in United States
MetricValue
Female28.0%
Male72.0%
Average age36.5
Estimated audience size3,699,822

Audience persona

The typical Cryptocurrency fan in United States is more male, around 36.5 years old, with strong Risk Appetite tendencies and a notable affinity for Polymarket.

Top regions in United States

Top regions ranked by reach for Cryptocurrency in United States
RegionReachAffinity
California441,5791.09×
Texas322,4621.01×
Florida285,0151.14×
New York226,6261.1×
Illinois132,4151.07×
Georgia125,1691.1×
Pennsylvania121,2260.97×
Ohio115,9091.02×
North Carolina108,4520.97×
Michigan95,8000.99×
New Jersey91,4410.97×
Virginia91,1491.01×
Washington87,2901.18×
Tennessee76,1971.03×
Arizona69,0490.91×
Massachusetts67,7400.93×
Indiana64,7490.96×
Minnesota62,6401.18×
Maryland61,0680.96×
Missouri58,5080.98×
Wisconsin55,6631×
South Carolina54,8850.99×
Colorado51,6800.89×
Louisiana48,1851.01×
Kentucky46,6611.01×
Alabama45,9500.89×
Oklahoma45,4371.11×
Oregon43,3671.02×
Nevada39,0471.09×
Kansas38,2901.31×
Connecticut34,0260.92×
Arkansas31,0751.02×
Mississippi30,8491.01×
Iowa29,3000.96×
Utah28,8370.87×
Hawaii20,9481.32×
Idaho19,2131.04×
New Mexico16,6490.9×
Nebraska15,4490.83×
West Virginia14,9080.87×
New Hampshire13,0180.89×
Maine12,0160.91×
Washington, District of Columbia10,7920.97×
Alaska10,5681.34×
Rhode Island9,9690.85×
Montana9,7710.95×
Delaware8,0590.79×
South Dakota7,8710.92×
North Dakota6,9180.91×
Wyoming6,5041.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cryptocurrency audience
BrandAffinityCategory
Polymarket18.34×Business & Career
TradingView18.96×Business & Career
Digital currency18×Business & Career
Stock exchange13.71×Business & Career
Forex signals24.84×Business & Career
Trading strategy14.84×Business & Career
Forex signal20.36×Business & Career
FXCM20.54×Business & Career
Swing trading15.35×Business & Career
Digital wallet11.22×Internet & Social Media
Forex Online Trading19.63×Business & Career
Bitcoin12.56×Business & Career
Coinbase10.74×Business & Career
forex trader15.99×Business & Career
Investment management6.25×Business & Career
Day trading10.45×Business & Career
Ethereum21.38×Business & Career
Raisin17.6×Travel & Leisure
Foreign exchange market10.25×Business & Career
Investment strategy6.75×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cryptocurrency audience
TraitClusterScore
Risk AppetiteTHRILL6.26
Early Adopter MentalityPOWER2.1
Luxury OrientationPREMIUM1.82
Design AffinityPREMIUM1.66
Sports ActivityPOWER1.61
LGBTQ+ IdentityOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Cryptocurrency
CountryShare
United States18.7%
China4.6%
India4.4%

See Cryptocurrency audiences in other countries

More Tech trend audiences in United States

Frequently asked questions

How many fans does Cryptocurrency have in United States?

Cryptocurrency has an estimated audience of 3,699,822 people in United States, concentrated in California and Texas.

What is the gender split and age of Cryptocurrency fans?

28.0% of Cryptocurrency fans are female, 72.0% are male, with an average age of 36.5 years.

Which brands do Cryptocurrency fans like most?

Cryptocurrency fans show strongest brand affinity for Polymarket (18.34×), TradingView (18.96×), and Digital currency (18×) over the country average.

Where do Cryptocurrency fans live in United States?

Cryptocurrency fans in United States are most concentrated in California (reach 441,579), Texas (reach 322,462), and Florida (reach 285,015). These three regions account for the largest share of the active audience.

What other brands do Cryptocurrency fans also like?

Beyond Cryptocurrency itself, the audience over-indexes on TradingView (18.96×), Digital currency (18×), Stock exchange (13.71×), and Forex signals (24.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cryptocurrency. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.