Rascasse Audience Intelligence

Foreign exchange market Audience in United States

A data profile of the people who buy, follow and care about Foreign exchange market in United States — modelled from more than twelve digital signal sources. Foreign exchange market has an estimated audience of 6,098,925 people in United States.

#3323among Topic in United States#521in Business & Career

The average Foreign exchange market fan in United States is 38.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Forex Online Trading, Derivative (finance), Litecoin, with strongest over-indexing on Forex Online Trading (20× the country average).

Demographically, the Foreign exchange market audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Foreign exchange market fan in United States is more male, around 38.6 years old, with strong Risk Appetite tendencies and a notable affinity for Forex Online Trading.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Foreign exchange market profile in United States.

Audience size
6.1M
in United States
Gender
37.3%♀
62.7% male
Age
38.6
average years
Country rank
#5644
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Foreign exchange market fans

37.3% are female, 62.7% are male, average age 38.6.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for Foreign exchange market audience in United States
MetricValue
Female37.3%
Male62.7%
Average age38.6
Estimated audience size6,098,925
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Foreign exchange market audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3919%
40-4918%
50+21%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Foreign exchange market audience comes from United States.

Worldwide audience distribution share by country for Foreign exchange market
CountryShare
India11.2%
United States7.3%
Taiwan4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Foreign exchange market audience in United States is strongest.

Fig. 05

Top regions by affinity

Foreign exchange market fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K1.54×
02Texas~700K1.37×
03Virginia~200K1.31×
04New York~400K1.27×
05Washington, District of Columbia~20K1.24×
06Florida~500K1.23×
07New Jersey~200K1.20×
08Alaska~10K1.12×
09Vermont~10K1.11×
10Arizona~100K1.09×
11Maryland~100K1.09×
12Hawaii~30K1.09×
13South Dakota~20K1.07×
14North Dakota~10K1.07×
15California~700K1.06×
16Massachusetts~100K1.04×
17Delaware~20K1.03×
18Illinois~200K1.02×
19Michigan~200K1.02×
20Connecticut~60K1.02×
21Montana~20K1.02×
22Rhode Island~20K0.99×
23Maine~20K0.98×
24New Mexico~30K0.97×
25West Virginia~30K0.97×
26North Carolina~200K0.96×
27Alabama~80K0.96×
28Colorado~90K0.95×
29New Hampshire~20K0.95×
30Oklahoma~60K0.94×
31Mississippi~50K0.94×
32Kansas~50K0.94×
33Idaho~30K0.94×
34Nebraska~30K0.93×
35Kentucky~70K0.92×
36Indiana~100K0.91×
37Arkansas~50K0.91×
38Washington~100K0.90×
39Louisiana~70K0.90×
40Tennessee~100K0.89×
41Oregon~60K0.89×
42Nevada~50K0.88×
43Iowa~40K0.88×
44Pennsylvania~200K0.87×
45South Carolina~80K0.87×
46Wisconsin~80K0.87×
47Utah~50K0.87×
48Minnesota~70K0.85×
49Missouri~80K0.84×
50Ohio~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Foreign exchange market, United States
0.80×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Foreign exchange market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Foreign exchange market audience
#·InterestCategoryAffinity×
01LitecoinBusiness & Career22.02×
02Forex Online TradingBusiness & Career20.00×
03Derivative (finance)Business & Career16.09×
04Commodity marketBusiness & Career13.95×
05forex traderBusiness & Career13.22×
06Day traderBusiness & Career13.13×
07Swing tradingBusiness & Career12.59×
08CryptocurrencyTechnology & Electronics10.25×
09BitcoinBusiness & Career9.89×
10India national cricket teamSports8.08×
11Mutual fundBusiness & Career5.49×
12CoinbaseBusiness & Career4.99×
13Asset managementBusiness & Career4.52×
14FreelancerBusiness & Career3.62×
15Affiliate marketingBusiness & Career3.57×
16InnovationBusiness & Career3.50×
17Stock marketBusiness & Career3.33×
18Motivational speakingBusiness & Career3.29×
19NASDAQBusiness & Career3.17×
20Financial servicesBusiness & Career2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Foreign exchange market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Foreign exchange market audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL4.09×
Career OrientationPOWER1.99×
Need for SecurityCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Foreign exchange market audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.77×
CreativityOPEN0.82×
Community OrientationOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Foreign exchange market have in United States?

Foreign exchange market has an estimated audience of 6,098,925 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Foreign exchange market fans?

37.3% of Foreign exchange market fans are female, 62.7% are male, with an average age of 38.6 years.

03

Which brands do Foreign exchange market fans like most?

Foreign exchange market fans show strongest brand affinity for Forex Online Trading (20×), Derivative (finance) (16.09×), and Litecoin (22.02×) over the country average.

04

Where do Foreign exchange market fans live in United States?

Foreign exchange market fans in United States are most concentrated in Texas (reach ~700K), California (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Foreign exchange market fans also like?

Beyond Foreign exchange market itself, the audience over-indexes on Derivative (finance) (16.09×), Litecoin (22.02×), Swing trading (12.59×), and forex trader (13.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Foreign exchange market audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Foreign exchange market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →