Bitcoin Audience in United States

Bitcoin logo

Bitcoin has an estimated audience of 5,154,314 people in United States. 31.4% are female, 68.6% are male, average age 36.4. Top brand affinities: Blockchain.info, Ripple (payment protocol), Bitcoin, KuCoin, Virtual currency.

Top brand affinities include Blockchain.info, Ripple (payment protocol), Bitcoin, with strongest over-indexing on Blockchain.info (27.48× the country average). Demographically, the Bitcoin audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Tradition.

Category: Business & Career · Type: Topic · Subtype: Cryptocurrency

Demographics of Bitcoin fans

Demographic split for Bitcoin audience in United States
MetricValue
Female31.4%
Male68.6%
Average age36.4
Estimated audience size5,154,314

Audience persona

The typical Bitcoin fan in United States is more male, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Blockchain.info.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bitcoin audience
BrandAffinityCategory
Blockchain.info27.48×Business & Career
Ripple (payment protocol)20.35×Business & Career
Bitcoin19.57×Business & Career
KuCoin18.27×Business & Career
Virtual currency17.93×Business & Career
Aerial video17.8×Technology & Electronics
Ledger16.98×Business & Career
Ethereum16.98×Business & Career
Bitso16.44×Business & Career
MoonPay15.79×Business & Career
TradingView15.79×Business & Career
Litecoin15.54×Business & Career
ZondaCrypto15.19×Business & Career
Gate.io14.53×Business & Career
Binary option14.34×Business & Career
Augusto Cury14.16×Health
MicroStrategy14.13×Business & Career
Coinmarketcap13.9×Business & Career
VeVe13.86×Technology & Electronics
Vantage Markets13.01×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bitcoin audience
TraitClusterScore
PatriotismCONSERVATISM1.71
TraditionCONSERVATISM1.26
Price SensitivityPREMIUM1.23
Design AffinityPREMIUM1.17
SpiritualityBALANCE1.12
Family OrientationCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Bitcoin
CountryShare
United States12.5%
China3.2%
Brazil2.9%

See Bitcoin audiences in other countries

More Cryptocurrency audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Bitcoin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.