Bitcoin Audience in United States

Bitcoin has an estimated audience of 5,154,314 people in United States. 31.4% are female, 68.6% are male, average age 36.4. Top brand affinities: TradingView, Financial market, Polymarket, Digital currency, Stock market.

Top brand affinities include TradingView, Financial market, Polymarket, with strongest over-indexing on TradingView (15.79× the country average). Demographically, the Bitcoin audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Category: Business & Career · Type: Topic · Subtype: Cryptocurrency

Demographics of Bitcoin fans

Demographic split for Bitcoin audience in United States
MetricValue
Female31.4%
Male68.6%
Average age36.4
Estimated audience size5,154,314

Audience persona

The typical Bitcoin fan in United States is more male, around 36.4 years old, with strong Risk Appetite tendencies and a notable affinity for TradingView.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bitcoin audience
BrandAffinityCategory
TradingView15.79×Business & Career
Financial market8.7×Business & Career
Polymarket8.73×Business & Career
Digital currency12.77×Business & Career
Stock market6.34×Business & Career
Coinbase10.23×Business & Career
Foreign exchange market9.89×Business & Career
Security (finance)7.07×Business & Career
Currency5.19×Business & Career
Cryptography9.13×Politics & Society
Beauty1.75×Beauty & Wellness
Cryptocurrency10.82×Technology & Electronics
Ethereum16.98×Business & Career
Ripple (payment protocol)20.35×Business & Career
Business1.62×Business & Career
Day trading7.34×Business & Career
Personal finance1.69×Business & Career
Trade2.72×Business & Career
Litecoin15.54×Business & Career
Small business2.2×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bitcoin audience
TraitClusterScore
Risk AppetiteTHRILL4.37
Early Adopter MentalityPOWER2.08
Luxury OrientationPREMIUM1.95
Design AffinityPREMIUM1.54
LGBTQ+ IdentityOPEN1.46
Sports ActivityPOWER1.45

Worldwide distribution

Worldwide audience distribution share by country for Bitcoin
CountryShare
United States12.5%
China3.2%
Brazil2.9%

See Bitcoin audiences in other countries

More Cryptocurrency audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Bitcoin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.