A data profile of the people who buy, follow and care about Bitcoin in United States — modelled from more than twelve digital signal sources. Bitcoin has an estimated audience of 5,154,314 people in United States.
Bitcoin has an estimated audience of 5,154,314 people in United States. 31.4% are female, 68.6% are male, average age 36.4. Top brand affinities: TradingView, Financial market, Coinbase, Polymarket, Digital currency.
Top brand affinities include TradingView, Financial market, Coinbase, with strongest over-indexing on TradingView (15.79× the country average).
Demographically, the Bitcoin audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Risk Appetite, Mindfulness.
The typical Bitcoin fan in United States is more male, around 36.4 years old, with strong Risk Appetite tendencies and a notable affinity for TradingView.
The key figures that characterise the Bitcoin profile in United States.
31.4% are female, 68.6% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 36.4 |
| Estimated audience size | 5,154,314 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Bitcoin audience comes from United States.
| Country | Share |
|---|---|
| United States | 12.0% |
| China | 3.1% |
| Brazil | 2.8% |
The strongest cross-interests of the Bitcoin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ripple (payment protocol) | Business & Career | 20.35× | ||
| 02 | Ethereum | Business & Career | 16.98× | ||
| 03 | TradingView | Business & Career | 15.79× | ||
| 04 | Litecoin | Business & Career | 15.54× | ||
| 05 | Digital currency | Business & Career | 12.77× | ||
| 06 | Cryptocurrency | Technology & Electronics | 10.82× | ||
| 07 | Coinbase | Business & Career | 10.23× | ||
| 08 | Foreign exchange market | Business & Career | 9.89× | ||
| 09 | Cryptography | Politics & Society | 9.13× | ||
| 10 | Polymarket | Business & Career | 8.73× | ||
| 11 | Financial market | Business & Career | 8.70× | ||
| 12 | Day trading | Business & Career | 7.34× | ||
| 13 | Security (finance) | Business & Career | 7.07× | ||
| 14 | Stock market | Business & Career | 6.34× | ||
| 15 | Currency | Business & Career | 5.19× | ||
| 16 | Trade | Business & Career | 2.72× | ||
| 17 | Small business | Business & Career | 2.20× | ||
| 18 | Beauty | Beauty & Wellness | 1.75× | ||
| 19 | Personal finance | Business & Career | 1.69× | ||
| 20 | Business | Business & Career | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 4.21× | |
| Mindfulness | BALANCE | 1.69× | |
| Early Adopter Mentality | POWER | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.80× | |
| Convenience Orientation | PREMIUM | 0.85× | |
| Price Sensitivity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bitcoin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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