Ethereum Audience in United States

Ethereum logo

Ethereum has an estimated audience of 1,483,661 people in United States. 22.5% are female, 77.5% are male, average age 35.5. Top brand affinities: TradingView, Forex signals, Litecoin, Polymarket, Forex Online Trading.

Top brand affinities include TradingView, Forex signals, Litecoin, with strongest over-indexing on TradingView (44.83× the country average). Demographically, the Ethereum audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

Category: Business & Career · Type: Topic · Subtype: Cryptocurrency

Demographics of Ethereum fans

Demographic split for Ethereum audience in United States
MetricValue
Female22.5%
Male77.5%
Average age35.5
Estimated audience size1,483,661

Audience persona

The typical Ethereum fan in United States is more male, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for TradingView.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ethereum audience
BrandAffinityCategory
TradingView44.83×Business & Career
Forex signals56.3×Business & Career
Litecoin67.6×Business & Career
Polymarket18.26×Business & Career
Forex Online Trading46.41×Business & Career
Coinbase24.93×Business & Career
Digital currency23.33×Business & Career
Ledger66.78×Business & Career
forex trader28.11×Business & Career
Cryptocurrency22.88×Technology & Electronics
FXCM23.76×Business & Career
MetaTrader 427.5×Business & Career
Ripple (payment protocol)31.53×Business & Career
Non-fungible token27.38×Technology & Electronics
Virtual currency44.44×Business & Career
Swing trading14.95×Business & Career
MoonPay44.83×Business & Career
Interactive Brokers30.8×Business & Career
Zero Hedge25.05×Business & Career
Digital wallet10×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ethereum audience
TraitClusterScore
Risk AppetiteTHRILL6.57
Luxury OrientationPREMIUM2.55
Early Adopter MentalityPOWER2.51
LGBTQ+ IdentityOPEN1.96
Design AffinityPREMIUM1.71
Sports ActivityPOWER1.69

Worldwide distribution

Worldwide audience distribution share by country for Ethereum
CountryShare
United States18.9%
India12.6%
United Kingdom3.7%

See Ethereum audiences in other countries

More Cryptocurrency audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Ethereum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.