Rascasse Audience Intelligence

Ethereum Audience in United States

A data profile of the people who buy, follow and care about Ethereum in United States — modelled from more than twelve digital signal sources. Ethereum has an estimated audience of 1,483,661 people in United States.

Ethereum has an estimated audience of 1,483,661 people in United States. 22.5% are female, 77.5% are male, average age 35.5. Top brand affinities: TradingView, Coinbase, Forex signals, Litecoin, Polymarket.

Top brand affinities include TradingView, Coinbase, Forex signals, with strongest over-indexing on TradingView (44.83× the country average).

Demographically, the Ethereum audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

The typical Ethereum fan in United States is more male, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for TradingView.

Category: Business & Career · Type: Topic · Subtype: Cryptocurrency

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ethereum profile in United States.

Audience size
1.5M
in United States
Gender
22.5%
77.5% male
Age
35.5
average years
Country rank
#17919
Topic in United States
Fig. 01

Search interest · 12-month trend

-100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ethereum fans

22.5% are female, 77.5% are male, average age 35.5.

Fig. 02

Gender split

22.5%
Female
77.5%
Male
Demographic split for Ethereum audience in United States
MetricValue
Female22.5%
Male77.5%
Average age35.5
Estimated audience size1,483,661
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Ethereum audience in United States
Age bracketShare%
16-1927%
20-2923%
30-3921%
40-4917%
50+13%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Ethereum audience comes from United States.

Worldwide audience distribution share by country for Ethereum
CountryShare
United States18.9%
India12.6%
United Kingdom3.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ethereum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ethereum audience
#·InterestCategoryAffinity×
01LitecoinBusiness & Career67.60×
02LedgerBusiness & Career66.78×
03Forex signalsBusiness & Career56.30×
04Forex Online TradingBusiness & Career46.41×
05TradingViewBusiness & Career44.83×
06MoonPayBusiness & Career44.83×
07Virtual currencyBusiness & Career44.44×
08Ripple (payment protocol)Business & Career31.53×
09Interactive BrokersBusiness & Career30.80×
10forex traderBusiness & Career28.11×
11MetaTrader 4Business & Career27.50×
12Non-fungible tokenTechnology & Electronics27.38×
13CoinbaseBusiness & Career24.93×
14FXCMBusiness & Career23.76×
15Digital currencyBusiness & Career23.33×
16CryptocurrencyTechnology & Electronics22.88×
17PolymarketBusiness & Career18.26×
18Swing tradingBusiness & Career14.95×
19Digital walletInternet & Social Media10.00×
20City BankBusiness & Career8.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ethereum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Ethereum audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL5.16×
Career OrientationPOWER2.15×
Early Adopter MentalityPOWER1.60×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Ethereum audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Community OrientationOPEN0.80×
Price SensitivityPREMIUM0.86×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ethereum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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