MoonPay Audience in United States

MoonPay logo

MoonPay has an estimated audience of 426,649 people in United States. 28.9% are female, 71.1% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Vocal harmony, Governor of Michigan, Preta Gil, Grinch.

The average MoonPay fan in United States is 36.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Vocal harmony, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the MoonPay audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of MoonPay fans

Demographic split for MoonPay audience in United States
MetricValue
Female28.9%
Male71.1%
Average age36.3
Estimated audience size426,649

Audience persona

The typical MoonPay fan in United States is more male, around 36.3 years old, with strong Risk Appetite tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for MoonPay in United States
RegionReachAffinity
California63,2731.35×
Texas37,2811.02×
Florida36,0721.25×
New York30,0581.26×
Georgia16,9301.29×
Illinois14,2551×
North Carolina12,9041.01×
Ohio12,5320.95×
Pennsylvania12,2600.85×
Washington10,8551.27×
Virginia10,4101×
New Jersey10,1330.93×
Michigan9,5390.85×
Massachusetts9,1041.08×
Tennessee8,2710.97×
Colorado7,9331.18×
Missouri7,9081.15×
Indiana7,5980.97×
Arizona7,1670.82×
South Carolina6,4381×
Maryland6,1540.84×
Wisconsin5,9180.92×
Kentucky5,6201.05×
Alabama5,5640.93×
Minnesota5,4150.89×
Louisiana5,3830.98×
Oklahoma4,9411.04×
Oregon4,8620.99×
Nevada4,3761.06×
Mississippi4,1551.18×
Connecticut3,8830.91×
Arkansas3,8831.1×
Iowa3,8051.08×
Kansas3,4971.04×
Utah3,2800.86×
Hawaii2,1691.18×
New Mexico2,0450.96×
Nebraska1,9980.93×
Idaho1,9090.89×
West Virginia1,5150.76×
Washington, District of Columbia1,4391.12×
South Dakota1,3541.37×
New Hampshire1,2850.76×
Maine1,2110.79×
Rhode Island1,1770.87×
Delaware1,0540.9×
Montana1,0310.87×
North Dakota8420.96×
Wyoming7501.19×
Alaska6670.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MoonPay audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Vocal harmony10.32×Music & Radio
Governor of Michigan12.66×Politics & Society
Preta Gil34.97×Music & Radio
Grinch6.58×Movies & TV
Bank account3.5×Business & Career
Wok9.07×Food & Beverages
Natural rubber2.69×Cars & Mobility
Goop6.85×Internet & Social Media
Home construction1.82×Home & Garden
Hipster11.39×Politics & Society
Hibachi8.53×Food & Beverages
Google Home5.91×Technology & Electronics
CAC 404.69×Business & Career
El Paso County, Colorado11.31×Travel & Leisure
Guitarist (magazine)9.87×Music & Radio
Grace Slick7.55×Music & Radio
La Jolla7.69×Travel & Leisure
No Escape (1994 film)8.62×Movies & TV
Cherish (group)8.18×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MoonPay audience
TraitClusterScore
Risk AppetiteTHRILL5.73
Early Adopter MentalityPOWER2.23
Luxury OrientationPREMIUM2.04
LGBTQ+ IdentityOPEN1.7
Design AffinityPREMIUM1.64
Career OrientationPOWER1.5

Worldwide distribution

Worldwide audience distribution share by country for MoonPay
CountryShare
United States28.6%
China9.5%
Germany6.2%

See MoonPay audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does MoonPay have in United States?

MoonPay has an estimated audience of 426,649 people in United States, concentrated in California and Texas.

What is the gender split and age of MoonPay fans?

28.9% of MoonPay fans are female, 71.1% are male, with an average age of 36.3 years.

Which brands do MoonPay fans like most?

MoonPay fans show strongest brand affinity for Keene, New Hampshire (675×), Vocal harmony (10.32×), and Governor of Michigan (12.66×) over the country average.

Where do MoonPay fans live in United States?

MoonPay fans in United States are most concentrated in California (reach 63,273), Texas (reach 37,281), and Florida (reach 36,072). These three regions account for the largest share of the active audience.

What other brands do MoonPay fans also like?

Beyond MoonPay itself, the audience over-indexes on Vocal harmony (10.32×), Governor of Michigan (12.66×), Preta Gil (34.97×), and Grinch (6.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MoonPay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.