Rascasse Audience Intelligence

MoonPay Target Market in United States

A data profile of the people who buy, follow and care about MoonPay in United States — modelled from more than twelve digital signal sources. MoonPay has an estimated audience of 421,299 people in United States.

#4188among Brand in United States#2491in Business & Career

The average MoonPay fan in United States is 36.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Coinbase, Ethereum, Forex Online Trading, with strongest over-indexing on Coinbase (16.4× the country average).

Demographically, the MoonPay audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MoonPay fan in United States is more male, around 36.1 years old, with strong Risk Appetite tendencies and a notable affinity for Coinbase.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MoonPay profile in United States.

Audience size
421K
in United States
Gender
27.3%♀
72.7% male
Age
36.1
average years
Country rank
#40428
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MoonPay

27.3% are female, 72.7% are male, average age 36.1.

Fig. 02

Gender split

27.3%
Female
72.7%
Male
Demographic split for MoonPay audience in United States
MetricValue
Female27.3%
Male72.7%
Average age36.1
Estimated audience size421,299
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the MoonPay audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4917%
50+14%
Fig. 04

Worldwide distribution

27.2%

of the worldwide MoonPay audience comes from United States.

Worldwide audience distribution share by country for MoonPay
CountryShare
United States27.2%
China11.4%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MoonPay audience in United States is strongest.

Fig. 05

Top regions by affinity

MoonPay customers by region in United States
#RegionReachAffinity×
01New York~30K1.33×
02Mississippi~4K1.26×
03Georgia~20K1.25×
04California~60K1.24×
05Florida~40K1.24×
06Washington~10K1.19×
07Washington, District of Columbia~2K1.19×
08South Dakota~1K1.19×
09Hawaii~2K1.13×
10Colorado~7K1.12×
11Louisiana~6K1.12×
12Nevada~5K1.11×
13Arkansas~4K1.11×
14Wyoming<1K1.09×
15Alabama~6K1.08×
16Delaware~1K1.08×
17Iowa~4K1.07×
18Missouri~7K1.06×
19Oklahoma~5K1.04×
20Kansas~3K1.04×
21North Dakota<1K1.04×
22Oregon~5K1.03×
23Texas~40K1.01×
24Virginia~10K0.99×
25South Carolina~6K0.99×
26Kentucky~5K0.98×
27Tennessee~8K0.97×
28Massachusetts~8K0.97×
29New Mexico~2K0.97×
30Illinois~10K0.95×
31North Carolina~10K0.94×
32Idaho~2K0.94×
33Montana~1K0.94×
34Nebraska~2K0.93×
35Alaska<1K0.93×
36Ohio~10K0.92×
37Indiana~7K0.92×
38Maine~1K0.92×
39New Jersey~10K0.91×
40Utah~3K0.91×
41West Virginia~2K0.90×
42Arizona~8K0.89×
43Minnesota~5K0.89×
44Wisconsin~6K0.87×
45Connecticut~4K0.87×
46Rhode Island~1K0.86×
47Michigan~9K0.83×
48New Hampshire~1K0.83×
49Maryland~6K0.82×
50Pennsylvania~10K0.81×
Fig. 06

Affinity by region

Affinity by region — MoonPay, United States
0.81×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MoonPay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MoonPay audience
#·InterestCategoryAffinity×
01EthereumBusiness & Career44.83×
02LitecoinBusiness & Career37.68×
03Forex Online TradingBusiness & Career30.25×
04CryptocurrencyTechnology & Electronics18.96×
05Block chain (database)Technology & Electronics18.49×
06CoinbaseBusiness & Career16.40×
07BitcoinBusiness & Career15.79×
08Derivative (finance)Business & Career12.65×
09Day traderBusiness & Career12.16×
10Commodity marketBusiness & Career10.25×
11Asset managementBusiness & Career5.75×
12Money managementBusiness & Career5.21×
13Passive incomeBusiness & Career4.53×
14Stock marketBusiness & Career4.32×
15Mobile paymentBusiness & Career3.96×
16LinuxTechnology & Electronics3.83×
17Micro CenterShopping3.57×
18InnovationBusiness & Career3.07×
19PowerballGames1.79×
20Wells FargoBusiness & Career1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MoonPay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MoonPay audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL5.93×
Career OrientationPOWER1.71×
Early Adopter MentalityPOWER1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MoonPay audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
TraditionCONSERVATISM0.69×
Community OrientationOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MoonPay's target market in United States?

MoonPay's target market in United States covers an estimated 421,299 people, concentrated in California and Texas.

02

What is the gender split and age of MoonPay customers?

27.3% of the MoonPay audience are female, 72.7% are male, with an average age of 36.1 years.

03

Which brands do MoonPay fans like most?

MoonPay fans show strongest brand affinity for Coinbase (16.4×), Ethereum (44.83×), and Forex Online Trading (30.25×) over the country average.

04

Where do MoonPay fans live in United States?

MoonPay fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do MoonPay fans also like?

Beyond MoonPay itself, the audience over-indexes on Ethereum (44.83×), Forex Online Trading (30.25×), Litecoin (37.68×), and Cryptocurrency (18.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See MoonPay audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MoonPay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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