Rascasse Audience Intelligence

Derivative (finance) Audience in United States

A data profile of the people who buy, follow and care about Derivative (finance) in United States — modelled from more than twelve digital signal sources. Derivative (finance) has an estimated audience of 2,865,294 people in United States.

The average Derivative (finance) fan in United States is 43.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FXCM, Options strategies, BSE SENSEX, with strongest over-indexing on FXCM (191.5× the country average).

Demographically, the Derivative (finance) audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Derivative (finance) fan in United States is more male, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for FXCM.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Derivative (finance) profile in United States.

Audience size
2.9M
in United States
Gender
41.6%
58.4% male
Age
43.1
average years
Country rank
#10683
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Derivative (finance) fans

41.6% are female, 58.4% are male, average age 43.1.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Derivative (finance) audience in United States
MetricValue
Female41.6%
Male58.4%
Average age43.1
Estimated audience size2,865,294
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Derivative (finance) audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3921%
40-4924%
50+29%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Derivative (finance) audience comes from United States.

Worldwide audience distribution share by country for Derivative (finance)
CountryShare
United States26.2%
Brazil8.2%
India5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Derivative (finance) audience in United States is strongest.

Fig. 05

Top regions by affinity

Derivative (finance) fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~90K1.58×
02California~500K1.47×
03Washington, District of Columbia~10K1.36×
04New York~200K1.34×
05Washington~70K1.29×
06New Jersey~90K1.25×
07Virginia~80K1.21×
08Maryland~60K1.20×
09Connecticut~30K1.17×
10Hawaii~10K1.16×
11Florida~200K1.13×
12Arizona~70K1.13×
13Texas~300K1.10×
14Georgia~100K1.10×
15Oregon~40K1.10×
16Rhode Island~10K1.07×
17Illinois~100K1.06×
18Utah~30K1.05×
19Colorado~50K1.03×
20Vermont~5K1.03×
21Pennsylvania~100K1.02×
22Alaska~6K1.00×
23North Carolina~90K0.99×
24Alabama~40K0.99×
25New Hampshire~10K0.96×
26Minnesota~40K0.95×
27Maine~10K0.95×
28Kansas~20K0.94×
29Idaho~10K0.94×
30Michigan~70K0.93×
31North Dakota~6K0.93×
32Delaware~7K0.91×
33Indiana~50K0.90×
34New Mexico~10K0.89×
35Tennessee~50K0.88×
36Oklahoma~30K0.88×
37Nebraska~10K0.88×
38Ohio~80K0.87×
39Missouri~40K0.86×
40Louisiana~30K0.86×
41Nevada~20K0.86×
42Iowa~20K0.86×
43South Dakota~6K0.86×
44Montana~7K0.85×
45Arkansas~20K0.83×
46South Carolina~40K0.82×
47Wisconsin~40K0.82×
48Kentucky~30K0.80×
49Mississippi~20K0.78×
50West Virginia~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Derivative (finance), United States
0.72×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Derivative (finance) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Derivative (finance) audience
#·InterestCategoryAffinity×
01FXCMBusiness & Career191.50×
02BSE SENSEXBusiness & Career169.71×
03Options strategiesBusiness & Career148.55×
04Fundamental analysisBusiness & Career114.52×
05Commodity marketBusiness & Career99.35×
06MetaTrader 4Business & Career97.00×
07Electronic tradingBusiness & Career96.56×
08Futures exchangeBusiness & Career90.73×
09Forex signalBusiness & Career76.06×
10Algorithmic tradingBusiness & Career50.22×
11Swing tradingBusiness & Career49.68×
12Financial economicsBusiness & Career47.15×
13Technical analysisBusiness & Career38.33×
14Electronic trading platformBusiness & Career35.39×
15Merrill LynchBusiness & Career31.28×
16StocksBusiness & Career28.11×
17Trading strategyBusiness & Career25.19×
18Digital currencyBusiness & Career20.97×
19Day tradingBusiness & Career17.20×
20Financial marketBusiness & Career11.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Derivative (finance) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Derivative (finance) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL6.94×
Career OrientationPOWER5.36×
PatriotismCONSERVATISM2.66×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Derivative (finance) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.86×
ExtroversionTHRILL1.09×
Pet OwnershipJOY1.18×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Derivative (finance) have in United States?

Derivative (finance) has an estimated audience of 2,865,294 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Derivative (finance) fans?

41.6% of Derivative (finance) fans are female, 58.4% are male, with an average age of 43.1 years.

03

Which brands do Derivative (finance) fans like most?

Derivative (finance) fans show strongest brand affinity for FXCM (191.5×), Options strategies (148.55×), and BSE SENSEX (169.71×) over the country average.

04

Where do Derivative (finance) fans live in United States?

Derivative (finance) fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Derivative (finance) fans also like?

Beyond Derivative (finance) itself, the audience over-indexes on Options strategies (148.55×), BSE SENSEX (169.71×), Commodity market (99.35×), and Forex signal (76.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Derivative (finance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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