Derivative (finance) Audience in United States

Derivative (finance) logo

Derivative (finance) has an estimated audience of 2,865,294 people in United States. 41.6% are female, 58.4% are male, average age 43.1. Top regions: California, Texas, New York. Top brand affinities: FXCM, FOREX.com, Options strategies, BSE SENSEX, Commodity market.

The average Derivative (finance) fan in United States is 43.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include FXCM, FOREX.com, Options strategies, with strongest over-indexing on FXCM (191.5× the country average). Demographically, the Derivative (finance) audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Derivative (finance) fans

Demographic split for Derivative (finance) audience in United States
MetricValue
Female41.6%
Male58.4%
Average age43.1
Estimated audience size2,865,294

Audience persona

The typical Derivative (finance) fan in United States is more male, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for FXCM.

Top regions in United States

Top regions ranked by reach for Derivative (finance) in United States
RegionReachAffinity
California493,1541.57×
Texas284,5471.16×
New York231,0511.44×
Florida223,4311.15×
Illinois105,9411.11×
Georgia98,4931.12×
Pennsylvania97,6801.01×
New Jersey95,8351.32×
Massachusetts91,9131.63×
North Carolina87,1151.01×
Virginia86,0021.23×
Washington79,1371.38×
Ohio78,8090.89×
Michigan72,1140.96×
Arizona66,9441.14×
Maryland58,6341.19×
Tennessee50,2570.87×
Colorado48,6671.08×
Indiana48,0730.92×
Minnesota40,2760.98×
Missouri39,4570.85×
Alabama38,8710.97×
Oregon36,4531.11×
Wisconsin35,2170.82×
South Carolina34,9560.81×
Connecticut32,8291.14×
Louisiana31,4290.85×
Utah28,5181.11×
Oklahoma28,1050.88×
Kentucky27,2640.76×
Nevada23,7460.86×
Kansas21,0700.93×
Iowa19,8010.84×
Arkansas19,2120.81×
Mississippi17,1990.73×
Hawaii14,3321.16×
Idaho12,7780.89×
New Mexico12,5070.87×
Nebraska12,3500.86×
Washington, District of Columbia12,1441.41×
New Hampshire10,0780.89×
Rhode Island9,5741.05×
Maine8,8200.86×
West Virginia8,6850.65×
Delaware6,8170.86×
Montana6,4530.81×
Alaska5,5070.9×
North Dakota5,0800.86×
South Dakota4,8720.74×
Vermont4,7930.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Derivative (finance) audience
BrandAffinityCategory
FXCM191.5×Business & Career
FOREX.com233.6×Business & Career
Options strategies148.55×Business & Career
BSE SENSEX169.71×Business & Career
Commodity market99.35×Business & Career
Forex signal76.06×Business & Career
Fundamental analysis114.52×Business & Career
MetaTrader 497×Business & Career
Electronic trading96.56×Business & Career
Swing trading49.68×Business & Career
Futures exchange90.73×Business & Career
Technical analysis38.33×Business & Career
Algorithmic trading50.22×Business & Career
Electronic trading platform35.39×Business & Career
Trading strategy25.19×Business & Career
Merrill Lynch31.28×Business & Career
Stocks28.11×Business & Career
Digital currency20.97×Business & Career
Financial market11.3×Business & Career
Financial economics47.15×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Derivative (finance) audience
TraitClusterScore
Risk AppetiteTHRILL5.64
Career OrientationPOWER3.22
Quality AwarenessPREMIUM2.73
Luxury OrientationPREMIUM2.58
Early Adopter MentalityPOWER2.18
TravellingTHRILL1.92

Worldwide distribution

Worldwide audience distribution share by country for Derivative (finance)
CountryShare
United States26.2%
Brazil8.2%
India5.1%

See Derivative (finance) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Derivative (finance) have in United States?

Derivative (finance) has an estimated audience of 2,865,294 people in United States, concentrated in California and Texas.

What is the gender split and age of Derivative (finance) fans?

41.6% of Derivative (finance) fans are female, 58.4% are male, with an average age of 43.1 years.

Which brands do Derivative (finance) fans like most?

Derivative (finance) fans show strongest brand affinity for FXCM (191.5×), FOREX.com (233.6×), and Options strategies (148.55×) over the country average.

Where do Derivative (finance) fans live in United States?

Derivative (finance) fans in United States are most concentrated in California (reach 493,154), Texas (reach 284,547), and New York (reach 231,051). These three regions account for the largest share of the active audience.

What other brands do Derivative (finance) fans also like?

Beyond Derivative (finance) itself, the audience over-indexes on FOREX.com (233.6×), Options strategies (148.55×), BSE SENSEX (169.71×), and Commodity market (99.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Derivative (finance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.