Rascasse Audience Intelligence

Electronic trading Audience in United States

A data profile of the people who buy, follow and care about Electronic trading in United States — modelled from more than twelve digital signal sources. Electronic trading has an estimated audience of 1,062,896 people in United States.

#8474among Topic in United States#1500in Business & Career

The average Electronic trading fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Derivative (finance), Forex Online Trading, Commodity market, with strongest over-indexing on Derivative (finance) (96.56× the country average).

Demographically, the Electronic trading audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electronic trading fan in United States is more male, around 36.0 years old, with strong Risk Appetite tendencies and a notable affinity for Derivative (finance).

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electronic trading profile in United States.

Audience size
1.1M
in United States
Gender
34.6%♀
65.4% male
Age
36.0
average years
Country rank
#22752
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electronic trading fans

34.6% are female, 65.4% are male, average age 36.0.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for Electronic trading audience in United States
MetricValue
Female34.6%
Male65.4%
Average age36.0
Estimated audience size1,062,896
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Electronic trading audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3917%
40-4915%
50+18%
Fig. 04

Worldwide distribution

21.1%

of the worldwide Electronic trading audience comes from United States.

Worldwide audience distribution share by country for Electronic trading
CountryShare
United States21.1%
Italy9.9%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electronic trading audience in United States is strongest.

Fig. 05

Top regions by affinity

Electronic trading fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.83×
02New Jersey~40K1.49×
03Massachusetts~30K1.44×
04Washington~30K1.37×
05Oregon~20K1.36×
06New Hampshire~6K1.36×
07Connecticut~10K1.34×
08New York~80K1.31×
09Colorado~20K1.30×
10Virginia~30K1.20×
11Nevada~10K1.19×
12Illinois~40K1.18×
13Vermont~2K1.18×
14Florida~80K1.17×
15Maryland~20K1.14×
16Delaware~3K1.13×
17Rhode Island~4K1.12×
18Minnesota~20K1.11×
19Arizona~20K1.09×
20Hawaii~5K1.09×
21Idaho~6K1.07×
22Pennsylvania~40K1.06×
23Maine~4K1.06×
24Montana~3K1.04×
25North Carolina~30K1.03×
26Georgia~30K1.02×
27Washington, District of Columbia~3K1.00×
28Utah~9K0.98×
29Wisconsin~20K0.97×
30Texas~80K0.93×
31Michigan~30K0.90×
32South Carolina~10K0.83×
33Ohio~30K0.82×
34New Mexico~4K0.82×
35Alaska~2K0.80×
36Iowa~7K0.78×
37Nebraska~4K0.78×
38Indiana~10K0.77×
39Tennessee~20K0.75×
40Louisiana~10K0.75×
41Kansas~6K0.74×
42North Dakota~2K0.74×
43Missouri~10K0.73×
44Arkansas~6K0.73×
45Oklahoma~8K0.69×
46Alabama~10K0.66×
47West Virginia~3K0.65×
48Kentucky~8K0.62×
49South Dakota~2K0.62×
50Mississippi~4K0.49×
Fig. 06

Affinity by region

Affinity by region — Electronic trading, United States
0.49×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electronic trading audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electronic trading audience
#·InterestCategoryAffinity×
01Futures exchangeBusiness & Career96.66×
02Derivative (finance)Business & Career96.56×
03Forex Online TradingBusiness & Career93.54×
04Commodity marketBusiness & Career75.59×
05Gold as an investmentBusiness & Career54.17×
06LitecoinBusiness & Career51.96×
07Internet securityTechnology & Electronics34.88×
08Business intelligenceBusiness & Career31.15×
09Data visualizationTechnology & Electronics28.82×
10Day traderBusiness & Career26.90×
11Smart CommunicationsTechnology & Electronics20.00×
12Anthony JoshuaSports14.65×
13Business softwareBusiness & Career12.75×
14Passive incomeBusiness & Career12.33×
15City carCars & Mobility11.16×
16Time managementBusiness & Career8.93×
17NASDAQBusiness & Career6.57×
18Financial servicesBusiness & Career5.98×
19InnovationBusiness & Career5.19×
20Indeed.comBusiness & Career4.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electronic trading audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electronic trading audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL5.82×
Need for SecurityCONSERVATISM3.42×
Career OrientationPOWER2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electronic trading audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
IndulgenceJOY0.82×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electronic trading have in United States?

Electronic trading has an estimated audience of 1,062,896 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Electronic trading fans?

34.6% of Electronic trading fans are female, 65.4% are male, with an average age of 36.0 years.

03

Which brands do Electronic trading fans like most?

Electronic trading fans show strongest brand affinity for Derivative (finance) (96.56×), Forex Online Trading (93.54×), and Commodity market (75.59×) over the country average.

04

Where do Electronic trading fans live in United States?

Electronic trading fans in United States are most concentrated in California (reach ~200K), Texas (reach ~80K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Electronic trading fans also like?

Beyond Electronic trading itself, the audience over-indexes on Forex Online Trading (93.54×), Commodity market (75.59×), Futures exchange (96.66×), and Litecoin (51.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Electronic trading audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic trading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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