Electronic trading Audience in United States

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Electronic trading has an estimated audience of 1,062,896 people in United States. 34.6% are female, 65.4% are male, average age 36.0. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Product design, UK garage, Mathcore, Pro-Ject.

The average Electronic trading fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Product design, UK garage, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Electronic trading audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Electronic trading fans

Demographic split for Electronic trading audience in United States
MetricValue
Female34.6%
Male65.4%
Average age36.0
Estimated audience size1,062,896

Audience persona

The typical Electronic trading fan in United States is more male, around 36.0 years old, with strong Risk Appetite tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Electronic trading in United States
RegionReachAffinity
California219,3461.88×
Texas88,3790.97×
New York83,2801.4×
Florida83,2291.16×
Illinois44,1531.25×
New Jersey40,3811.49×
Pennsylvania39,6681.11×
Georgia35,2421.08×
North Carolina33,3071.04×
Virginia32,7121.26×
Massachusetts30,4491.45×
Washington29,2011.37×
Ohio27,9570.85×
Michigan25,9470.93×
Arizona22,9241.06×
Colorado22,3721.34×
Maryland21,1311.16×
Minnesota17,3781.14×
Oregon17,0041.4×
Tennessee16,1890.76×
Wisconsin15,8830.99×
Indiana14,7510.76×
Connecticut14,1231.32×
South Carolina12,8960.81×
Missouri12,6350.74×
Nevada12,2631.19×
Louisiana9,9550.73×
Alabama9,7600.66×
Utah9,5091×
Kentucky8,5230.64×
Oklahoma8,2640.7×
Iowa7,1140.81×
Arkansas6,7560.77×
Kansas6,4230.77×
New Hampshire5,7301.37×
Idaho5,3521×
Hawaii4,8401.06×
New Mexico4,1400.78×
Mississippi4,1180.47×
Nebraska4,0370.76×
Maine3,8861.02×
Rhode Island3,6891.09×
Washington, District of Columbia3,2991.03×
Delaware3,2761.12×
West Virginia2,9750.6×
Montana2,8820.98×
Vermont2,0631.11×
Alaska1,5900.7×
North Dakota1,4290.65×
South Dakota1,3930.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electronic trading audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Product design5.23×Business & Career
UK garage13.13×Music & Radio
Mathcore17.5×Music & Radio
Pro-Ject7.84×Music & Radio
Google Home11.66×Technology & Electronics
Tipsy Elves16.59×Shopping
Kings County, Nova Scotia57.28×Travel & Leisure
Electrolyte7.15×Health
Stamp collecting6.93×Home & Garden
Mangaka5.03×Literature
The Historian16.48×Literature
Leverage (TV series)6.68×Movies & TV
Isometric exercise8.95×Sports
Natural rubber2.04×Cars & Mobility
Jesse Plemons3.07×Movies & TV
Home equity1.65×Home & Garden
Historic site3.21×Arts & Culture
Eurail16.57×Cars & Mobility
Hipster7.14×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electronic trading audience
TraitClusterScore
Risk AppetiteTHRILL4.97
Need for SecurityCONSERVATISM3.13
Family OrientationCONSERVATISM1.68
LGBTQ+ IdentityOPEN1.48
Quality AwarenessPREMIUM1.41
Early Adopter MentalityPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Electronic trading
CountryShare
United States21.2%
Italy9.9%
Japan5.6%

See Electronic trading audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Electronic trading have in United States?

Electronic trading has an estimated audience of 1,062,896 people in United States, concentrated in California and Texas.

What is the gender split and age of Electronic trading fans?

34.6% of Electronic trading fans are female, 65.4% are male, with an average age of 36.0 years.

Which brands do Electronic trading fans like most?

Electronic trading fans show strongest brand affinity for Keene, New Hampshire (675×), Product design (5.23×), and UK garage (13.13×) over the country average.

Where do Electronic trading fans live in United States?

Electronic trading fans in United States are most concentrated in California (reach 219,346), Texas (reach 88,379), and New York (reach 83,280). These three regions account for the largest share of the active audience.

What other brands do Electronic trading fans also like?

Beyond Electronic trading itself, the audience over-indexes on Product design (5.23×), UK garage (13.13×), Mathcore (17.5×), and Pro-Ject (7.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic trading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.