Rascasse Audience Intelligence

Gold as an investment Audience in United States

A data profile of the people who buy, follow and care about Gold as an investment in United States — modelled from more than twelve digital signal sources. Gold as an investment has an estimated audience of 934,426 people in United States.

#8902among Topic in United States#1612in Business & Career

The average Gold as an investment fan in United States is 40.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Interactive Brokers, Somalia national football team, JM Bullion, with strongest over-indexing on Interactive Brokers (100× the country average).

Demographically, the Gold as an investment audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gold as an investment fan in United States is more male, around 40.9 years old, with strong Career Orientation tendencies and a notable affinity for Interactive Brokers.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gold as an investment profile in United States.

Audience size
934K
in United States
Gender
33.1%♀
66.9% male
Age
40.9
average years
Country rank
#24775
Topic in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gold as an investment fans

33.1% are female, 66.9% are male, average age 40.9.

Fig. 02

Gender split

33.1%
Female
66.9%
Male
Demographic split for Gold as an investment audience in United States
MetricValue
Female33.1%
Male66.9%
Average age40.9
Estimated audience size934,426
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Gold as an investment audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3917%
40-4918%
50+28%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Gold as an investment audience comes from United States.

Worldwide audience distribution share by country for Gold as an investment
CountryShare
India19.4%
United States14.9%
Malaysia5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gold as an investment audience in United States is strongest.

Fig. 05

Top regions by affinity

Gold as an investment fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~20K1.46×
02New York~70K1.28×
03Oregon~10K1.16×
04New Jersey~30K1.14×
05Hawaii~5K1.14×
06Washington~20K1.13×
07Alaska~2K1.09×
08California~100K1.08×
09Georgia~30K1.08×
10Massachusetts~20K1.08×
11Kansas~8K1.07×
12Montana~3K1.05×
13Nevada~9K1.04×
14Arizona~20K1.02×
15Idaho~5K1.02×
16Vermont~2K1.02×
17Illinois~30K1.01×
18Florida~60K1.00×
19Pennsylvania~30K1.00×
20Virginia~20K1.00×
21Rhode Island~3K1.00×
22North Dakota~2K1.00×
23Connecticut~9K0.99×
24New Hampshire~4K0.99×
25South Dakota~2K0.99×
26Texas~80K0.98×
27North Carolina~30K0.98×
28Oklahoma~10K0.98×
29Maine~3K0.98×
30New Mexico~5K0.97×
31Tennessee~20K0.96×
32Maryland~20K0.96×
33Missouri~10K0.96×
34Delaware~2K0.96×
35Michigan~20K0.95×
36Wisconsin~10K0.95×
37Ohio~30K0.94×
38South Carolina~10K0.94×
39Kentucky~10K0.94×
40Washington, District of Columbia~3K0.94×
41Arkansas~7K0.93×
42West Virginia~4K0.93×
43Nebraska~4K0.92×
44Indiana~20K0.91×
45Minnesota~10K0.91×
46Louisiana~10K0.90×
47Utah~8K0.90×
48Alabama~10K0.89×
49Mississippi~7K0.89×
50Iowa~7K0.88×
Fig. 06

Affinity by region

Affinity by region — Gold as an investment, United States
0.88×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gold as an investment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gold as an investment audience
#·InterestCategoryAffinity×
01Somalia national football teamSports200.28×
02Stock market index futureBusiness & Career138.88×
03MogadishuTravel & Leisure117.65×
04Interactive BrokersBusiness & Career100.00×
05Bullion coinBusiness & Career75.49×
06Braid (video game)Games68.64×
07Somali languagePolitics & Society63.87×
08Gold coinBusiness & Career55.70×
09Electronic tradingBusiness & Career54.17×
10Bitcoin ATMBusiness & Career45.21×
11JM BullionShopping44.09×
12Professional Coin Grading ServiceBusiness & Career42.78×
13Forex FactoryBusiness & Career36.68×
14Silver coinBusiness & Career33.91×
15Algorithmic tradingBusiness & Career29.38×
16United States MintBusiness & Career27.99×
17Electronic trading platformBusiness & Career23.04×
18NumismaticsBusiness & Career22.85×
19Coin collectingHome & Garden20.30×
20Yahoo! FinanceBusiness & Career4.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gold as an investment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gold as an investment audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.43×
PatriotismCONSERVATISM2.36×
Need for SecurityCONSERVATISM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gold as an investment audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.59×
Design AffinityPREMIUM0.70×
Early Adopter MentalityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gold as an investment have in United States?

Gold as an investment has an estimated audience of 934,426 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gold as an investment fans?

33.1% of Gold as an investment fans are female, 66.9% are male, with an average age of 40.9 years.

03

Which brands do Gold as an investment fans like most?

Gold as an investment fans show strongest brand affinity for Interactive Brokers (100×), Somalia national football team (200.28×), and JM Bullion (44.09×) over the country average.

04

Where do Gold as an investment fans live in United States?

Gold as an investment fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Gold as an investment fans also like?

Beyond Gold as an investment itself, the audience over-indexes on Somalia national football team (200.28×), JM Bullion (44.09×), Mogadishu (117.65×), and Stock market index future (138.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Gold as an investment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gold as an investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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