Gold as an investment Audience in United States

Gold as an investment logo

Gold as an investment has an estimated audience of 934,426 people in United States. 33.1% are female, 66.9% are male, average age 40.9. Top regions: California, Texas, New York. Top brand affinities: Interactive Brokers, Somalia national football team, JM Bullion, Mogadishu, Stock market index future.

The average Gold as an investment fan in United States is 40.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Interactive Brokers, Somalia national football team, JM Bullion, with strongest over-indexing on Interactive Brokers (100× the country average). Demographically, the Gold as an investment audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Gold as an investment fans

Demographic split for Gold as an investment audience in United States
MetricValue
Female33.1%
Male66.9%
Average age40.9
Estimated audience size934,426

Audience persona

The typical Gold as an investment fan in United States is more male, around 40.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Interactive Brokers.

Top regions in United States

Top regions ranked by reach for Gold as an investment in United States
RegionReachAffinity
California111,4601.08×
Texas82,5101.03×
New York79,0191.51×
Florida63,4131×
Illinois33,3341.07×
Georgia31,5311.1×
Pennsylvania31,5201×
New Jersey27,6911.17×
North Carolina27,1510.97×
Colorado26,8221.82×
Ohio25,8860.9×
Michigan23,3750.96×
Virginia22,9851.01×
Washington22,5381.2×
Massachusetts21,6551.18×
Arizona18,0780.95×
Tennessee17,7240.95×
Maryland16,2361.01×
Indiana15,1710.89×
Missouri14,4920.96×
Oregon13,5911.27×
South Carolina13,2250.94×
Wisconsin12,8640.92×
Minnesota11,5780.86×
Louisiana10,9020.9×
Alabama10,5990.81×
Nevada10,5281.16×
Oklahoma10,4161×
Kentucky10,2510.88×
Kansas9,0381.23×
Connecticut8,3360.89×
Utah7,4170.89×
Arkansas6,7780.88×
Iowa6,0160.78×
Mississippi5,7220.74×
Hawaii5,0601.26×
Idaho4,5700.98×
New Mexico4,3330.92×
Nebraska3,9020.83×
New Hampshire3,5220.96×
West Virginia3,2620.75×
Rhode Island2,9530.99×
Maine2,9510.88×
Montana2,7401.06×
Washington, District of Columbia2,3140.82×
Alaska2,2451.12×
Delaware2,0840.81×
South Dakota2,0280.94×
Vermont1,6721.02×
North Dakota1,5990.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gold as an investment audience
BrandAffinityCategory
Interactive Brokers100×Business & Career
Somalia national football team200.28×Sports
JM Bullion44.09×Shopping
Mogadishu117.65×Travel & Leisure
Stock market index future138.88×Business & Career
Braid (video game)68.64×Games
Gold coin55.7×Business & Career
FOREX.com60.95×Business & Career
Electronic trading54.17×Business & Career
Chase (bank)8.52×Business & Career
Bullion coin75.49×Business & Career
Forex Factory36.68×Business & Career
Bitcoin ATM45.21×Business & Career
Electronic trading platform23.04×Business & Career
Silver coin33.91×Business & Career
Somali language63.87×Politics & Society
Algorithmic trading29.38×Business & Career
Coin collecting20.3×Home & Garden
Numismatics22.85×Business & Career
Yahoo! Finance4.98×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gold as an investment audience
TraitClusterScore
Luxury OrientationPREMIUM2.43
SustainabilityBALANCE2.19
Career OrientationPOWER2.14
Risk AppetiteTHRILL1.95
Need for SecurityCONSERVATISM1.9
Quality AwarenessPREMIUM1.89

Worldwide distribution

Worldwide audience distribution share by country for Gold as an investment
CountryShare
India19.4%
United States14.9%
Malaysia5.2%

See Gold as an investment audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Gold as an investment have in United States?

Gold as an investment has an estimated audience of 934,426 people in United States, concentrated in California and Texas.

What is the gender split and age of Gold as an investment fans?

33.1% of Gold as an investment fans are female, 66.9% are male, with an average age of 40.9 years.

Which brands do Gold as an investment fans like most?

Gold as an investment fans show strongest brand affinity for Interactive Brokers (100×), Somalia national football team (200.28×), and JM Bullion (44.09×) over the country average.

Where do Gold as an investment fans live in United States?

Gold as an investment fans in United States are most concentrated in California (reach 111,460), Texas (reach 82,510), and New York (reach 79,019). These three regions account for the largest share of the active audience.

What other brands do Gold as an investment fans also like?

Beyond Gold as an investment itself, the audience over-indexes on Somalia national football team (200.28×), JM Bullion (44.09×), Mogadishu (117.65×), and Stock market index future (138.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gold as an investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.