A data profile of the people who buy, follow and care about Mogadishu in United States — modelled from more than twelve digital signal sources. Mogadishu has an estimated audience of 425,851 people in United States.
The average Mogadishu fan in United States is 36.1 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Gold as an investment, NATO, Al Jazeera, with strongest over-indexing on Gold as an investment (117.65× the country average).
Demographically, the Mogadishu audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Mogadishu fan in United States is more male, around 36.1 years old, with strong Need for Security tendencies and a notable affinity for Gold as an investment.
The key figures that characterise the Mogadishu profile in United States.
38.9% are female, 61.1% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 38.9% |
| Male | 61.1% |
| Average age | 36.1 |
| Estimated audience size | 425,851 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Mogadishu audience comes from United States.
| Country | Share |
|---|---|
| Somalia | 34.1% |
| United States | 14.8% |
| United Kingdom | 5.4% |
Where the Mogadishu audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Minnesota | ~20K | 2.63× | |
| 02 | Washington, District of Columbia | ~2K | 1.62× | |
| 03 | Maine | ~2K | 1.51× | |
| 04 | South Dakota | ~1K | 1.29× | |
| 05 | Washington | ~10K | 1.24× | |
| 06 | Massachusetts | ~10K | 1.23× | |
| 07 | North Dakota | ~1K | 1.20× | |
| 08 | Nebraska | ~2K | 1.13× | |
| 09 | Virginia | ~10K | 1.12× | |
| 10 | Vermont | <1K | 1.10× | |
| 11 | New Hampshire | ~2K | 1.07× | |
| 12 | Ohio | ~10K | 1.06× | |
| 13 | Colorado | ~7K | 1.05× | |
| 14 | Alaska | <1K | 1.05× | |
| 15 | Illinois | ~10K | 1.04× | |
| 16 | New York | ~20K | 1.03× | |
| 17 | Wisconsin | ~7K | 1.02× | |
| 18 | Oregon | ~5K | 1.01× | |
| 19 | Montana | ~1K | 1.01× | |
| 20 | Kentucky | ~5K | 0.99× | |
| 21 | Missouri | ~7K | 0.98× | |
| 22 | Connecticut | ~4K | 0.98× | |
| 23 | Utah | ~4K | 0.96× | |
| 24 | Maryland | ~7K | 0.95× | |
| 25 | Iowa | ~3K | 0.94× | |
| 26 | Rhode Island | ~1K | 0.93× | |
| 27 | Pennsylvania | ~10K | 0.90× | |
| 28 | North Carolina | ~10K | 0.90× | |
| 29 | Kansas | ~3K | 0.90× | |
| 30 | Tennessee | ~8K | 0.89× | |
| 31 | Oklahoma | ~4K | 0.89× | |
| 32 | Idaho | ~2K | 0.89× | |
| 33 | Georgia | ~10K | 0.88× | |
| 34 | New Jersey | ~9K | 0.87× | |
| 35 | Michigan | ~10K | 0.86× | |
| 36 | California | ~40K | 0.85× | |
| 37 | Louisiana | ~5K | 0.85× | |
| 38 | Hawaii | ~2K | 0.85× | |
| 39 | Indiana | ~7K | 0.84× | |
| 40 | West Virginia | ~2K | 0.84× | |
| 41 | South Carolina | ~5K | 0.83× | |
| 42 | Arkansas | ~3K | 0.83× | |
| 43 | Texas | ~30K | 0.82× | |
| 44 | Arizona | ~7K | 0.82× | |
| 45 | Mississippi | ~3K | 0.80× | |
| 46 | Nevada | ~3K | 0.79× | |
| 47 | Delaware | <1K | 0.79× | |
| 48 | Florida | ~20K | 0.78× | |
| 49 | New Mexico | ~2K | 0.78× | |
| 50 | Alabama | ~4K | 0.75× |
The strongest cross-interests of the Mogadishu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gold as an investment | Business & Career | 117.65× | ||
| 02 | NATO | Politics & Society | 35.37× | ||
| 03 | God in Islam | Politics & Society | 33.56× | ||
| 04 | Black Sea | Travel & Leisure | 33.24× | ||
| 05 | Al Jazeera | Movies & TV | 32.87× | ||
| 06 | Mohamed Salah | Sports | 28.35× | ||
| 07 | Modest Fashion | Fashion & Accessoires | 20.09× | ||
| 08 | Halal | Politics & Society | 18.90× | ||
| 09 | Qatar | Travel & Leisure | 14.72× | ||
| 10 | Lebanon | Travel & Leisure | 11.16× | ||
| 11 | Red Sea | Travel & Leisure | 10.13× | ||
| 12 | North Korea | Travel & Leisure | 9.13× | ||
| 13 | Detroit Red Wings | Sports | 8.33× | ||
| 14 | Pakistan | Travel & Leisure | 7.05× | ||
| 15 | Telecommunication | Technology & Electronics | 3.46× | ||
| 16 | CNN | Movies & TV | 3.17× | ||
| 17 | T-Mobile | Technology & Electronics | 3.11× | ||
| 18 | Insurance | Business & Career | 2.60× | ||
| 19 | X | Internet & Social Media | 2.02× | ||
| 20 | Donald Trump | Politics & Society | 2.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.16× | |
| Career Orientation | POWER | 1.86× | |
| Community Orientation | OPEN | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.50× | |
| Luxury Orientation | PREMIUM | 0.66× | |
| Pet Ownership | JOY | 0.67× |
Mogadishu has an estimated audience of 425,851 people in United States, concentrated in California and Texas.
38.9% of Mogadishu fans are female, 61.1% are male, with an average age of 36.1 years.
Mogadishu fans show strongest brand affinity for Gold as an investment (117.65×), NATO (35.37×), and Al Jazeera (32.87×) over the country average.
Mogadishu fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Mogadishu itself, the audience over-indexes on NATO (35.37×), Al Jazeera (32.87×), God in Islam (33.56×), and Mohamed Salah (28.35×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Mogadishu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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