Rascasse Audience Intelligence

Modest Fashion Audience in United States

A data profile of the people who buy, follow and care about Modest Fashion in United States — modelled from more than twelve digital signal sources. Modest Fashion has an estimated audience of 1,591,087 people in United States.

#7084among Topic in United States#751in Fashion & Accessoires

The average Modest Fashion fan in United States is 33.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Haute Hijab, Hijab fashion inspiration, World Hijab Day, with strongest over-indexing on Haute Hijab (341.98× the country average).

Demographically, the Modest Fashion audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Modest Fashion fan in United States is more female, around 33.7 years old, with strong Design Affinity tendencies and a notable affinity for Haute Hijab.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Modest Fashion profile in United States.

Audience size
1.6M
in United States
Gender
76.5%♀
23.5% male
Age
33.7
average years
Country rank
#16984
Topic in United States
Fig. 01

Search interest · 12-month trend

+110%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Modest Fashion fans

76.5% are female, 23.5% are male, average age 33.7.

Fig. 02

Gender split

76.5%
Female
23.5%
Male
Demographic split for Modest Fashion audience in United States
MetricValue
Female76.5%
Male23.5%
Average age33.7
Estimated audience size1,591,087
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Modest Fashion audience in United States
Age bracketShare%
16-1932%
20-2924%
30-3918%
40-4914%
50+11%
Fig. 04

Worldwide distribution

9.8%

of the worldwide Modest Fashion audience comes from United States.

Worldwide audience distribution share by country for Modest Fashion
CountryShare
Saudi Arabia12.1%
United States9.8%
Turkey5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Modest Fashion audience in United States is strongest.

Fig. 05

Top regions by affinity

Modest Fashion fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~40K1.62×
02New York~100K1.61×
03New Jersey~60K1.60×
04Michigan~70K1.57×
05Illinois~70K1.26×
06Maryland~30K1.20×
07Alaska~4K1.17×
08Vermont~3K1.16×
09North Dakota~4K1.13×
10Texas~200K1.11×
11Virginia~40K1.11×
12Utah~20K1.10×
13South Dakota~4K1.09×
14Washington, District of Columbia~5K1.06×
15Delaware~5K1.06×
16Montana~5K1.04×
17Rhode Island~5K1.01×
18Maine~6K0.99×
19Idaho~8K0.98×
20West Virginia~7K0.98×
21New Hampshire~6K0.98×
22Georgia~50K0.97×
23Washington~30K0.97×
24Hawaii~7K0.97×
25Connecticut~20K0.96×
26Mississippi~10K0.95×
27Louisiana~20K0.94×
28Nebraska~7K0.94×
29New Mexico~7K0.94×
30California~200K0.93×
31Missouri~20K0.93×
32Arkansas~10K0.92×
33Ohio~40K0.91×
34Kansas~10K0.91×
35Tennessee~30K0.90×
36Massachusetts~30K0.90×
37Kentucky~20K0.90×
38Iowa~10K0.90×
39Pennsylvania~50K0.89×
40Alabama~20K0.89×
41Oklahoma~20K0.89×
42Oregon~20K0.88×
43Nevada~10K0.88×
44Indiana~20K0.86×
45North Carolina~40K0.85×
46Arizona~30K0.85×
47Wisconsin~20K0.84×
48South Carolina~20K0.84×
49Florida~90K0.83×
50Colorado~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Modest Fashion, United States
0.81×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Modest Fashion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Modest Fashion audience
#·InterestCategoryAffinity×
01World Hijab DayPolitics & Society432.89×
02BurqaFashion & Accessoires402.80×
03Muslim ibn al-HajjajPolitics & Society393.98×
04Tariq RamadanPolitics & Society378.02×
05Haute HijabFashion & Accessoires341.98×
06QiblaPolitics & Society328.49×
07Hijab fashion inspirationFashion & Accessoires318.91×
08As-salamu alaykumPolitics & Society274.99×
09Hamza YusufPolitics & Society272.95×
10Hijab ModeFashion & Accessoires262.50×
11Islam in IndonesiaPolitics & Society228.05×
12Al-Aqsa MosqueTravel & Leisure216.24×
13Islamic culturePolitics & Society214.29×
14Sahih MuslimPolitics & Society191.67×
15Women in IslamPolitics & Society161.27×
16Islamic bankingBusiness & Career140.19×
17Islamic studiesPolitics & Society111.44×
18Quran readingPolitics & Society76.92×
19TokopediaShopping24.76×
20Pakistani clothingFashion & Accessoires19.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Modest Fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Modest Fashion audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.14×
SustainabilityBALANCE1.67×
ExtroversionTHRILL1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Modest Fashion audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.55×
PatriotismCONSERVATISM0.62×
Price SensitivityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Modest Fashion have in United States?

Modest Fashion has an estimated audience of 1,591,087 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Modest Fashion fans?

76.5% of Modest Fashion fans are female, 23.5% are male, with an average age of 33.7 years.

03

Which brands do Modest Fashion fans like most?

Modest Fashion fans show strongest brand affinity for Haute Hijab (341.98×), Hijab fashion inspiration (318.91×), and World Hijab Day (432.89×) over the country average.

04

Where do Modest Fashion fans live in United States?

Modest Fashion fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Modest Fashion fans also like?

Beyond Modest Fashion itself, the audience over-indexes on Hijab fashion inspiration (318.91×), World Hijab Day (432.89×), Hijab Mode (262.5×), and Islamic banking (140.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Modest Fashion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Modest Fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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