Modest Fashion Audience in United States

Modest Fashion logo

Modest Fashion has an estimated audience of 1,591,087 people in United States. 76.5% are female, 23.5% are male, average age 33.7. Top regions: California, Texas, New York. Top brand affinities: Haute Hijab, Hijab fashion inspiration, World Hijab Day, Hijab Mode, Islamic banking.

The average Modest Fashion fan in United States is 33.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Haute Hijab, Hijab fashion inspiration, World Hijab Day, with strongest over-indexing on Haute Hijab (341.98× the country average). Demographically, the Modest Fashion audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Modest Fashion fans

Demographic split for Modest Fashion audience in United States
MetricValue
Female76.5%
Male23.5%
Average age33.7
Estimated audience size1,591,087

Audience persona

The typical Modest Fashion fan in United States is more female, around 33.7 years old, with strong Pet Ownership tendencies and a notable affinity for Haute Hijab.

Top regions in United States

Top regions ranked by reach for Modest Fashion in United States
RegionReachAffinity
California162,3550.93×
Texas147,5881.08×
New York125,6211.41×
Florida92,6470.86×
New Jersey50,8821.26×
Georgia50,5981.03×
Illinois49,6320.94×
Michigan46,6471.12×
Pennsylvania43,0820.8×
Virginia42,2691.09×
North Carolina38,1350.8×
Maryland35,7931.31×
Ohio35,0200.71×
Washington29,9340.94×
Tennessee25,3270.79×
Minnesota25,3101.11×
Massachusetts25,0500.8×
Arizona23,0470.71×
Missouri21,6650.84×
Indiana21,3050.73×
Louisiana18,6260.91×
Utah17,1991.21×
Alabama15,0270.68×
Kentucky14,9270.75×
Colorado14,7150.59×
South Carolina13,6660.57×
Wisconsin13,1870.55×
Connecticut13,0040.81×
Oregon12,7490.7×
Mississippi11,1730.85×
Nevada11,0690.72×
Oklahoma10,3140.58×
Arkansas9,3050.71×
Kansas8,5200.68×
Iowa7,5830.58×
Idaho7,4530.93×
West Virginia6,9180.93×
Alaska6,9032.03×
Washington, District of Columbia6,8211.43×
Hawaii6,1030.89×
Montana6,0181.36×
South Dakota5,9401.62×
North Dakota5,7841.77×
New Hampshire5,7000.91×
Wyoming5,5962.37×
Nebraska5,5820.7×
New Mexico5,5520.7×
Rhode Island5,5041.09×
Maine5,5010.97×
Vermont5,4141.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Modest Fashion audience
BrandAffinityCategory
Haute Hijab341.98×Fashion & Accessoires
Hijab fashion inspiration318.91×Fashion & Accessoires
World Hijab Day432.89×Politics & Society
Hijab Mode262.5×Fashion & Accessoires
Islamic banking140.19×Business & Career
As-salamu alaykum274.99×Politics & Society
Burqa402.8×Fashion & Accessoires
Islamic culture214.29×Politics & Society
Women in Islam161.27×Politics & Society
Qibla328.49×Politics & Society
Al-Aqsa Mosque216.24×Travel & Leisure
Islam in Indonesia228.05×Politics & Society
Sahih Muslim191.67×Politics & Society
Islamic studies111.44×Politics & Society
Tariq Ramadan378.02×Politics & Society
Hamza Yusuf272.95×Politics & Society
Quran reading76.92×Politics & Society
Pakistani clothing19.81×Fashion & Accessoires
Muslim ibn al-Hajjaj393.98×Politics & Society
Jilbāb154.04×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Modest Fashion audience
TraitClusterScore
Pet OwnershipJOY4.24
Luxury OrientationPREMIUM2.89
LGBTQ+ IdentityOPEN2.23
Price SensitivityPREMIUM2.15
PatriotismCONSERVATISM1.84
Community OrientationOPEN1.75

Worldwide distribution

Worldwide audience distribution share by country for Modest Fashion
CountryShare
Saudi Arabia12.1%
United States9.8%
Turkey5.4%

See Modest Fashion audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Modest Fashion have in United States?

Modest Fashion has an estimated audience of 1,591,087 people in United States, concentrated in California and Texas.

What is the gender split and age of Modest Fashion fans?

76.5% of Modest Fashion fans are female, 23.5% are male, with an average age of 33.7 years.

Which brands do Modest Fashion fans like most?

Modest Fashion fans show strongest brand affinity for Haute Hijab (341.98×), Hijab fashion inspiration (318.91×), and World Hijab Day (432.89×) over the country average.

Where do Modest Fashion fans live in United States?

Modest Fashion fans in United States are most concentrated in California (reach 162,355), Texas (reach 147,588), and New York (reach 125,621). These three regions account for the largest share of the active audience.

What other brands do Modest Fashion fans also like?

Beyond Modest Fashion itself, the audience over-indexes on Hijab fashion inspiration (318.91×), World Hijab Day (432.89×), Hijab Mode (262.5×), and Islamic banking (140.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Modest Fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.