Rascasse Audience Intelligence

Modest Fashion Audience in Germany

A data profile of the people who buy, follow and care about Modest Fashion in Germany — modelled from more than twelve digital signal sources. Modest Fashion has an estimated audience of 621,633 people in Germany.

#4143among Topic in Germany#499in Fashion & Accessoires

The average Modest Fashion fan in Germany is 31.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Süleymaniye Mosque, Hijab Style, Islamic architecture, with strongest over-indexing on Süleymaniye Mosque (150.44× the country average).

Demographically, the Modest Fashion audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Individualism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Modest Fashion fan in Germany is more female, around 31.7 years old, with strong Individualism tendencies and a notable affinity for Süleymaniye Mosque.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Modest Fashion profile in Germany.

Audience size
622K
in Germany
Gender
74.9%♀
25.1% male
Age
31.7
average years
Country rank
#9811
Topic in Germany
Fig. 01

Search interest · 12-month trend

+369%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Modest Fashion fans

74.9% are female, 25.1% are male, average age 31.7.

Fig. 02

Gender split

74.9%
Female
25.1%
Male
Demographic split for Modest Fashion audience in Germany
MetricValue
Female74.9%
Male25.1%
Average age31.7
Estimated audience size621,633
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Modest Fashion audience in Germany
Age bracketShare%
16-1936%
20-2928%
30-3918%
40-4913%
50+6%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Modest Fashion audience comes from Germany.

Worldwide audience distribution share by country for Modest Fashion
CountryShare
Saudi Arabia12.1%
United States9.8%
Turkey5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Modest Fashion audience in Germany is strongest.

Fig. 05

Top regions by affinity

Modest Fashion fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~9K1.67×
02Hessen~60K1.37×
03Berlin~30K1.24×
04Hamburg~20K1.20×
05Nordrhein-Westfalen~100K1.10×
06Bayern~100K1.01×
07Saarland~8K0.99×
08Baden-Württemberg~80K0.95×
09Schleswig-Holstein~20K0.94×
10Rheinland-Pfalz~30K0.93×
11Mecklenburg-Vorpommern~10K0.91×
12Niedersachsen~50K0.89×
13Thüringen~10K0.89×
14Sachsen-Anhalt~10K0.88×
15Brandenburg~20K0.86×
16Sachsen~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Modest Fashion, Germany
0.79×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Modest Fashion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Modest Fashion audience
#·InterestCategoryAffinity×
01Süleymaniye MosqueTravel & Leisure150.44×
02Selimiye MosqueTravel & Leisure146.72×
03As-salamu alaykumPolitics & Society106.04×
04UlamaPolitics & Society81.26×
05Ramadan recipesFood & Beverages80.56×
06Islamic architectureHome & Garden76.99×
07Hijab StyleFashion & Accessoires70.59×
08Hijab fashion inspirationFashion & Accessoires59.56×
09ModestyPolitics & Society55.65×
10AbayaFashion & Accessoires44.51×
11Al-HajjPolitics & Society41.87×
12BurqiniFashion & Accessoires39.39×
13Somalia national football teamSports28.17×
14Ramadan (calendar month)Politics & Society24.42×
15HeadscarfFashion & Accessoires20.86×
16Muslim worldPolitics & Society18.89×
17ShawlFashion & Accessoires15.17×
18Sarah EngelsMovies & TV13.35×
19ScarfFashion & Accessoires12.94×
20HennaHome & Garden10.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Modest Fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Modest Fashion audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.46×
Design AffinityPREMIUM2.14×
IndulgenceJOY1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Modest Fashion audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.50×
TraditionCONSERVATISM0.56×
Need for SecurityCONSERVATISM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Modest Fashion have in Germany?

Modest Fashion has an estimated audience of 621,633 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Modest Fashion fans?

74.9% of Modest Fashion fans are female, 25.1% are male, with an average age of 31.7 years.

03

Which brands do Modest Fashion fans like most?

Modest Fashion fans show strongest brand affinity for Süleymaniye Mosque (150.44×), Hijab Style (70.59×), and Islamic architecture (76.99×) over the country average.

04

Where do Modest Fashion fans live in Germany?

Modest Fashion fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Modest Fashion fans also like?

Beyond Modest Fashion itself, the audience over-indexes on Hijab Style (70.59×), Islamic architecture (76.99×), Selimiye Mosque (146.72×), and Sarah Engels (13.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Modest Fashion audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Modest Fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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