Modest Fashion Audience in Germany
Modest Fashion has an estimated audience of 621,633 people in Germany. 74.9% are female, 25.1% are male, average age 31.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Süleymaniye Mosque, Hijab Style, Islamic architecture, Selimiye Mosque, Hijab fashion inspiration.
The average Modest Fashion fan in Germany is 31.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Süleymaniye Mosque, Hijab Style, Islamic architecture, with strongest over-indexing on Süleymaniye Mosque (150.44× the country average). Demographically, the Modest Fashion audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Modest Fashion fans
| Metric | Value |
|---|---|
| Female | 74.9% |
| Male | 25.1% |
| Average age | 31.7 |
| Estimated audience size | 621,633 |
Audience persona
The typical Modest Fashion fan in Germany is more female, around 31.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Süleymaniye Mosque.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 173,062 | 1.27× |
| Bayern | 102,555 | 1.03× |
| Baden-Württemberg | 94,110 | 1.11× |
| Hessen | 80,649 | 1.7× |
| Niedersachsen | 59,716 | 0.99× |
| Berlin | 43,555 | 1.57× |
| Rheinland-Pfalz | 27,597 | 0.89× |
| Hamburg | 23,495 | 1.67× |
| Schleswig-Holstein | 22,127 | 0.99× |
| Sachsen | 12,773 | 0.42× |
| Thüringen | 8,215 | 0.52× |
| Sachsen-Anhalt | 7,978 | 0.5× |
| Brandenburg | 7,964 | 0.41× |
| Mecklenburg-Vorpommern | 7,557 | 0.64× |
| Bremen | 7,372 | 1.39× |
| Saarland | 6,976 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Süleymaniye Mosque | 150.44× | Travel & Leisure |
| Hijab Style | 70.59× | Fashion & Accessoires |
| Islamic architecture | 76.99× | Home & Garden |
| Selimiye Mosque | 146.72× | Travel & Leisure |
| Hijab fashion inspiration | 59.56× | Fashion & Accessoires |
| As-salamu alaykum | 106.04× | Politics & Society |
| Abaya | 44.51× | Fashion & Accessoires |
| Ulama | 81.26× | Politics & Society |
| Somalia national football team | 28.17× | Sports |
| Sarah Engels | 13.35× | Movies & TV |
| Modesty | 55.65× | Politics & Society |
| Ramadan (calendar month) | 24.42× | Politics & Society |
| Shawl | 15.17× | Fashion & Accessoires |
| Al-Hajj | 41.87× | Politics & Society |
| Burqini | 39.39× | Fashion & Accessoires |
| Headscarf | 20.86× | Fashion & Accessoires |
| Ramadan recipes | 80.56× | Food & Beverages |
| Scarf | 12.94× | Fashion & Accessoires |
| Muslim world | 18.89× | Politics & Society |
| Henna | 10.95× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.82 |
| Design Affinity | PREMIUM | 1.77 |
| Individualism | JOY | 1.73 |
| Creativity | OPEN | 1.68 |
| DIY Mentality | THRILL | 1.35 |
| Sustainability | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Saudi Arabia | 12.1% |
| United States | 9.8% |
| Turkey | 5.4% |
See Modest Fashion audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Modest Fashion have in Germany?
Modest Fashion has an estimated audience of 621,633 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Modest Fashion fans?
74.9% of Modest Fashion fans are female, 25.1% are male, with an average age of 31.7 years.
Which brands do Modest Fashion fans like most?
Modest Fashion fans show strongest brand affinity for Süleymaniye Mosque (150.44×), Hijab Style (70.59×), and Islamic architecture (76.99×) over the country average.
Where do Modest Fashion fans live in Germany?
Modest Fashion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 173,062), Bayern (reach 102,555), and Baden-Württemberg (reach 94,110). These three regions account for the largest share of the active audience.
What other brands do Modest Fashion fans also like?
Beyond Modest Fashion itself, the audience over-indexes on Hijab Style (70.59×), Islamic architecture (76.99×), Selimiye Mosque (146.72×), and Hijab fashion inspiration (59.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Modest Fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.