Muslim world Audience in Germany
Muslim world has an estimated audience of 845,720 people in Germany. 56.3% are female, 43.7% are male, average age 33.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Islamic banking, Western Union, Blic, Jutarnji list, D&R.
The average Muslim world fan in Germany is 33.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Islamic banking, Western Union, Blic, with strongest over-indexing on Islamic banking (59.75× the country average). Demographically, the Muslim world audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Muslim world fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 33.0 |
| Estimated audience size | 845,720 |
Audience persona
The typical Muslim world fan in Germany is more female, around 33.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Islamic banking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,460 | 0.49× |
| Bayern | 51,517 | 0.38× |
| Baden-Württemberg | 41,270 | 0.36× |
| Thüringen | 32,664 | 1.52× |
| Sachsen-Anhalt | 32,227 | 1.47× |
| Rheinland-Pfalz | 30,350 | 0.72× |
| Brandenburg | 30,243 | 1.15× |
| Mecklenburg-Vorpommern | 28,344 | 1.76× |
| Bremen | 28,279 | 3.91× |
| Niedersachsen | 27,809 | 0.34× |
| Sachsen | 26,409 | 0.64× |
| Hessen | 22,829 | 0.35× |
| Berlin | 18,606 | 0.49× |
| Hamburg | 17,920 | 0.94× |
| Schleswig-Holstein | 14,854 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Islamic banking | 59.75× | Business & Career |
| Western Union | 12.37× | Business & Career |
| Blic | 22.04× | News |
| Jutarnji list | 17.42× | News |
| D&R | 20× | Technology & Electronics |
| Real property | 8.84× | Home & Garden |
| Hijab | 18.75× | Politics & Society |
| Islamic architecture | 34.79× | Home & Garden |
| God in Islam | 15.65× | Politics & Society |
| Language education | 8.4× | Business & Career |
| Al-Aqsa Mosque | 47.06× | Travel & Leisure |
| Star TV (Turkey) | 11.55× | Movies & TV |
| Discounts and allowances | 4.65× | Shopping |
| Wattpad | 9.43× | Internet & Social Media |
| Fanatik | 8.23× | News |
| Modest Fashion | 15.05× | Fashion & Accessoires |
| Trabzonspor | 7.09× | Sports |
| Chennai | 20× | Travel & Leisure |
| Netto Marken-Discount | 2.79× | Shopping |
| Beşiktaş J.K. | 5.73× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.8 |
| Design Affinity | PREMIUM | 1.34 |
| Sports Activity | POWER | 1.2 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Indulgence | JOY | 1.18 |
| Pet Ownership | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 13.5% |
| Malaysia | 8.0% |
| Saudi Arabia | 5.1% |
See Muslim world audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Muslim world have in Germany?
Muslim world has an estimated audience of 845,720 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Muslim world fans?
56.3% of Muslim world fans are female, 43.7% are male, with an average age of 33.0 years.
Which brands do Muslim world fans like most?
Muslim world fans show strongest brand affinity for Islamic banking (59.75×), Western Union (12.37×), and Blic (22.04×) over the country average.
Where do Muslim world fans live in Germany?
Muslim world fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,460), Bayern (reach 51,517), and Baden-Württemberg (reach 41,270). These three regions account for the largest share of the active audience.
What other brands do Muslim world fans also like?
Beyond Muslim world itself, the audience over-indexes on Western Union (12.37×), Blic (22.04×), Jutarnji list (17.42×), and D&R (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Muslim world. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.