Rascasse Audience Intelligence

Muslim world Audience in Germany

A data profile of the people who buy, follow and care about Muslim world in Germany — modelled from more than twelve digital signal sources. Muslim world has an estimated audience of 845,720 people in Germany.

#3487among Topic in Germany#343in Politics & Society

The average Muslim world fan in Germany is 33.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Islamic banking, Hijab, Jutarnji list, with strongest over-indexing on Islamic banking (62.17× the country average).

Demographically, the Muslim world audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Muslim world fan in Germany is more female, around 33.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Islamic banking.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Muslim world profile in Germany.

Audience size
846K
in Germany
Gender
56.3%♀
43.7% male
Age
33.0
average years
Country rank
#7520
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Muslim world fans

56.3% are female, 43.7% are male, average age 33.0.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Muslim world audience in Germany
MetricValue
Female56.3%
Male43.7%
Average age33.0
Estimated audience size845,720
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Muslim world audience in Germany
Age bracketShare%
16-1932%
20-2926%
30-3919%
40-4914%
50+8%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Muslim world audience comes from Germany.

Worldwide audience distribution share by country for Muslim world
CountryShare
Indonesia13.5%
Malaysia8.0%
Saudi Arabia5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Muslim world audience in Germany is strongest.

Fig. 05

Top regions by affinity

Muslim world fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.54×
02Mecklenburg-Vorpommern~20K1.14×
03Sachsen-Anhalt~20K1.09×
04Thüringen~20K1.09×
05Brandenburg~30K1.02×
06Hamburg~20K0.99×
07Rheinland-Pfalz~40K0.95×
08Schleswig-Holstein~30K0.95×
09Sachsen~40K0.94×
10Berlin~30K0.91×
11Niedersachsen~70K0.88×
12Hessen~60K0.88×
13Baden-Württemberg~100K0.85×
14Bayern~100K0.82×
15Nordrhein-Westfalen~100K0.78×
Fig. 06

Affinity by region

Affinity by region — Muslim world, Germany
0.78×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Muslim world audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Muslim world audience
#·InterestCategoryAffinity×
01Islamic bankingBusiness & Career62.17×
02Islamic architectureHome & Garden44.21×
03Al-Aqsa MosqueTravel & Leisure39.27×
04HijabPolitics & Society34.13×
05Muslim holidaysPolitics & Society25.65×
06Jutarnji listNews20.00×
07D&RTechnology & Electronics20.00×
08ChennaiTravel & Leisure20.00×
09Modest FashionFashion & Accessoires18.89×
10BlicNews18.07×
11Ramadan (calendar month)Politics & Society16.30×
12God in IslamPolitics & Society15.85×
13WattpadInternet & Social Media11.66×
14Real (hypermarket)Shopping8.31×
15SözcüNews8.27×
16Turkish AirlinesTravel & Leisure7.95×
17BodrumTravel & Leisure7.38×
18Discounts and allowancesShopping6.13×
19KitchenwareHome & Garden5.76×
20Shopping mallsShopping3.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Muslim world audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Muslim world audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.33×
Quality AwarenessPREMIUM1.85×
IndividualismJOY1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Muslim world audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
PatriotismCONSERVATISM0.81×
ExtroversionTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Muslim world have in Germany?

Muslim world has an estimated audience of 845,720 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Muslim world fans?

56.3% of Muslim world fans are female, 43.7% are male, with an average age of 33.0 years.

03

Which brands do Muslim world fans like most?

Muslim world fans show strongest brand affinity for Islamic banking (62.17×), Hijab (34.13×), and Jutarnji list (20×) over the country average.

04

Where do Muslim world fans live in Germany?

Muslim world fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Muslim world fans also like?

Beyond Muslim world itself, the audience over-indexes on Hijab (34.13×), Jutarnji list (20×), Blic (18.07×), and Islamic architecture (44.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Muslim world audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Muslim world. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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