Chennai Audience in Germany
Chennai has an estimated audience of 346,564 people in Germany. 47.2% are female, 52.8% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Philippine Stock Exchange, University of South Africa, Tunisair, States and union territories of India, Tamil cinema.
The average Chennai fan in Germany is 35.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Philippine Stock Exchange, University of South Africa, Tunisair, with strongest over-indexing on Philippine Stock Exchange (116.34× the country average). Demographically, the Chennai audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Chennai fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 35.5 |
| Estimated audience size | 346,564 |
Audience persona
The typical Chennai fan in Germany is balanced, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for Philippine Stock Exchange.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,312 | 1.02× |
| Bayern | 73,271 | 1.32× |
| Baden-Württemberg | 64,993 | 1.37× |
| Hessen | 49,102 | 1.86× |
| Niedersachsen | 27,204 | 0.81× |
| Berlin | 22,469 | 1.45× |
| Rheinland-Pfalz | 16,068 | 0.93× |
| Sachsen | 13,310 | 0.78× |
| Hamburg | 13,223 | 1.69× |
| Schleswig-Holstein | 9,862 | 0.79× |
| Brandenburg | 5,924 | 0.55× |
| Thüringen | 5,366 | 0.61× |
| Sachsen-Anhalt | 3,992 | 0.44× |
| Bremen | 3,645 | 1.23× |
| Mecklenburg-Vorpommern | 3,096 | 0.47× |
| Saarland | 2,906 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Philippine Stock Exchange | 116.34× | Business & Career |
| University of South Africa | 278.79× | Business & Career |
| Tunisair | 154.67× | Travel & Leisure |
| States and union territories of India | 88.79× | Travel & Leisure |
| Tamil cinema | 67.16× | Movies & TV |
| Actor Vijay | 139.28× | Movies & TV |
| STAR Sports | 83.36× | Movies & TV |
| South Delhi | 293.13× | Travel & Leisure |
| Aishwarya Rai Bachchan | 68.99× | Fashion & Accessoires |
| Chennai Super Kings | 65.84× | Sports |
| Indian Premier League | 22.31× | Sports |
| Priyanka Chopra | 47.33× | Movies & TV |
| Freeware | 10.56× | Technology & Electronics |
| Tapping | 64× | Music & Radio |
| Telangana | 116.95× | Travel & Leisure |
| Telugu language | 80.63× | Politics & Society |
| Indian Premier League | 35.88× | Sports |
| Isabelle Huppert | 57.12× | Movies & TV |
| Pakistan Standard Time | 120.83× | |
| Kolkata Knight Riders | 48.69× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.16 |
| Early Adopter Mentality | POWER | 1.61 |
| Spirituality | BALANCE | 1.6 |
| Quality Awareness | PREMIUM | 1.45 |
| Social Media Usage | JOY | 1.39 |
| Sports Activity | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 53.3% |
| United States | 8.7% |
| United Arab Emirates | 3.7% |
See Chennai audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Chennai have in Germany?
Chennai has an estimated audience of 346,564 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chennai fans?
47.2% of Chennai fans are female, 52.8% are male, with an average age of 35.5 years.
Which brands do Chennai fans like most?
Chennai fans show strongest brand affinity for Philippine Stock Exchange (116.34×), University of South Africa (278.79×), and Tunisair (154.67×) over the country average.
Where do Chennai fans live in Germany?
Chennai fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,312), Bayern (reach 73,271), and Baden-Württemberg (reach 64,993). These three regions account for the largest share of the active audience.
What other brands do Chennai fans also like?
Beyond Chennai itself, the audience over-indexes on University of South Africa (278.79×), Tunisair (154.67×), States and union territories of India (88.79×), and Tamil cinema (67.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chennai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.