Rascasse Audience Intelligence

Chennai Audience in Germany

A data profile of the people who buy, follow and care about Chennai in Germany — modelled from more than twelve digital signal sources. Chennai has an estimated audience of 346,564 people in Germany.

#303among City in Germany#1440among POI in Germany#1247in Travel & Leisure

The average Chennai fan in Germany is 35.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Philippine Stock Exchange, Actor Vijay, University of South Africa, with strongest over-indexing on Philippine Stock Exchange (116.34× the country average).

Demographically, the Chennai audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chennai fan in Germany is balanced, around 35.5 years old, with strong Individualism tendencies and a notable affinity for Philippine Stock Exchange.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chennai profile in Germany.

Audience size
347K
in Germany
Gender
47.2%♀
52.8% male
Age
35.5
average years
Country rank
#15634
POI in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chennai fans

47.2% are female, 52.8% are male, average age 35.5.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Chennai audience in Germany
MetricValue
Female47.2%
Male52.8%
Average age35.5
Estimated audience size346,564
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Chennai audience in Germany
Age bracketShare%
16-1927%
20-2924%
30-3919%
40-4917%
50+13%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Chennai audience comes from Germany.

Worldwide audience distribution share by country for Chennai
CountryShare
India53.3%
United States8.7%
United Arab Emirates3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chennai audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chennai fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.79×
02Hamburg~10K1.59×
03Berlin~20K1.38×
04Baden-Württemberg~60K1.36×
05Bayern~70K1.28×
06Bremen~4K1.19×
07Nordrhein-Westfalen~80K1.01×
08Rheinland-Pfalz~20K0.94×
09Schleswig-Holstein~10K0.81×
10Saarland~3K0.81×
11Niedersachsen~30K0.80×
12Sachsen~10K0.80×
13Thüringen~6K0.71×
14Brandenburg~7K0.64×
15Mecklenburg-Vorpommern~4K0.64×
16Sachsen-Anhalt~6K0.62×
Fig. 06

Affinity by region

Affinity by region — Chennai, Germany
0.62×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chennai audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chennai audience
#·InterestCategoryAffinity×
01South DelhiTravel & Leisure293.13×
02University of South AfricaBusiness & Career278.79×
03TunisairTravel & Leisure154.67×
04Actor VijayMovies & TV139.28×
05Pakistan Standard TimeTopic120.83×
06TelanganaTravel & Leisure116.95×
07Philippine Stock ExchangeBusiness & Career116.34×
08Saudi Professional LeagueSports104.44×
09States and union territories of IndiaTravel & Leisure88.79×
10Telugu languagePolitics & Society80.63×
11Aishwarya Rai BachchanFashion & Accessoires68.99×
12Tamil cinemaMovies & TV67.16×
13Chennai Super KingsSports65.84×
14TappingMusic & Radio64.00×
15Isabelle HuppertMovies & TV57.12×
16Kolkata Knight RidersSports48.69×
17Priyanka ChopraMovies & TV47.33×
18Indian Premier LeagueSports35.88×
19Fantasy moviesMovies & TV11.63×
20FreewareTechnology & Electronics10.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chennai audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chennai audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.20×
MindfulnessBALANCE1.85×
Need for SecurityCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chennai audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.86×
Pet OwnershipJOY0.95×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chennai have in Germany?

Chennai has an estimated audience of 346,564 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chennai fans?

47.2% of Chennai fans are female, 52.8% are male, with an average age of 35.5 years.

03

Which brands do Chennai fans like most?

Chennai fans show strongest brand affinity for Philippine Stock Exchange (116.34×), Actor Vijay (139.28×), and University of South Africa (278.79×) over the country average.

04

Where do Chennai fans live in Germany?

Chennai fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Chennai fans also like?

Beyond Chennai itself, the audience over-indexes on Actor Vijay (139.28×), University of South Africa (278.79×), Tunisair (154.67×), and States and union territories of India (88.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Chennai audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chennai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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