Kolkata Knight Riders Audience in Germany
Kolkata Knight Riders has an estimated audience of 334,720 people in Germany. 43.0% are female, 57.0% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Indian Premier League, Chennai Super Kings, Cricket World Cup, Toni Garrn, Cricket.
The average Kolkata Knight Riders fan in Germany is 34.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Indian Premier League, Chennai Super Kings, Cricket World Cup, with strongest over-indexing on Indian Premier League (21.78× the country average). Demographically, the Kolkata Knight Riders audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team
Demographics of Kolkata Knight Riders fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 34.8 |
| Estimated audience size | 334,720 |
Audience persona
The typical Kolkata Knight Riders fan in Germany is more male, around 34.8 years old, with strong Career Orientation tendencies and a notable affinity for Indian Premier League.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 96,518 | 1.32× |
| Bayern | 68,063 | 1.27× |
| Hessen | 57,413 | 2.25× |
| Baden-Württemberg | 44,804 | 0.98× |
| Berlin | 27,069 | 1.81× |
| Niedersachsen | 24,441 | 0.75× |
| Rheinland-Pfalz | 15,466 | 0.92× |
| Hamburg | 11,811 | 1.56× |
| Schleswig-Holstein | 11,261 | 0.94× |
| Brandenburg | 6,921 | 0.67× |
| Sachsen | 5,489 | 0.33× |
| Thüringen | 4,580 | 0.54× |
| Sachsen-Anhalt | 4,448 | 0.51× |
| Bremen | 3,289 | 1.15× |
| Mecklenburg-Vorpommern | 2,882 | 0.45× |
| Saarland | 2,275 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indian Premier League | 21.78× | Sports |
| Chennai Super Kings | 37.09× | Sports |
| Cricket World Cup | 31.19× | Sports |
| Toni Garrn | 34.41× | Fashion & Accessoires |
| Cricket | 12.37× | Sports |
| Fantasy cricket | 36.17× | Sports |
| Royal Challengers Bangalore | 28.29× | Sports |
| Ludo (board game) | 40.03× | Games |
| Indian Premier League | 16.89× | Sports |
| Rajasthan Royals | 27.59× | Sports |
| Virat Kohli | 34.37× | Sports |
| West Germany | 7.99× | Travel & Leisure |
| Options strategies | 27.44× | Business & Career |
| Designer | 4.33× | Home & Garden |
| Poker | 7.46× | Games |
| Fantasy sport | 21.15× | Sports |
| BSE SENSEX | 24.59× | Business & Career |
| Religion | 3.46× | Business & Career |
| STAR Sports | 20.2× | Movies & TV |
| Flipkart | 13.08× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.54 |
| Risk Appetite | THRILL | 2 |
| Urban Lifestyle | OPEN | 1.65 |
| Early Adopter Mentality | POWER | 1.65 |
| Spirituality | BALANCE | 1.43 |
| Travelling | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 58.3% |
| United States | 5.2% |
| Japan | 4.7% |
See Kolkata Knight Riders audiences in other countries
More Sports audiences in Germany
- Borussia Dortmund (41,191,516)
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- SV Werder Bremen (15,059,119)
- Eintracht Frankfurt (13,696,906)
- Real Madrid C.F. (13,413,363)
Frequently asked questions
How many fans does Kolkata Knight Riders have in Germany?
Kolkata Knight Riders has an estimated audience of 334,720 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kolkata Knight Riders fans?
43.0% of Kolkata Knight Riders fans are female, 57.0% are male, with an average age of 34.8 years.
Which brands do Kolkata Knight Riders fans like most?
Kolkata Knight Riders fans show strongest brand affinity for Indian Premier League (21.78×), Chennai Super Kings (37.09×), and Cricket World Cup (31.19×) over the country average.
Where do Kolkata Knight Riders fans live in Germany?
Kolkata Knight Riders fans in Germany are most concentrated in Nordrhein-Westfalen (reach 96,518), Bayern (reach 68,063), and Hessen (reach 57,413). These three regions account for the largest share of the active audience.
What other brands do Kolkata Knight Riders fans also like?
Beyond Kolkata Knight Riders itself, the audience over-indexes on Chennai Super Kings (37.09×), Cricket World Cup (31.19×), Toni Garrn (34.41×), and Cricket (12.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kolkata Knight Riders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.