Flipkart Audience in Germany
A data profile of the people who buy, follow and care about Flipkart in Germany — modelled from more than twelve digital signal sources. Flipkart has an estimated audience of 679,318 people in Germany.
The average Flipkart fan in Germany is 35.4 years old, more female, and lives primarily in Hessen.
The audience is concentrated in Hessen, Bayern, Nordrhein-Westfalen.
Top brand affinities include Indian Premier League, Shah Rukh Khan, Sari, with strongest over-indexing on Indian Premier League (21.07× the country average).
Demographically, the Flipkart audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Luxury Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Flipkart fan in Germany is more female, around 35.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Indian Premier League.
At a glance
The key figures that characterise the Flipkart profile in Germany.
Search interest · 12-month trend
Audience demographics of Flipkart
56.3% are female, 43.7% are male, average age 35.4.
Gender split
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 35.4 |
| Estimated audience size | 679,318 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Flipkart audience comes from Germany.
| Country | Share |
|---|---|
| India | 55.6% |
| United States | 8.3% |
| United Arab Emirates | 3.5% |
Geography
Where the Flipkart audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~200K | 3.24× | |
| 02 | Berlin | ~60K | 1.85× | |
| 03 | Bayern | ~100K | 1.16× | |
| 04 | Baden-Württemberg | ~100K | 1.05× | |
| 05 | Bremen | ~6K | 1.03× | |
| 06 | Sachsen-Anhalt | ~20K | 0.98× | |
| 07 | Hamburg | ~10K | 0.92× | |
| 08 | Thüringen | ~20K | 0.91× | |
| 09 | Brandenburg | ~20K | 0.78× | |
| 10 | Sachsen | ~30K | 0.77× | |
| 11 | Rheinland-Pfalz | ~20K | 0.74× | |
| 12 | Nordrhein-Westfalen | ~100K | 0.73× | |
| 13 | Saarland | ~5K | 0.60× | |
| 14 | Mecklenburg-Vorpommern | ~7K | 0.58× | |
| 15 | Niedersachsen | ~30K | 0.54× | |
| 16 | Schleswig-Holstein | ~10K | 0.51× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Flipkart audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deepika Padukone | Movies & TV | 26.57× | ||
| 02 | Alia Bhatt | Movies & TV | 24.13× | ||
| 03 | Shah Rukh Khan | Movies & TV | 23.96× | ||
| 04 | Tanishq | Fashion & Accessoires | 22.14× | ||
| 05 | Amitabh Bachchan | Movies & TV | 21.65× | ||
| 06 | Hrithik Roshan | Movies & TV | 21.59× | ||
| 07 | Aishwarya Rai Bachchan | Fashion & Accessoires | 21.43× | ||
| 08 | Indian Premier League | Sports | 21.07× | ||
| 09 | Chennai Super Kings | Sports | 18.70× | ||
| 10 | Rajasthan Royals | Sports | 18.41× | ||
| 11 | Kolkata Knight Riders | Sports | 18.30× | ||
| 12 | Cricket World Cup | Sports | 18.14× | ||
| 13 | Shalwar kameez | Fashion & Accessoires | 16.40× | ||
| 14 | Sari | Fashion & Accessoires | 14.68× | ||
| 15 | Sari-sari store | Shopping | 13.96× | ||
| 16 | Priyanka Chopra | Movies & TV | 13.45× | ||
| 17 | Cricket | Sports | 12.48× | ||
| 18 | Word games | Games | 7.88× | ||
| 19 | Luxury Lifestyle | Shopping | 6.45× | ||
| 20 | Drums | Music & Radio | 4.52× |
Personality of the Flipkart audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.84× | |
| Career Orientation | POWER | 1.24× | |
| Early Adopter Mentality | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.48× | |
| Spirituality | BALANCE | 0.49× | |
| Community Orientation | OPEN | 0.55× |
Frequently asked questions
How many fans does Flipkart have in Germany?
Flipkart has an estimated audience of 679,318 people in Germany, concentrated in Hessen and Bayern.
What is the gender split and age of Flipkart fans?
56.3% of Flipkart fans are female, 43.7% are male, with an average age of 35.4 years.
Which brands do Flipkart fans like most?
Flipkart fans show strongest brand affinity for Indian Premier League (21.07×), Shah Rukh Khan (23.96×), and Sari (14.68×) over the country average.
Where do Flipkart fans live in Germany?
Flipkart fans in Germany are most concentrated in Hessen (reach ~200K), Bayern (reach ~100K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Flipkart fans also like?
Beyond Flipkart itself, the audience over-indexes on Shah Rukh Khan (23.96×), Sari (14.68×), Cricket (12.48×), and Shalwar kameez (16.4×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Flipkart audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flipkart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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