Flipkart Audience in Germany
Flipkart has an estimated audience of 666,903 people in Germany. 56.3% are female, 43.7% are male, average age 35.4. Top regions: Hessen, Bayern, Nordrhein-Westfalen. Top brand affinities: Indian Premier League, Shah Rukh Khan, Indian Premier League, Sari, Cricket.
The average Flipkart fan in Germany is 35.4 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Bayern, Nordrhein-Westfalen. Top brand affinities include Indian Premier League, Shah Rukh Khan, Indian Premier League, with strongest over-indexing on Indian Premier League (15.31× the country average). Demographically, the Flipkart audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Marketplace
Demographics of Flipkart fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 35.4 |
| Estimated audience size | 666,903 |
Audience persona
The typical Flipkart fan in Germany is more female, around 35.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Indian Premier League.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 181,170 | 3.56× |
| Bayern | 125,050 | 1.17× |
| Nordrhein-Westfalen | 103,544 | 0.71× |
| Baden-Württemberg | 98,043 | 1.08× |
| Berlin | 59,298 | 1.99× |
| Niedersachsen | 32,966 | 0.51× |
| Sachsen | 25,855 | 0.79× |
| Rheinland-Pfalz | 23,669 | 0.71× |
| Sachsen-Anhalt | 15,165 | 0.88× |
| Brandenburg | 14,198 | 0.69× |
| Thüringen | 14,097 | 0.83× |
| Hamburg | 13,752 | 0.91× |
| Schleswig-Holstein | 10,528 | 0.44× |
| Mecklenburg-Vorpommern | 5,322 | 0.42× |
| Bremen | 5,077 | 0.89× |
| Saarland | 3,532 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indian Premier League | 15.31× | Sports |
| Shah Rukh Khan | 23.96× | Movies & TV |
| Indian Premier League | 21.07× | Sports |
| Sari | 14.68× | Fashion & Accessoires |
| Cricket | 12.48× | Sports |
| Shalwar kameez | 16.4× | Fashion & Accessoires |
| Aishwarya Rai Bachchan | 21.43× | Fashion & Accessoires |
| Cricket World Cup | 18.14× | Sports |
| Deepika Padukone | 26.57× | Movies & TV |
| Luxury Lifestyle | 6.45× | Shopping |
| Sari-sari store | 13.96× | Shopping |
| Chennai Super Kings | 18.7× | Sports |
| Kolkata Knight Riders | 18.3× | Sports |
| Priyanka Chopra | 13.45× | Movies & TV |
| Word games | 7.88× | Games |
| Hrithik Roshan | 21.59× | Movies & TV |
| Rajasthan Royals | 18.41× | Sports |
| Drums | 4.52× | Music & Radio |
| Amitabh Bachchan | 21.65× | Movies & TV |
| Tanishq | 22.14× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.25 |
| Luxury Orientation | PREMIUM | 1.48 |
| Design Affinity | PREMIUM | 1.4 |
| Risk Appetite | THRILL | 1.38 |
| Career Orientation | POWER | 1.29 |
| LGBTQ+ Identity | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 56.0% |
| United States | 8.0% |
| United Arab Emirates | 3.3% |
See Flipkart audiences in other countries
More Marketplace audiences in Germany
- Taobao (565,808)
- Craigslist (540,305)
- AbeBooks (411,745)
- Marktplaats.nl (379,336)
- LetGo (306,815)
Frequently asked questions
How many fans does Flipkart have in Germany?
Flipkart has an estimated audience of 666,903 people in Germany, concentrated in Hessen and Bayern.
What is the gender split and age of Flipkart fans?
56.3% of Flipkart fans are female, 43.7% are male, with an average age of 35.4 years.
Which brands do Flipkart fans like most?
Flipkart fans show strongest brand affinity for Indian Premier League (15.31×), Shah Rukh Khan (23.96×), and Indian Premier League (21.07×) over the country average.
Where do Flipkart fans live in Germany?
Flipkart fans in Germany are most concentrated in Hessen (reach 181,170), Bayern (reach 125,050), and Nordrhein-Westfalen (reach 103,544). These three regions account for the largest share of the active audience.
What other brands do Flipkart fans also like?
Beyond Flipkart itself, the audience over-indexes on Shah Rukh Khan (23.96×), Indian Premier League (21.07×), Sari (14.68×), and Cricket (12.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flipkart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.