LetGo Audience in Germany
LetGo has an estimated audience of 306,814 people in Germany. 49.0% are female, 51.0% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Stradivarius, Israel, KLIX (AM), Home Delivery, Loincloth.
The average LetGo fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Stradivarius, Israel, KLIX (AM), with strongest over-indexing on Stradivarius (1.58× the country average). Demographically, the LetGo audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Marketplace
Demographics of LetGo fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 39.8 |
| Estimated audience size | 306,814 |
Audience persona
The typical LetGo fan in Germany is balanced, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,490 | 1.14× |
| Bayern | 53,873 | 1.09× |
| Hessen | 40,760 | 1.74× |
| Baden-Württemberg | 29,225 | 0.7× |
| Niedersachsen | 27,768 | 0.93× |
| Berlin | 17,418 | 1.27× |
| Rheinland-Pfalz | 13,875 | 0.9× |
| Sachsen | 13,529 | 0.9× |
| Schleswig-Holstein | 10,031 | 0.91× |
| Hamburg | 8,878 | 1.28× |
| Brandenburg | 8,441 | 0.89× |
| Thüringen | 6,201 | 0.79× |
| Sachsen-Anhalt | 6,187 | 0.78× |
| Mecklenburg-Vorpommern | 4,585 | 0.78× |
| Saarland | 3,448 | 0.92× |
| Bremen | 2,562 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.58× | Shopping |
| Israel | 1.51× | Travel & Leisure |
| KLIX (AM) | 1.51× | Music & Radio |
| Home Delivery | 1.58× | Food & Beverages |
| Loincloth | 1.58× | Fashion & Accessoires |
| Corfu (regional unit) | 1.58× | Travel & Leisure |
| Metamorphoses | 1.58× | Literature |
| Mülheim | 1.58× | Travel & Leisure |
| Women's empowerment | 1.58× | Politics & Society |
| Zagreb | 1.57× | Travel & Leisure |
| Building insulation | 1.58× | Home & Garden |
| Keeper (password manager) | 1.58× | Technology & Electronics |
| Volvo V60 | 1.58× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 1.58× | Music & Radio |
| Apostrophe | 1.58× | Literature |
| Eden Lake | 1.52× | Movies & TV |
| Phil Campbell (musician) | 1.58× | Music & Radio |
| The Nice Guys | 1.58× | Movies & TV |
| Humans (TV series) | 1.51× | Movies & TV |
| Gender-neutral language | 1.58× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.25 |
| Need for Security | CONSERVATISM | 1.12 |
| Patriotism | CONSERVATISM | 1.1 |
| Price Sensitivity | PREMIUM | 1.08 |
| Family Orientation | CONSERVATISM | 1.07 |
| Early Adopter Mentality | POWER | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Brazil | 3.9% |
| Japan | 2.4% |
See LetGo audiences in other countries
More Marketplace audiences in Germany
- Flipkart (666,904)
- Taobao (565,808)
- Craigslist (540,305)
- AbeBooks (411,745)
- Marktplaats.nl (379,336)
Frequently asked questions
How many fans does LetGo have in Germany?
LetGo has an estimated audience of 306,814 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of LetGo fans?
49.0% of LetGo fans are female, 51.0% are male, with an average age of 39.8 years.
Which brands do LetGo fans like most?
LetGo fans show strongest brand affinity for Stradivarius (1.58×), Israel (1.51×), and KLIX (AM) (1.51×) over the country average.
Where do LetGo fans live in Germany?
LetGo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,490), Bayern (reach 53,873), and Hessen (reach 40,760). These three regions account for the largest share of the active audience.
What other brands do LetGo fans also like?
Beyond LetGo itself, the audience over-indexes on Israel (1.51×), KLIX (AM) (1.51×), Home Delivery (1.58×), and Loincloth (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LetGo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.