Rascasse Audience Intelligence

LetGo Audience in United States

A data profile of the people who buy, follow and care about LetGo in United States — modelled from more than twelve digital signal sources. LetGo has an estimated audience of 2,349,674 people in United States.

#8among Marketplace in United States#372among Website / Newspaper / Magazine in United States#231in Shopping

The average LetGo fan in United States is 32.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include EBay, T-Mobile, Used car, with strongest over-indexing on EBay (3.78× the country average).

Demographically, the LetGo audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Price Sensitivity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LetGo fan in United States is balanced, around 32.2 years old, with strong Price Sensitivity tendencies and a notable affinity for EBay.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Marketplace

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LetGo profile in United States.

Audience size
2.3M
in United States
Gender
46.8%♀
53.2% male
Age
32.2
average years
Country rank
#12511
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of LetGo

46.8% are female, 53.2% are male, average age 32.2.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for LetGo audience in United States
MetricValue
Female46.8%
Male53.2%
Average age32.2
Estimated audience size2,349,674
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the LetGo audience in United States
Age bracketShare%
16-1942%
20-2918%
30-3916%
40-4916%
50+9%
Fig. 04

Worldwide distribution

13.1%

of the worldwide LetGo audience comes from United States.

Worldwide audience distribution share by country for LetGo
CountryShare
United States13.1%
Brazil3.5%
Japan2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LetGo audience in United States is strongest.

Fig. 05

Top regions by affinity

LetGo fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.39×
02Florida~200K1.38×
03New Mexico~20K1.32×
04Georgia~90K1.30×
05Nevada~30K1.24×
06New York~200K1.23×
07New Jersey~70K1.22×
08South Carolina~40K1.20×
09Texas~200K1.19×
10Louisiana~30K1.15×
11Pennsylvania~90K1.13×
12Virginia~60K1.13×
13North Carolina~80K1.12×
14Maryland~50K1.12×
15Arizona~50K1.11×
16Colorado~40K1.10×
17Delaware~7K1.10×
18Illinois~90K1.09×
19Ohio~80K1.06×
20Connecticut~30K1.06×
21Tennessee~50K1.05×
22Mississippi~20K1.04×
23Rhode Island~8K1.04×
24Oklahoma~30K1.01×
25Indiana~40K1.00×
26Alabama~30K1.00×
27Arkansas~20K0.99×
28Washington, District of Columbia~7K0.99×
29Washington~50K0.98×
30Oregon~30K0.98×
31Massachusetts~40K0.96×
32Missouri~40K0.96×
33Michigan~60K0.95×
34West Virginia~10K0.95×
35New Hampshire~9K0.95×
36Kentucky~30K0.92×
37Kansas~20K0.91×
38Hawaii~9K0.86×
39Idaho~10K0.85×
40Nebraska~10K0.85×
41Wisconsin~30K0.83×
42Minnesota~30K0.83×
43Iowa~20K0.82×
44Utah~20K0.81×
45Maine~7K0.81×
46Alaska~4K0.79×
47South Dakota~4K0.77×
48Vermont~3K0.76×
49North Dakota~4K0.75×
50Montana~5K0.74×
Fig. 06

Affinity by region

Affinity by region — LetGo, United States
0.74×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LetGo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LetGo audience
#·InterestCategoryAffinity×
01EBayShopping3.78×
02AliExpressShopping2.19×
03Credit (finance)Business & Career1.97×
04Internet service providerTechnology & Electronics1.94×
05Mineral waterFood & Beverages1.92×
06Used carCars & Mobility1.88×
07Employment agencyBusiness & Career1.82×
08T-MobileTechnology & Electronics1.80×
09Debit cardBusiness & Career1.76×
10Privacy policyTechnology & Electronics1.73×
11Microwave ovenHome & Garden1.68×
12Air pollutionHealth1.68×
13Children's clothingFashion & Accessoires1.67×
14FanaticsFashion & Accessoires1.63×
15Bank accountBusiness & Career1.62×
16ShakiraMusic & Radio1.59×
17Hair ironBeauty & Wellness1.56×
18Salma HayekMovies & TV1.55×
19Discount storesShopping1.53×
20Amazon MusicMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LetGo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LetGo audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.41×
Career OrientationPOWER1.34×
Need for SecurityCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LetGo audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.78×
Luxury OrientationPREMIUM0.78×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does LetGo have in United States?

LetGo has an estimated audience of 2,349,674 people in United States, concentrated in California and Texas.

02

What is the gender split and age of LetGo fans?

46.8% of LetGo fans are female, 53.2% are male, with an average age of 32.2 years.

03

Which brands do LetGo fans like most?

LetGo fans show strongest brand affinity for EBay (3.78×), T-Mobile (1.8×), and Used car (1.88×) over the country average.

04

Where do LetGo fans live in United States?

LetGo fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do LetGo fans also like?

Beyond LetGo itself, the audience over-indexes on T-Mobile (1.8×), Used car (1.88×), Credit (finance) (1.97×), and Discount stores (1.53×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See LetGo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LetGo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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