LetGo Audience in United States

LetGo logo

LetGo has an estimated audience of 2,345,379 people in United States. 46.8% are female, 53.2% are male, average age 32.2. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Lebanese cuisine, Overtone, Thom Browne, Ohio State Buckeyes women's basketball.

The average LetGo fan in United States is 32.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Lebanese cuisine, Overtone, with strongest over-indexing on Combat sport (1.52× the country average). Demographically, the LetGo audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Marketplace

Demographics of LetGo fans

Demographic split for LetGo audience in United States
MetricValue
Female46.8%
Male53.2%
Average age32.2
Estimated audience size2,345,379

Audience persona

The typical LetGo fan in United States is balanced, around 32.2 years old, with strong Need for Security tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for LetGo in United States
RegionReachAffinity
California380,6171.48×
Texas253,7451.26×
Florida229,7471.45×
New York173,1991.32×
Georgia96,7711.34×
Pennsylvania92,5911.17×
Illinois89,5411.15×
North Carolina81,1381.15×
Ohio79,3661.1×
New Jersey75,8021.27×
Virginia66,9521.17×
Michigan59,6850.97×
Arizona55,1721.15×
Tennessee49,6031.05×
Washington48,0351.02×
Massachusetts45,7700.99×
Maryland45,6071.13×
South Carolina43,2731.23×
Indiana42,4280.99×
Colorado42,4071.15×
Louisiana34,5761.14×
Missouri34,4770.91×
Alabama31,4920.96×
Nevada29,1741.29×
Wisconsin28,7390.81×
Minnesota28,2990.84×
Oregon26,9701×
Kentucky26,3930.9×
Oklahoma25,5800.98×
Connecticut25,1091.07×
Mississippi18,7010.97×
Arkansas18,6250.96×
Kansas16,7310.91×
Utah15,9470.76×
New Mexico15,3241.3×
Iowa15,3090.79×
West Virginia9,5830.88×
Nebraska9,5020.81×
Idaho9,3400.79×
New Hampshire8,5830.93×
Hawaii8,3660.83×
Rhode Island7,5891.02×
Delaware7,0091.08×
Washington, District of Columbia6,9520.99×
Maine6,3600.76×
Montana4,3610.67×
South Dakota3,4940.64×
Alaska3,1090.62×
North Dakota3,0550.63×
Vermont2,7830.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LetGo audience
BrandAffinityCategory
Combat sport1.52×Sports
Lebanese cuisine1.96×Food & Beverages
Overtone1.85×Beauty & Wellness
Thom Browne1.62×Fashion & Accessoires
Ohio State Buckeyes women's basketball1.91×Sports
JB1.58×Music & Radio
Drinking Buddies1.76×Movies & TV
Ipiales2.24×Travel & Leisure
Itatí, Corrientes1.7×
Jebel Ali Free Zone1.57×Business & Career
Real Unión1.52×Sports
Alba Iulia1.53×Travel & Leisure
Italo dance1.8×Music & Radio
Aleksey Igudesman1.89×Music & Radio
On Horsemanship1.64×Literature
Asian Man Records2.75×Music & Radio
IWin Online1.92×Games
Iwan Fals1.51×Music & Radio
JT Bioscoop2.59×
International Pharmaceutical Students' Federation1.54×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LetGo audience
TraitClusterScore
Need for SecurityCONSERVATISM0.96
Price SensitivityPREMIUM0.92
IndulgenceJOY0.88
Urban LifestyleOPEN0.84
Social Media UsageJOY0.81
SpiritualityBALANCE0.8

Worldwide distribution

Worldwide audience distribution share by country for LetGo
CountryShare
United States14.3%
Brazil3.9%
Japan2.4%

See LetGo audiences in other countries

More Marketplace audiences in United States

Frequently asked questions

How many fans does LetGo have in United States?

LetGo has an estimated audience of 2,345,379 people in United States, concentrated in California and Texas.

What is the gender split and age of LetGo fans?

46.8% of LetGo fans are female, 53.2% are male, with an average age of 32.2 years.

Which brands do LetGo fans like most?

LetGo fans show strongest brand affinity for Combat sport (1.52×), Lebanese cuisine (1.96×), and Overtone (1.85×) over the country average.

Where do LetGo fans live in United States?

LetGo fans in United States are most concentrated in California (reach 380,617), Texas (reach 253,745), and Florida (reach 229,747). These three regions account for the largest share of the active audience.

What other brands do LetGo fans also like?

Beyond LetGo itself, the audience over-indexes on Lebanese cuisine (1.96×), Overtone (1.85×), Thom Browne (1.62×), and Ohio State Buckeyes women's basketball (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LetGo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.