AliExpress Audience in United States

AliExpress logo

AliExpress has an estimated audience of 12,847,758 people in United States. 56.5% are female, 43.5% are male, average age 36.3. Top regions: California, Florida, Texas. Top brand affinities: Taobao, Drop shipping, Princess Polly, Deal of the day, Hong Kong.

The average AliExpress fan in United States is 36.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Taobao, Drop shipping, Princess Polly, with strongest over-indexing on Taobao (14.97× the country average). Demographically, the AliExpress audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Fashion

Demographics of AliExpress fans

Demographic split for AliExpress audience in United States
MetricValue
Female56.5%
Male43.5%
Average age36.3
Estimated audience size12,847,758

Audience persona

The typical AliExpress fan in United States is more female, around 36.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Taobao.

Top regions in United States

Top regions ranked by reach for AliExpress in United States
RegionReachAffinity
California2,022,9091.43×
Florida1,287,9861.48×
Texas1,280,5951.16×
New York1,107,5691.54×
Georgia520,8521.32×
Illinois472,3861.1×
New Jersey433,2351.33×
Pennsylvania418,9100.97×
North Carolina414,2821.07×
Ohio367,0030.93×
Michigan353,1701.05×
Virginia340,1581.09×
Washington303,2401.18×
Tennessee269,5151.05×
Maryland264,1021.2×
Massachusetts254,1621×
Arizona253,7790.97×
Indiana216,8840.92×
Louisiana213,9071.29×
Alabama208,6921.16×
South Carolina208,4861.08×
Missouri203,0670.98×
Colorado171,1990.85×
Minnesota163,4740.89×
Kentucky162,7601.01×
Wisconsin160,1720.83×
Oregon149,3211.01×
Mississippi145,4821.37×
Nevada138,9291.12×
Oklahoma135,0130.95×
Connecticut128,7461×
Utah123,3761.07×
Arkansas112,8791.07×
Kansas86,1420.85×
Iowa83,6020.79×
Hawaii67,0771.21×
Idaho57,7950.9×
West Virginia55,5670.93×
New Mexico52,5800.82×
Nebraska47,8220.74×
Washington, District of Columbia40,5901.05×
New Hampshire38,5560.76×
Maine34,3140.75×
Rhode Island33,6110.82×
Delaware30,6550.86×
Montana23,2370.65×
Alaska21,2730.77×
South Dakota20,4240.69×
North Dakota18,5830.7×
Vermont14,3930.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AliExpress audience
BrandAffinityCategory
Taobao14.97×Shopping
Drop shipping5.15×Shopping
Princess Polly4.48×Fashion & Accessoires
Deal of the day2.19×Shopping
Hong Kong3.39×Travel & Leisure
Poshmark2.02×Shopping
Burlington1.63×Fashion & Accessoires
Coach2.2×Fashion & Accessoires
Bad Bunny1.67×Music & Radio
Lazada5.48×Fashion & Accessoires
Taiwan2.61×Travel & Leisure
Credit Karma1.56×Business & Career
Mercari2.31×Shopping
Consumer1.73×Business & Career
Aritzia1.85×Fashion & Accessoires
Very (online retailer)3.95×
Business-to-business3.07×Business & Career
Supply chain management5.11×Business & Career
Quinceañera (telenovela)1.68×Movies & TV
Telenovela1.91×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AliExpress audience
TraitClusterScore
Price SensitivityPREMIUM1.67
ExtroversionTHRILL1.54
Family OrientationCONSERVATISM1.1
Design AffinityPREMIUM1.04
LGBTQ+ IdentityOPEN1.02
Social Media UsageJOY1.02

Worldwide distribution

Worldwide audience distribution share by country for AliExpress
CountryShare
Italy7.6%
Brazil7.6%
United States7.3%

See AliExpress audiences in other countries

More Fashion audiences in United States

Frequently asked questions

How many fans does AliExpress have in United States?

AliExpress has an estimated audience of 12,847,758 people in United States, concentrated in California and Florida.

What is the gender split and age of AliExpress fans?

56.5% of AliExpress fans are female, 43.5% are male, with an average age of 36.3 years.

Which brands do AliExpress fans like most?

AliExpress fans show strongest brand affinity for Taobao (14.97×), Drop shipping (5.15×), and Princess Polly (4.48×) over the country average.

Where do AliExpress fans live in United States?

AliExpress fans in United States are most concentrated in California (reach 2,022,909), Florida (reach 1,287,986), and Texas (reach 1,280,595). These three regions account for the largest share of the active audience.

What other brands do AliExpress fans also like?

Beyond AliExpress itself, the audience over-indexes on Drop shipping (5.15×), Princess Polly (4.48×), Deal of the day (2.19×), and Hong Kong (3.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AliExpress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.