Craigslist Audience in United States

Craigslist logo

Craigslist has an estimated audience of 54,881,051 people in United States. 47.8% are female, 52.2% are male, average age 42.6. Top regions: California, Florida, Texas. Top brand affinities: medium, Yahoo!奇摩名人娛樂, Female entrepreneur, Home Design, Architecture & Design.

The average Craigslist fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include medium, Yahoo!奇摩名人娛樂, Female entrepreneur, with strongest over-indexing on medium (10.58× the country average). Demographically, the Craigslist audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Marketplace

Demographics of Craigslist fans

Demographic split for Craigslist audience in United States
MetricValue
Female47.8%
Male52.2%
Average age42.6
Estimated audience size54,881,051

Audience persona

The typical Craigslist fan in United States is balanced, around 42.6 years old, with strong Career Orientation tendencies and a notable affinity for medium.

Top regions in United States

Top regions ranked by reach for Craigslist in United States
RegionReachAffinity
California11,586,1891.92×
Florida3,595,6160.97×
Texas3,516,0460.75×
New York3,204,3801.04×
Washington1,948,1841.77×
Arizona1,873,1961.67×
Pennsylvania1,519,7580.82×
North Carolina1,504,7010.91×
Oregon1,406,9342.24×
Illinois1,357,2070.74×
Michigan1,353,1480.94×
Ohio1,287,2960.76×
Colorado1,241,7271.44×
Virginia1,192,6280.89×
Massachusetts1,190,2081.1×
Minnesota1,184,0571.51×
Georgia1,103,0710.65×
New Jersey1,089,2190.78×
Wisconsin951,8621.15×
Missouri888,7421×
Tennessee832,0090.76×
Maryland699,2610.74×
Indiana645,1340.64×
South Carolina629,1910.76×
Nevada591,1981.11×
New Mexico515,5731.87×
Alabama495,4360.65×
Kentucky485,6970.71×
Connecticut470,2680.85×
Oklahoma468,6710.77×
Iowa425,4860.94×
Hawaii400,7521.7×
Idaho398,9651.45×
Louisiana368,8590.52×
Arkansas344,0200.76×
Kansas330,8770.77×
New Hampshire277,2731.28×
Montana262,6171.72×
Mississippi237,4740.53×
Maine216,3931.1×
Nebraska200,5680.73×
Alaska181,6101.55×
Rhode Island166,9490.96×
Utah164,7390.34×
Vermont129,3331.34×
West Virginia118,3220.46×
Washington, District of Columbia102,5330.62×
South Dakota95,4460.75×
Delaware72,9750.48×
North Dakota57,4480.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Craigslist audience
BrandAffinityCategory
medium10.58×Internet & Social Media
Yahoo!奇摩名人娛樂1.77×Internet & Social Media
Female entrepreneur3.13×Business & Career
Home Design1.93×Home & Garden
Architecture & Design2.16×Business & Career
Home Interior Design2.09×Home & Garden
The Verge3.73×Technology & Electronics
Engadget3.67×Technology & Electronics
Kundalini yoga3.57×Health
Programming language1.92×Technology & Electronics
Credit Karma1.86×Business & Career
Healthy food2.29×Health
Healthy habits1.57×Health
YouTube Music1.57×Internet & Social Media
Gizmodo3.9×Technology & Electronics
Brené Brown5.41×Business & Career
Curly Hair1.67×Beauty & Wellness
CNET3.12×Technology & Electronics
Home decorating ideas1.72×Home & Garden
Creative real estate investing2.3×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Craigslist audience
TraitClusterScore
Career OrientationPOWER1.46
IndulgenceJOY1.26
ExtroversionTHRILL1.21
Urban LifestyleOPEN1.2
Need for SecurityCONSERVATISM1.19
Family OrientationCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Craigslist
CountryShare
United States85.8%
Canada4.1%
China1.4%

See Craigslist audiences in other countries

More Marketplace audiences in United States

Frequently asked questions

How many fans does Craigslist have in United States?

Craigslist has an estimated audience of 54,881,051 people in United States, concentrated in California and Florida.

What is the gender split and age of Craigslist fans?

47.8% of Craigslist fans are female, 52.2% are male, with an average age of 42.6 years.

Which brands do Craigslist fans like most?

Craigslist fans show strongest brand affinity for medium (10.58×), Yahoo!奇摩名人娛樂 (1.77×), and Female entrepreneur (3.13×) over the country average.

Where do Craigslist fans live in United States?

Craigslist fans in United States are most concentrated in California (reach 11,586,189), Florida (reach 3,595,616), and Texas (reach 3,516,046). These three regions account for the largest share of the active audience.

What other brands do Craigslist fans also like?

Beyond Craigslist itself, the audience over-indexes on Yahoo!奇摩名人娛樂 (1.77×), Female entrepreneur (3.13×), Home Design (1.93×), and Architecture & Design (2.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Craigslist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.