Rascasse Audience Intelligence

Craigslist Audience in United States

A data profile of the people who buy, follow and care about Craigslist in United States — modelled from more than twelve digital signal sources. Craigslist has an estimated audience of 4,864,268 people in United States.

#3among Marketplace in United States#183among Website / Newspaper / Magazine in United States#165in Shopping

The average Craigslist fan in United States is 42.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include medium, Female entrepreneur, Home Design, with strongest over-indexing on medium (10.58× the country average).

Demographically, the Craigslist audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Craigslist fan in United States is balanced, around 42.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for medium.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Marketplace

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Craigslist profile in United States.

Audience size
4.9M
in United States
Gender
47.8%♀
52.2% male
Age
42.6
average years
Country rank
#6878
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Craigslist

47.8% are female, 52.2% are male, average age 42.6.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Craigslist audience in United States
MetricValue
Female47.8%
Male52.2%
Average age42.6
Estimated audience size4,864,268
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Craigslist audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3918%
40-4921%
50+30%
Fig. 04

Worldwide distribution

36.8%

of the worldwide Craigslist audience comes from United States.

Worldwide audience distribution share by country for Craigslist
CountryShare
United States36.8%
Canada20.0%
China7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Craigslist audience in United States is strongest.

Fig. 05

Top regions by affinity

Craigslist fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~1.5M2.22×
02New Mexico~500K1.93×
03California~11M1.83×
04Montana~300K1.81×
05Hawaii~400K1.73×
06Washington~2M1.71×
07Alaska~200K1.68×
08Arizona~2M1.65×
09Idaho~400K1.48×
10Minnesota~1M1.47×
11Colorado~1M1.42×
12Vermont~100K1.42×
13New Hampshire~300K1.32×
14Wisconsin~900K1.14×
15Maine~200K1.13×
16Nevada~600K1.10×
17Massachusetts~1M1.07×
18New York~3M0.99×
19Missouri~900K0.99×
20Rhode Island~200K0.99×
21Florida~3.5M0.95×
22Iowa~400K0.95×
23Michigan~1.5M0.92×
24North Carolina~1.5M0.87×
25Virginia~1M0.86×
26Connecticut~500K0.85×
27Pennsylvania~1.5M0.80×
28South Dakota~100K0.80×
29Tennessee~900K0.77×
30Arkansas~300K0.77×
31Oklahoma~500K0.76×
32Kansas~300K0.76×
33New Jersey~1M0.75×
34South Carolina~600K0.75×
35Nebraska~200K0.75×
36Ohio~1M0.74×
37Maryland~700K0.74×
38Illinois~1.5M0.71×
39Texas~3.5M0.70×
40Kentucky~500K0.70×
41Alabama~500K0.65×
42Washington, District of Columbia~100K0.64×
43Georgia~1M0.63×
44Indiana~600K0.62×
45Mississippi~200K0.55×
46North Dakota~60K0.55×
47Louisiana~400K0.53×
48Delaware~80K0.50×
49West Virginia~100K0.49×
50Utah~200K0.34×
Fig. 06

Affinity by region

Affinity by region — Craigslist, United States
0.34×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Craigslist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Craigslist audience
#·InterestCategoryAffinity×
01mediumInternet & Social Media10.58×
02Brené BrownBusiness & Career5.41×
03GizmodoTechnology & Electronics3.90×
04The VergeTechnology & Electronics3.73×
05EngadgetTechnology & Electronics3.67×
06Kundalini yogaHealth3.57×
07Female entrepreneurBusiness & Career3.13×
08CNETTechnology & Electronics3.12×
09Creative real estate investingBusiness & Career2.30×
10Healthy foodHealth2.29×
11Architecture & DesignBusiness & Career2.16×
12Home Interior DesignHome & Garden2.09×
13Home DesignHome & Garden1.93×
14Programming languageTechnology & Electronics1.92×
15H.O.M.E.Home & Garden1.88×
16Credit KarmaBusiness & Career1.86×
17Home decorating ideasHome & Garden1.72×
18Curly HairBeauty & Wellness1.67×
19Healthy habitsHealth1.57×
20YouTube MusicInternet & Social Media1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Craigslist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Craigslist audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.43×
MindfulnessBALANCE1.33×
Career OrientationPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Craigslist audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
CreativityOPEN0.83×
Community OrientationOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Craigslist have in United States?

Craigslist has an estimated audience of 4,864,268 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Craigslist fans?

47.8% of Craigslist fans are female, 52.2% are male, with an average age of 42.6 years.

03

Which brands do Craigslist fans like most?

Craigslist fans show strongest brand affinity for medium (10.58×), Female entrepreneur (3.13×), and Home Design (1.93×) over the country average.

04

Where do Craigslist fans live in United States?

Craigslist fans in United States are most concentrated in California (reach ~11M), Florida (reach ~3.5M), and Texas (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Craigslist fans also like?

Beyond Craigslist itself, the audience over-indexes on Female entrepreneur (3.13×), Home Design (1.93×), Architecture & Design (2.16×), and H.O.M.E. (1.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Marketplace audiences in United States

See Craigslist audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Craigslist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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