Rascasse Audience Intelligence

Brené Brown Audience in United States

A data profile of the people who buy, follow and care about Brené Brown in United States — modelled from more than twelve digital signal sources. Brené Brown has an estimated audience of 2,569,261 people in United States.

#3among Scientists in United States#1939among Person in United States#927in Business & Career

The average Brené Brown fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Arts and music, Food, Healthy habits, with strongest over-indexing on Arts and music (1.53× the country average).

Demographically, the Brené Brown audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Career Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brené Brown fan in United States is more female, around 37.3 years old, with strong Career Orientation tendencies and a notable affinity for Arts and music.

Category: Business & Career · Type: Person · Subtype: Scientists

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brené Brown profile in United States.

Audience size
2.6M
in United States
Gender
70.8%♀
29.2% male
Age
37.3
average years
Country rank
#11670
Person in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brené Brown fans

70.8% are female, 29.2% are male, average age 37.3.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for Brené Brown audience in United States
MetricValue
Female70.8%
Male29.2%
Average age37.3
Estimated audience size2,569,261
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Brené Brown audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3921%
40-4920%
50+15%
Fig. 04

Worldwide distribution

49.4%

of the worldwide Brené Brown audience comes from United States.

Worldwide audience distribution share by country for Brené Brown
CountryShare
United States49.4%
United Kingdom7.3%
Canada6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brené Brown audience in United States is strongest.

Fig. 05

Top regions by affinity

Brené Brown fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.61×
02Washington, District of Columbia~10K1.61×
03Colorado~60K1.57×
04Oregon~40K1.50×
05Vermont~7K1.48×
06Washington~70K1.42×
07Minnesota~50K1.28×
08Montana~9K1.26×
09Idaho~20K1.25×
10Maine~10K1.24×
11Massachusetts~60K1.15×
12Alaska~6K1.08×
13Virginia~60K1.05×
14New Hampshire~10K1.05×
15Wisconsin~40K1.04×
16California~300K1.03×
17Maryland~40K1.02×
18Kansas~20K1.02×
19New York~100K1.01×
20Connecticut~30K1.01×
21North Carolina~80K0.99×
22Iowa~20K0.99×
23Nebraska~10K0.99×
24Texas~200K0.98×
25New Mexico~10K0.97×
26Illinois~80K0.96×
27Hawaii~10K0.95×
28Rhode Island~8K0.95×
29Arizona~50K0.93×
30South Dakota~5K0.92×
31Pennsylvania~80K0.91×
32Missouri~40K0.91×
33Michigan~60K0.90×
34Tennessee~40K0.88×
35North Dakota~5K0.88×
36Ohio~70K0.87×
37Oklahoma~20K0.85×
38Delaware~6K0.84×
39Indiana~40K0.80×
40Georgia~60K0.79×
41Kentucky~30K0.79×
42Arkansas~20K0.79×
43New Jersey~50K0.78×
44South Carolina~30K0.78×
45Nevada~20K0.73×
46Louisiana~20K0.72×
47West Virginia~8K0.71×
48Alabama~20K0.70×
49Florida~100K0.67×
50Mississippi~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Brené Brown, United States
0.61×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brené Brown audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brené Brown audience
#·InterestCategoryAffinity×
01Self-helpHealth2.90×
02Healthy habitsHealth2.69×
03Health And BeautyBeauty & Wellness2.46×
04MetaphysicsBusiness & Career2.34×
05Dog loversPets & Animals2.14×
06Walt Disney WorldTravel & Leisure2.09×
07Rugby leagueSports1.99×
08ChildhoodKids & Family1.95×
09Hobby LobbyHome & Garden1.80×
10College footballSports1.79×
11ActingBusiness & Career1.78×
12AdventureTravel & Leisure1.70×
13ParentKids & Family1.68×
14WildlifeTravel & Leisure1.68×
15EnergyHome & Garden1.61×
16Real estate brokerHome & Garden1.60×
17CelebrityMovies & TV1.54×
18Popular musicMusic & Radio1.54×
19Arts and musicArts & Culture1.53×
20FoodFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brené Brown audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brené Brown audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.51×
MindfulnessBALANCE1.37×
Healthy LifestyleBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brené Brown audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.79×
PatriotismCONSERVATISM0.88×
Need for SecurityCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brené Brown have in United States?

Brené Brown has an estimated audience of 2,569,261 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brené Brown fans?

70.8% of Brené Brown fans are female, 29.2% are male, with an average age of 37.3 years.

03

Which brands do Brené Brown fans like most?

Brené Brown fans show strongest brand affinity for Arts and music (1.53×), Food (1.5×), and Healthy habits (2.69×) over the country average.

04

Where do Brené Brown fans live in United States?

Brené Brown fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Brené Brown fans also like?

Beyond Brené Brown itself, the audience over-indexes on Food (1.5×), Healthy habits (2.69×), Celebrity (1.54×), and Self-help (2.9×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Brené Brown audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brené Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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