Rascasse Audience Intelligence

Brené Brown Audience in Germany

A data profile of the people who buy, follow and care about Brené Brown in Germany — modelled from more than twelve digital signal sources. Brené Brown has an estimated audience of 180,528 people in Germany.

#11among Scientists in Germany#5682among Person in Germany#1557in Business & Career

The average Brené Brown fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include David Allen (author), Daniel Craig, Science (journal), with strongest over-indexing on David Allen (author) (12.12× the country average).

Demographically, the Brené Brown audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brené Brown fan in Germany is more female, around 33.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for David Allen (author).

Category: Business & Career · Type: Person · Subtype: Scientists

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Brené Brown profile in Germany.

Audience size
181K
in Germany
Gender
67.5%♀
32.5% male
Age
33.1
average years
Country rank
#24140
Person in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brené Brown fans

67.5% are female, 32.5% are male, average age 33.1.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Brené Brown audience in Germany
MetricValue
Female67.5%
Male32.5%
Average age33.1
Estimated audience size180,528
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Brené Brown audience in Germany
Age bracketShare%
16-1934%
20-2925%
30-3918%
40-4915%
50+9%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Brené Brown audience comes from Germany.

Worldwide audience distribution share by country for Brené Brown
CountryShare
United States49.3%
United Kingdom7.3%
Canada6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brené Brown audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brené Brown fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K2.28×
02Hamburg~6K1.47×
03Bremen~2K1.19×
04Bayern~30K1.16×
05Hessen~20K1.15×
06Baden-Württemberg~30K1.03×
07Saarland~2K1.03×
08Mecklenburg-Vorpommern~3K0.91×
09Nordrhein-Westfalen~40K0.90×
10Schleswig-Holstein~6K0.90×
11Brandenburg~5K0.90×
12Sachsen-Anhalt~4K0.87×
13Thüringen~4K0.87×
14Rheinland-Pfalz~8K0.85×
15Sachsen~7K0.83×
16Niedersachsen~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Brené Brown, Germany
0.79×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brené Brown audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brené Brown audience
#·InterestCategoryAffinity×
01David Allen (author)Person12.12×
02Daniel CraigMovies & TV8.71×
03Science (journal)Business & Career6.80×
04Pierce BrosnanMovies & TV6.04×
05ImmoScout24Home & Garden2.23×
06Galatasaray S.K.Sports2.18×
07SpotifyInternet & Social Media1.80×
08UEFA Champions LeagueSports1.79×
09VeganismFood & Beverages1.79×
10GardenHome & Garden1.75×
11YTMusic & Radio1.60×
12ReadingLiterature1.58×
13EntertainmentMovies & TV1.56×
14MoviesMovies & TV1.55×
15FoodFood & Beverages1.54×
16GermanyTravel & Leisure1.53×
17Live eventsMusic & Radio1.53×
18Business and industryBusiness & Career1.51×
19Food and drinkFood & Beverages1.50×
20SportsSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brené Brown audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brené Brown audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.68×
Pet OwnershipJOY1.67×
MindfulnessBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brené Brown audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.92×
PatriotismCONSERVATISM0.92×
Convenience OrientationPREMIUM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brené Brown have in Germany?

Brené Brown has an estimated audience of 180,528 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Brené Brown fans?

67.5% of Brené Brown fans are female, 32.5% are male, with an average age of 33.1 years.

03

Which brands do Brené Brown fans like most?

Brené Brown fans show strongest brand affinity for David Allen (author) (12.12×), Daniel Craig (8.71×), and Science (journal) (6.8×) over the country average.

04

Where do Brené Brown fans live in Germany?

Brené Brown fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Brené Brown fans also like?

Beyond Brené Brown itself, the audience over-indexes on Daniel Craig (8.71×), Science (journal) (6.8×), Entertainment (1.56×), and Food and drink (1.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Scientists audiences in Germany

See Brené Brown audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brené Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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