Stephen Hawking Audience in Germany

Stephen Hawking logo

Stephen Hawking has an estimated audience of 1,245,502 people in Germany. 39.8% are female, 60.2% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Serenity (film), Jim Carrey, Jason Momoa, Ramune.

The average Stephen Hawking fan in Germany is 34.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Serenity (film), Jim Carrey, with strongest over-indexing on Rossmann (13.78× the country average). Demographically, the Stephen Hawking audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Business & Career · Type: Person · Subtype: Scientists

Demographics of Stephen Hawking fans

Demographic split for Stephen Hawking audience in Germany
MetricValue
Female39.8%
Male60.2%
Average age34.6
Estimated audience size1,245,502

Audience persona

The typical Stephen Hawking fan in Germany is more male, around 34.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rossmann.

Top regions in Germany

Top regions ranked by reach for Stephen Hawking in Germany
RegionReachAffinity
Nordrhein-Westfalen284,1731.04×
Bayern196,8880.98×
Baden-Württemberg171,8251.01×
Niedersachsen126,3781.04×
Hessen96,8191.02×
Sachsen65,5711.07×
Berlin65,4231.17×
Rheinland-Pfalz60,0470.96×
Brandenburg46,0051.19×
Schleswig-Holstein42,7080.95×
Thüringen32,4731.02×
Sachsen-Anhalt29,6730.92×
Hamburg26,2610.93×
Mecklenburg-Vorpommern20,8920.88×
Saarland14,2080.93×
Bremen9,1440.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stephen Hawking audience
BrandAffinityCategory
Rossmann13.78×Shopping
Serenity (film)53.2×Movies & TV
Jim Carrey15.3×Movies & TV
Jason Momoa11.68×Movies & TV
Ramune93.37×Food & Beverages
Gay Men's Chorus of Washington, D.C.68.21×Arts & Culture
Christopher Lloyd18.76×Movies & TV
Beauty tips11.42×Beauty & Wellness
Artistic inspiration6.32×Arts & Culture
Neil deGrasse Tyson45.35×Movies & TV
Albert Einstein10.89×Technology & Electronics
Patrick Stewart21.12×Movies & TV
George Takei38.41×Movies & TV
Gay Men's Chorus of Los Angeles77.62×Arts & Culture
Health And Beauty6.44×Beauty & Wellness
Checker Tobi7.93×Movies & TV
Wii Play69.19×Games
Space.com64.46×Internet & Social Media
Bill Nye60.6×Movies & TV
KiKa13.47×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stephen Hawking audience
TraitClusterScore
Early Adopter MentalityPOWER2.46
IndividualismJOY1.6
TraditionCONSERVATISM1.58
PatriotismCONSERVATISM1.58
Pet OwnershipJOY1.54
Urban LifestyleOPEN1.53

Worldwide distribution

Worldwide audience distribution share by country for Stephen Hawking
CountryShare
United States22.1%
India8.4%
Brazil7.4%

See Stephen Hawking audiences in other countries

More Scientists audiences in Germany

Frequently asked questions

How many fans does Stephen Hawking have in Germany?

Stephen Hawking has an estimated audience of 1,245,502 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Stephen Hawking fans?

39.8% of Stephen Hawking fans are female, 60.2% are male, with an average age of 34.6 years.

Which brands do Stephen Hawking fans like most?

Stephen Hawking fans show strongest brand affinity for Rossmann (13.78×), Serenity (film) (53.2×), and Jim Carrey (15.3×) over the country average.

Where do Stephen Hawking fans live in Germany?

Stephen Hawking fans in Germany are most concentrated in Nordrhein-Westfalen (reach 284,173), Bayern (reach 196,888), and Baden-Württemberg (reach 171,825). These three regions account for the largest share of the active audience.

What other brands do Stephen Hawking fans also like?

Beyond Stephen Hawking itself, the audience over-indexes on Serenity (film) (53.2×), Jim Carrey (15.3×), Jason Momoa (11.68×), and Ramune (93.37×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stephen Hawking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.