Stephen Hawking Audience in Germany

Stephen Hawking has an estimated audience of 1,245,502 people in Germany. 39.8% are female, 60.2% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Serenity (film), Jim Carrey, Jason Momoa, Ramune.
The average Stephen Hawking fan in Germany is 34.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Serenity (film), Jim Carrey, with strongest over-indexing on Rossmann (13.78× the country average). Demographically, the Stephen Hawking audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Person · Subtype: Scientists
Demographics of Stephen Hawking fans
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 34.6 |
| Estimated audience size | 1,245,502 |
Audience persona
The typical Stephen Hawking fan in Germany is more male, around 34.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 284,173 | 1.04× |
| Bayern | 196,888 | 0.98× |
| Baden-Württemberg | 171,825 | 1.01× |
| Niedersachsen | 126,378 | 1.04× |
| Hessen | 96,819 | 1.02× |
| Sachsen | 65,571 | 1.07× |
| Berlin | 65,423 | 1.17× |
| Rheinland-Pfalz | 60,047 | 0.96× |
| Brandenburg | 46,005 | 1.19× |
| Schleswig-Holstein | 42,708 | 0.95× |
| Thüringen | 32,473 | 1.02× |
| Sachsen-Anhalt | 29,673 | 0.92× |
| Hamburg | 26,261 | 0.93× |
| Mecklenburg-Vorpommern | 20,892 | 0.88× |
| Saarland | 14,208 | 0.93× |
| Bremen | 9,144 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 13.78× | Shopping |
| Serenity (film) | 53.2× | Movies & TV |
| Jim Carrey | 15.3× | Movies & TV |
| Jason Momoa | 11.68× | Movies & TV |
| Ramune | 93.37× | Food & Beverages |
| Gay Men's Chorus of Washington, D.C. | 68.21× | Arts & Culture |
| Christopher Lloyd | 18.76× | Movies & TV |
| Beauty tips | 11.42× | Beauty & Wellness |
| Artistic inspiration | 6.32× | Arts & Culture |
| Neil deGrasse Tyson | 45.35× | Movies & TV |
| Albert Einstein | 10.89× | Technology & Electronics |
| Patrick Stewart | 21.12× | Movies & TV |
| George Takei | 38.41× | Movies & TV |
| Gay Men's Chorus of Los Angeles | 77.62× | Arts & Culture |
| Health And Beauty | 6.44× | Beauty & Wellness |
| Checker Tobi | 7.93× | Movies & TV |
| Wii Play | 69.19× | Games |
| Space.com | 64.46× | Internet & Social Media |
| Bill Nye | 60.6× | Movies & TV |
| KiKa | 13.47× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.46 |
| Individualism | JOY | 1.6 |
| Tradition | CONSERVATISM | 1.58 |
| Patriotism | CONSERVATISM | 1.58 |
| Pet Ownership | JOY | 1.54 |
| Urban Lifestyle | OPEN | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| India | 8.4% |
| Brazil | 7.4% |
See Stephen Hawking audiences in other countries
More Scientists audiences in Germany
- Nikola Tesla (793,768)
- Marie Curie (722,349)
- Katharina Althaus (569,977)
- Isaac Newton (348,201)
- Paracelsus (255,452)
Frequently asked questions
How many fans does Stephen Hawking have in Germany?
Stephen Hawking has an estimated audience of 1,245,502 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stephen Hawking fans?
39.8% of Stephen Hawking fans are female, 60.2% are male, with an average age of 34.6 years.
Which brands do Stephen Hawking fans like most?
Stephen Hawking fans show strongest brand affinity for Rossmann (13.78×), Serenity (film) (53.2×), and Jim Carrey (15.3×) over the country average.
Where do Stephen Hawking fans live in Germany?
Stephen Hawking fans in Germany are most concentrated in Nordrhein-Westfalen (reach 284,173), Bayern (reach 196,888), and Baden-Württemberg (reach 171,825). These three regions account for the largest share of the active audience.
What other brands do Stephen Hawking fans also like?
Beyond Stephen Hawking itself, the audience over-indexes on Serenity (film) (53.2×), Jim Carrey (15.3×), Jason Momoa (11.68×), and Ramune (93.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stephen Hawking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.