Beauty tips Audience in Germany
A data profile of the people who buy, follow and care about Beauty tips in Germany — modelled from more than twelve digital signal sources. Beauty tips has an estimated audience of 1,820,347 people in Germany.
The average Beauty tips fan in Germany is 31.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bodysuit, Hair tutorials, Eye liner, with strongest over-indexing on Bodysuit (25.77× the country average).
Demographically, the Beauty tips audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Extroversion, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Beauty tips fan in Germany is more female, around 31.9 years old, with strong Extroversion tendencies and a notable affinity for Bodysuit.
At a glance
The key figures that characterise the Beauty tips profile in Germany.
Search interest · 12-month trend
Demographics of Beauty tips fans
80.8% are female, 19.2% are male, average age 31.9.
Gender split
| Metric | Value |
|---|---|
| Female | 80.8% |
| Male | 19.2% |
| Average age | 31.9 |
| Estimated audience size | 1,820,347 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 23% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 8% |
Worldwide distribution
of the worldwide Beauty tips audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 17.4% |
| United States | 13.9% |
| China | 7.3% |
Geography
Where the Beauty tips audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~20K | 1.37× | |
| 02 | Saarland | ~30K | 1.28× | |
| 03 | Mecklenburg-Vorpommern | ~40K | 1.08× | |
| 04 | Thüringen | ~50K | 1.05× | |
| 05 | Sachsen-Anhalt | ~50K | 1.04× | |
| 06 | Brandenburg | ~60K | 0.99× | |
| 07 | Schleswig-Holstein | ~60K | 0.96× | |
| 08 | Hamburg | ~40K | 0.96× | |
| 09 | Rheinland-Pfalz | ~80K | 0.93× | |
| 10 | Sachsen | ~80K | 0.92× | |
| 11 | Berlin | ~70K | 0.90× | |
| 12 | Niedersachsen | ~200K | 0.86× | |
| 13 | Hessen | ~100K | 0.86× | |
| 14 | Baden-Württemberg | ~200K | 0.82× | |
| 15 | Bayern | ~200K | 0.80× | |
| 16 | Nordrhein-Westfalen | ~300K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Beauty tips audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bodysuit | Fashion & Accessoires | 25.77× | ||
| 02 | Hair tutorials | Beauty & Wellness | 14.35× | ||
| 03 | Stephen Hawking | Business & Career | 11.42× | ||
| 04 | Cleanser | Beauty & Wellness | 11.23× | ||
| 05 | Apple Store | Shopping | 10.75× | ||
| 06 | Eye liner | Beauty & Wellness | 9.76× | ||
| 07 | Sunday Brunch | Kids & Family | 9.65× | ||
| 08 | Novak Djokovic | Sports | 9.52× | ||
| 09 | Lip gloss | Beauty & Wellness | 7.80× | ||
| 10 | Shellac | Beauty & Wellness | 7.06× | ||
| 11 | Nail salon | Beauty & Wellness | 6.69× | ||
| 12 | Eye shadow | Beauty & Wellness | 6.50× | ||
| 13 | High-intensity interval training | Sports | 6.24× | ||
| 14 | Eyelash extensions | Beauty & Wellness | 5.92× | ||
| 15 | Robert Redford | Movies & TV | 5.57× | ||
| 16 | Anti-aging cream | Beauty & Wellness | 5.46× | ||
| 17 | Millie Bobby Brown | Movies & TV | 5.06× | ||
| 18 | Permanent makeup | Beauty & Wellness | 4.97× | ||
| 19 | Rossmann | Shopping | 3.90× | ||
| 20 | Android (operating system) | Technology & Electronics | 3.35× |
Personality of the Beauty tips audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.51× | |
| Individualism | JOY | 2.00× | |
| Sustainability | BALANCE | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Patriotism | CONSERVATISM | 0.79× | |
| Early Adopter Mentality | POWER | 0.85× |
Frequently asked questions
How many fans does Beauty tips have in Germany?
Beauty tips has an estimated audience of 1,820,347 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beauty tips fans?
80.8% of Beauty tips fans are female, 19.2% are male, with an average age of 31.9 years.
Which brands do Beauty tips fans like most?
Beauty tips fans show strongest brand affinity for Bodysuit (25.77×), Hair tutorials (14.35×), and Eye liner (9.76×) over the country average.
Where do Beauty tips fans live in Germany?
Beauty tips fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Beauty tips fans also like?
Beyond Beauty tips itself, the audience over-indexes on Hair tutorials (14.35×), Eye liner (9.76×), Apple Store (10.75×), and Rossmann (3.9×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Beauty audiences in Germany
- Beauty (29,225,665)
- Rituals (8,452,552)
- Lip (3,233,446)
- Smile (3,191,980)
- Beauty & Fashion (2,749,201)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beauty tips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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