Beauty tips Audience in Germany
Beauty tips has an estimated audience of 1,820,347 people in Germany. 80.8% are female, 19.2% are male, average age 31.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Combat sport, Fantasy Earth: Zero, Racing, Bank account.
The average Beauty tips fan in Germany is 31.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Combat sport, Fantasy Earth: Zero, with strongest over-indexing on Gil Ofarim (4.67× the country average). Demographically, the Beauty tips audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Beauty
Demographics of Beauty tips fans
| Metric | Value |
|---|---|
| Female | 80.8% |
| Male | 19.2% |
| Average age | 31.9 |
| Estimated audience size | 1,820,347 |
Audience persona
The typical Beauty tips fan in Germany is more female, around 31.9 years old, with strong Individualism tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 172,605 | 0.43× |
| Bayern | 139,579 | 0.48× |
| Baden-Württemberg | 112,491 | 0.45× |
| Niedersachsen | 70,540 | 0.4× |
| Hessen | 69,283 | 0.5× |
| Thüringen | 60,001 | 1.29× |
| Sachsen-Anhalt | 58,272 | 1.24× |
| Rheinland-Pfalz | 55,750 | 0.61× |
| Saarland | 54,587 | 2.44× |
| Brandenburg | 54,009 | 0.96× |
| Schleswig-Holstein | 52,295 | 0.8× |
| Mecklenburg-Vorpommern | 49,787 | 1.43× |
| Bremen | 48,569 | 3.12× |
| Sachsen | 48,511 | 0.54× |
| Berlin | 43,943 | 0.54× |
| Hamburg | 31,420 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 4.67× | Music & Radio |
| Combat sport | 1.95× | Sports |
| Fantasy Earth: Zero | 7.31× | Games |
| Racing | 1.81× | Cars & Mobility |
| Bank account | 2.66× | Business & Career |
| Cachorro | 3.07× | Pets & Animals |
| Commercial mortgage | 1.76× | Business & Career |
| MS Mode | 5.94× | Fashion & Accessoires |
| Liberace | 4.81× | Music & Radio |
| Karaman | 6.62× | Sports |
| De Buyer | 8.32× | Home & Garden |
| Handmade Gifts | 1.55× | Kids & Family |
| Nurse education | 1.87× | Kids & Family |
| Mechanic | 1.57× | Cars & Mobility |
| Credibility | 10.15× | Business & Career |
| Brian "Head" Welch | 11.16× | Music & Radio |
| Joaquín Guzmán Loera | 4.41× | Politics & Society |
| Hawesko | 2.37× | Food & Beverages |
| Figure painting (hobby) | 2.55× | Arts & Culture |
| Icon (magazine) | 1.58× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.86 |
| Sustainability | BALANCE | 1.55 |
| Extroversion | THRILL | 1.51 |
| Luxury Orientation | PREMIUM | 1.38 |
| Mindfulness | BALANCE | 1.28 |
| DIY Mentality | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 17.4% |
| United States | 13.9% |
| China | 7.3% |
See Beauty tips audiences in other countries
More Beauty audiences in Germany
- Beauty (29,225,665)
- Rituals (8,692,158)
- Lip (3,233,446)
- Smile (3,191,980)
- Beauty & Fashion (2,749,201)
Frequently asked questions
How many fans does Beauty tips have in Germany?
Beauty tips has an estimated audience of 1,820,347 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beauty tips fans?
80.8% of Beauty tips fans are female, 19.2% are male, with an average age of 31.9 years.
Which brands do Beauty tips fans like most?
Beauty tips fans show strongest brand affinity for Gil Ofarim (4.67×), Combat sport (1.95×), and Fantasy Earth: Zero (7.31×) over the country average.
Where do Beauty tips fans live in Germany?
Beauty tips fans in Germany are most concentrated in Nordrhein-Westfalen (reach 172,605), Bayern (reach 139,579), and Baden-Württemberg (reach 112,491). These three regions account for the largest share of the active audience.
What other brands do Beauty tips fans also like?
Beyond Beauty tips itself, the audience over-indexes on Combat sport (1.95×), Fantasy Earth: Zero (7.31×), Racing (1.81×), and Bank account (2.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beauty tips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.