Apple Store Audience in Germany
Apple Store has an estimated audience of 2,029,825 people in Germany. 39.9% are female, 60.1% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Refurbed, Swappie, Bradley Cooper, Boulanger, Zac Efron.
The average Apple Store fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Refurbed, Swappie, Bradley Cooper, with strongest over-indexing on Refurbed (21.83× the country average). Demographically, the Apple Store audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Apple Store fans
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 37.0 |
| Estimated audience size | 2,029,825 |
Audience persona
The typical Apple Store fan in Germany is more male, around 37.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Refurbed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 524,967 | 1.18× |
| Bayern | 388,116 | 1.19× |
| Baden-Württemberg | 323,840 | 1.17× |
| Hessen | 198,348 | 1.28× |
| Niedersachsen | 173,495 | 0.88× |
| Berlin | 166,086 | 1.83× |
| Rheinland-Pfalz | 101,741 | 1× |
| Sachsen | 78,436 | 0.79× |
| Schleswig-Holstein | 63,728 | 0.87× |
| Brandenburg | 57,859 | 0.92× |
| Hamburg | 52,889 | 1.15× |
| Thüringen | 39,908 | 0.77× |
| Sachsen-Anhalt | 38,114 | 0.72× |
| Mecklenburg-Vorpommern | 25,467 | 0.66× |
| Saarland | 18,663 | 0.75× |
| Bremen | 14,409 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Refurbed | 21.83× | Technology & Electronics |
| Swappie | 31.77× | Technology & Electronics |
| Bradley Cooper | 18.19× | Movies & TV |
| Boulanger | 27.93× | Shopping |
| Zac Efron | 15.09× | Movies & TV |
| Ticketmaster | 9.18× | Travel & Leisure |
| Xiaomi | 7.56× | Technology & Electronics |
| 4.51× | Internet & Social Media | |
| Beauty tips | 10.75× | Beauty & Wellness |
| Mobile phone accessories | 13.68× | Technology & Electronics |
| Red Star Belgrade | 21.63× | Sports |
| Ryan Reynolds | 11.32× | Movies & TV |
| Serbia national football team | 13.83× | Sports |
| Bodrum | 7.8× | Travel & Leisure |
| Janina Uhse | 19.9× | Movies & TV |
| Apple | 3.3× | Technology & Electronics |
| Radio Television of Serbia | 24.97× | Music & Radio |
| Google Maps | 3.12× | Internet & Social Media |
| Sonja Gerhardt | 11.02× | Movies & TV |
| Mixa | 31.37× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.82 |
| Luxury Orientation | PREMIUM | 1.54 |
| DIY Mentality | THRILL | 1.4 |
| Pet Ownership | JOY | 1.37 |
| Sustainability | BALANCE | 1.36 |
| Sports Activity | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| Japan | 12.2% |
| China | 5.4% |
See Apple Store audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Apple Store have in Germany?
Apple Store has an estimated audience of 2,029,825 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Apple Store fans?
39.9% of Apple Store fans are female, 60.1% are male, with an average age of 37.0 years.
Which brands do Apple Store fans like most?
Apple Store fans show strongest brand affinity for Refurbed (21.83×), Swappie (31.77×), and Bradley Cooper (18.19×) over the country average.
Where do Apple Store fans live in Germany?
Apple Store fans in Germany are most concentrated in Nordrhein-Westfalen (reach 524,967), Bayern (reach 388,116), and Baden-Württemberg (reach 323,840). These three regions account for the largest share of the active audience.
What other brands do Apple Store fans also like?
Beyond Apple Store itself, the audience over-indexes on Swappie (31.77×), Bradley Cooper (18.19×), Boulanger (27.93×), and Zac Efron (15.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Apple Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.