Rascasse Audience Intelligence

Boulanger Target Market in Germany

A data profile of the people who buy, follow and care about Boulanger in Germany — modelled from more than twelve digital signal sources. Boulanger has an estimated audience of 563,046 people in Germany.

#1397among Brand in Germany#298in Shopping

The average Boulanger fan in Germany is 38.8 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Reddit, De Telegraaf, FIFA Club World Cup, with strongest over-indexing on Reddit (18.26× the country average).

Demographically, the Boulanger audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Social Media Usage, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Boulanger fan in Germany is more female, around 38.8 years old, with strong Social Media Usage tendencies and a notable affinity for Reddit.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boulanger profile in Germany.

Audience size
563K
in Germany
Gender
80.0%♀
20.0% male
Age
38.8
average years
Country rank
#10659
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Boulanger

80.0% are female, 20.0% are male, average age 38.8.

Fig. 02

Gender split

80.0%
Female
20.0%
Male
Demographic split for Boulanger audience in Germany
MetricValue
Female80.0%
Male20.0%
Average age38.8
Estimated audience size563,046
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Boulanger audience in Germany
Age bracketShare%
16-1912%
20-2922%
30-3928%
40-4931%
50+6%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Boulanger audience comes from Germany.

Worldwide audience distribution share by country for Boulanger
CountryShare
France55.0%
Belgium5.3%
United States3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boulanger audience in Germany is strongest.

Fig. 05

Top regions by affinity

Boulanger customers by region in Germany
#RegionReachAffinity×
01Saarland~20K2.87×
02Baden-Württemberg~200K2.09×
03Rheinland-Pfalz~40K1.57×
04Hessen~60K1.40×
05Berlin~30K1.26×
06Bayern~90K1.05×
07Nordrhein-Westfalen~100K1.00×
08Hamburg~10K0.85×
09Bremen~3K0.73×
10Niedersachsen~30K0.59×
11Schleswig-Holstein~10K0.53×
12Sachsen~10K0.52×
13Brandenburg~9K0.51×
14Thüringen~7K0.50×
15Sachsen-Anhalt~6K0.39×
16Mecklenburg-Vorpommern~4K0.37×
Fig. 06

Affinity by region

Affinity by region — Boulanger, Germany
0.37×1.00×2.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boulanger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boulanger audience
#·InterestCategoryAffinity×
01De TelegraafNews92.95×
02Hair clipperBeauty & Wellness78.66×
03Loreal PARISBeauty & Wellness72.35×
04Zadig & VoltaireFashion & Accessoires55.38×
05AftershaveBeauty & Wellness54.43×
06FIFA Club World CupSports44.44×
07AllSaintsShopping42.11×
08SuitsupplyFashion & Accessoires38.06×
09Hair removalBeauty & Wellness20.30×
10Face powderBeauty & Wellness19.58×
11Foundation (cosmetics)Beauty & Wellness19.00×
12RedditInternet & Social Media18.26×
13BB creamBeauty & Wellness16.13×
14Facial hairBeauty & Wellness14.47×
15LeedsTravel & Leisure14.08×
16Eyelash extensionsBeauty & Wellness11.83×
17Lena Meyer-LandrutMusic & Radio11.44×
18LandscapingHome & Garden10.98×
19PrimarkShopping7.52×
20FIFA World CupSports3.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boulanger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boulanger audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY3.09×
Design AffinityPREMIUM2.53×
ExtroversionTHRILL2.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boulanger audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.61×
SpiritualityBALANCE0.64×
PatriotismCONSERVATISM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Boulanger's target market in Germany?

Boulanger's target market in Germany covers an estimated 563,046 people, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Boulanger customers?

80.0% of the Boulanger audience are female, 20.0% are male, with an average age of 38.8 years.

03

Which brands do Boulanger fans like most?

Boulanger fans show strongest brand affinity for Reddit (18.26×), De Telegraaf (92.95×), and FIFA Club World Cup (44.44×) over the country average.

04

Where do Boulanger fans live in Germany?

Boulanger fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Boulanger fans also like?

Beyond Boulanger itself, the audience over-indexes on De Telegraaf (92.95×), FIFA Club World Cup (44.44×), Zadig & Voltaire (55.38×), and Hair removal (20.3×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Boulanger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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