Boulanger Audience in Germany
Boulanger has an estimated audience of 229,668 people in Germany. 80.0% are female, 20.0% are male, average age 38.8. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Reddit, FIFA Club World Cup, De Telegraaf, Zadig & Voltaire, Hair removal.
The average Boulanger fan in Germany is 38.8 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Reddit, FIFA Club World Cup, De Telegraaf, with strongest over-indexing on Reddit (18.26× the country average). Demographically, the Boulanger audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Boulanger fans
| Metric | Value |
|---|---|
| Female | 80.0% |
| Male | 20.0% |
| Average age | 38.8 |
| Estimated audience size | 229,668 |
Audience persona
The typical Boulanger fan in Germany is more female, around 38.8 years old, with strong Social Media Usage tendencies and a notable affinity for Reddit.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 164,780 | 2.16× |
| Nordrhein-Westfalen | 129,547 | 1.06× |
| Bayern | 98,755 | 1.1× |
| Hessen | 59,295 | 1.39× |
| Rheinland-Pfalz | 45,859 | 1.64× |
| Niedersachsen | 31,214 | 0.58× |
| Berlin | 31,115 | 1.25× |
| Saarland | 19,284 | 2.81× |
| Sachsen | 14,101 | 0.51× |
| Hamburg | 11,100 | 0.88× |
| Schleswig-Holstein | 10,005 | 0.5× |
| Brandenburg | 7,930 | 0.46× |
| Thüringen | 5,782 | 0.41× |
| Sachsen-Anhalt | 4,555 | 0.31× |
| Mecklenburg-Vorpommern | 3,125 | 0.29× |
| Bremen | 3,098 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 18.26× | Internet & Social Media | |
| FIFA Club World Cup | 44.44× | Sports |
| De Telegraaf | 92.95× | News |
| Zadig & Voltaire | 55.38× | Fashion & Accessoires |
| Hair removal | 20.3× | Beauty & Wellness |
| Face powder | 19.58× | Beauty & Wellness |
| Suitsupply | 38.06× | Fashion & Accessoires |
| Hair clipper | 78.66× | Beauty & Wellness |
| Foundation (cosmetics) | 19× | Beauty & Wellness |
| Leeds | 14.08× | Travel & Leisure |
| Loreal PARIS | 72.35× | Beauty & Wellness |
| Landscaping | 10.98× | Home & Garden |
| Primark | 7.52× | Shopping |
| Facial hair | 14.47× | Beauty & Wellness |
| AllSaints | 42.11× | Shopping |
| Eyelash extensions | 11.83× | Beauty & Wellness |
| BB cream | 16.13× | Beauty & Wellness |
| Lena Meyer-Landrut | 11.44× | Music & Radio |
| Aftershave | 54.43× | Beauty & Wellness |
| Apple Watch | 8.64× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 3.2 |
| Price Sensitivity | PREMIUM | 2.08 |
| Family Orientation | CONSERVATISM | 1.93 |
| DIY Mentality | THRILL | 1.82 |
| Creativity | OPEN | 1.81 |
| Early Adopter Mentality | POWER | 1.8 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 57.6% |
| Belgium | 5.7% |
| United States | 3.3% |
See Boulanger audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Boulanger have in Germany?
Boulanger has an estimated audience of 229,668 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Boulanger fans?
80.0% of Boulanger fans are female, 20.0% are male, with an average age of 38.8 years.
Which brands do Boulanger fans like most?
Boulanger fans show strongest brand affinity for Reddit (18.26×), FIFA Club World Cup (44.44×), and De Telegraaf (92.95×) over the country average.
Where do Boulanger fans live in Germany?
Boulanger fans in Germany are most concentrated in Baden-Württemberg (reach 164,780), Nordrhein-Westfalen (reach 129,547), and Bayern (reach 98,755). These three regions account for the largest share of the active audience.
What other brands do Boulanger fans also like?
Beyond Boulanger itself, the audience over-indexes on FIFA Club World Cup (44.44×), De Telegraaf (92.95×), Zadig & Voltaire (55.38×), and Hair removal (20.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boulanger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.