AllSaints Audience in Germany
AllSaints has an estimated audience of 285,489 people in Germany. 58.8% are female, 41.2% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kryptos, Aesop, Voo Store, Comme des Garçons, Diptyque.
The average AllSaints fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kryptos, Aesop, Voo Store, with strongest over-indexing on Kryptos (62.4× the country average). Demographically, the AllSaints audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of AllSaints fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 36.5 |
| Estimated audience size | 285,489 |
Audience persona
The typical AllSaints fan in Germany is more female, around 36.5 years old, with strong Design Affinity tendencies and a notable affinity for Kryptos.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,196 | 0.96× |
| Bayern | 54,836 | 1.19× |
| Baden-Württemberg | 45,243 | 1.16× |
| Berlin | 39,224 | 3.07× |
| Hessen | 23,470 | 1.08× |
| Niedersachsen | 19,915 | 0.72× |
| Hamburg | 11,390 | 1.77× |
| Rheinland-Pfalz | 10,482 | 0.73× |
| Sachsen | 8,187 | 0.58× |
| Schleswig-Holstein | 7,962 | 0.78× |
| Brandenburg | 7,055 | 0.8× |
| Thüringen | 4,294 | 0.59× |
| Sachsen-Anhalt | 4,072 | 0.55× |
| Mecklenburg-Vorpommern | 3,027 | 0.56× |
| Bremen | 2,110 | 0.86× |
| Saarland | 2,081 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kryptos | 62.4× | Music & Radio |
| Aesop | 58.38× | Beauty & Wellness |
| Voo Store | 66.95× | Shopping |
| Comme des Garçons | 24.81× | Fashion & Accessoires |
| Diptyque | 39.86× | Beauty & Wellness |
| Waistcoat | 19.42× | Fashion & Accessoires |
| Uniqlo | 10.12× | Shopping |
| Golden Goose | 29.62× | Fashion & Accessoires |
| ALEXANDER WANG | 55.39× | Fashion & Accessoires |
| VistaJet | 88.56× | Travel & Leisure |
| Payback | 9.82× | Shopping |
| Marc Jacobs | 18.24× | Fashion & Accessoires |
| Vivienne Westwood | 21.93× | Fashion & Accessoires |
| Stella McCartney | 19.64× | Fashion & Accessoires |
| Oysho | 13.97× | Fashion & Accessoires |
| Reiss (brand) | 25.39× | Fashion & Accessoires |
| Chloé | 15.58× | Fashion & Accessoires |
| Aveda | 34.23× | Beauty & Wellness |
| Miu Miu | 17.11× | Fashion & Accessoires |
| Mammut | 22.15× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.29 |
| Quality Awareness | PREMIUM | 2 |
| Sustainability | BALANCE | 1.94 |
| Career Orientation | POWER | 1.9 |
| Early Adopter Mentality | POWER | 1.81 |
| Luxury Orientation | PREMIUM | 1.81 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| United Kingdom | 22.4% |
| Japan | 5.2% |
See AllSaints audiences in other countries
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,331,315)
- Primark (10,232,862)
- AliExpress (9,939,464)
Frequently asked questions
How many fans does AllSaints have in Germany?
AllSaints has an estimated audience of 285,489 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of AllSaints fans?
58.8% of AllSaints fans are female, 41.2% are male, with an average age of 36.5 years.
Which brands do AllSaints fans like most?
AllSaints fans show strongest brand affinity for Kryptos (62.4×), Aesop (58.38×), and Voo Store (66.95×) over the country average.
Where do AllSaints fans live in Germany?
AllSaints fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,196), Bayern (reach 54,836), and Baden-Württemberg (reach 45,243). These three regions account for the largest share of the active audience.
What other brands do AllSaints fans also like?
Beyond AllSaints itself, the audience over-indexes on Aesop (58.38×), Voo Store (66.95×), Comme des Garçons (24.81×), and Diptyque (39.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for AllSaints. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.