AllSaints Target Market in Germany
A data profile of the people who buy, follow and care about AllSaints in Germany — modelled from more than twelve digital signal sources. AllSaints has an estimated audience of 263,418 people in Germany.
The average AllSaints fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Kryptos, Aesop, Voo Store, with strongest over-indexing on Kryptos (62.4× the country average).
Demographically, the AllSaints audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical AllSaints fan in Germany is more female, around 36.5 years old, with strong Design Affinity tendencies and a notable affinity for Kryptos.
At a glance
The key figures that characterise the AllSaints profile in Germany.
Search interest · 12-month trend
Customer demographics of AllSaints
58.8% are female, 41.2% are male, average age 36.5.
Gender split
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 36.5 |
| Estimated audience size | 263,418 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide AllSaints audience comes from Germany.
| Country | Share |
|---|---|
| United Kingdom | 27.4% |
| United States | 25.6% |
| Japan | 4.5% |
Geography
Where the AllSaints audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~40K | 2.98× | |
| 02 | Hamburg | ~10K | 1.68× | |
| 03 | Bayern | ~50K | 1.16× | |
| 04 | Baden-Württemberg | ~40K | 1.10× | |
| 05 | Hessen | ~20K | 1.06× | |
| 06 | Bremen | ~2K | 0.94× | |
| 07 | Nordrhein-Westfalen | ~60K | 0.93× | |
| 08 | Brandenburg | ~7K | 0.83× | |
| 09 | Schleswig-Holstein | ~8K | 0.82× | |
| 10 | Rheinland-Pfalz | ~10K | 0.76× | |
| 11 | Saarland | ~3K | 0.76× | |
| 12 | Niedersachsen | ~20K | 0.74× | |
| 13 | Sachsen | ~10K | 0.71× | |
| 14 | Thüringen | ~5K | 0.70× | |
| 15 | Mecklenburg-Vorpommern | ~4K | 0.69× | |
| 16 | Sachsen-Anhalt | ~5K | 0.67× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the AllSaints audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | VistaJet | Travel & Leisure | 88.56× | ||
| 02 | Voo Store | Shopping | 66.95× | ||
| 03 | Kryptos | Music & Radio | 62.40× | ||
| 04 | Aesop | Beauty & Wellness | 58.38× | ||
| 05 | ALEXANDER WANG | Fashion & Accessoires | 55.39× | ||
| 06 | Diptyque | Beauty & Wellness | 39.86× | ||
| 07 | Aveda | Beauty & Wellness | 34.23× | ||
| 08 | Golden Goose | Fashion & Accessoires | 29.62× | ||
| 09 | Reiss (brand) | Fashion & Accessoires | 25.39× | ||
| 10 | Comme des Garçons | Fashion & Accessoires | 24.81× | ||
| 11 | Mammut | Fashion & Accessoires | 22.15× | ||
| 12 | Vivienne Westwood | Fashion & Accessoires | 21.93× | ||
| 13 | Stella McCartney | Fashion & Accessoires | 19.64× | ||
| 14 | Waistcoat | Fashion & Accessoires | 19.42× | ||
| 15 | Marc Jacobs | Fashion & Accessoires | 18.24× | ||
| 16 | Miu Miu | Fashion & Accessoires | 17.11× | ||
| 17 | Chloé | Fashion & Accessoires | 15.58× | ||
| 18 | Oysho | Fashion & Accessoires | 13.97× | ||
| 19 | Uniqlo | Shopping | 10.12× | ||
| 20 | Payback | Shopping | 9.82× |
Personality of the AllSaints audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 4.23× | |
| Luxury Orientation | PREMIUM | 3.26× | |
| Early Adopter Mentality | POWER | 1.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.70× | |
| Patriotism | CONSERVATISM | 0.75× | |
| Pet Ownership | JOY | 0.77× |
Frequently asked questions
Who is AllSaints's target market in Germany?
AllSaints's target market in Germany covers an estimated 263,418 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of AllSaints customers?
58.8% of the AllSaints audience are female, 41.2% are male, with an average age of 36.5 years.
Which brands do AllSaints fans like most?
AllSaints fans show strongest brand affinity for Kryptos (62.4×), Aesop (58.38×), and Voo Store (66.95×) over the country average.
Where do AllSaints fans live in Germany?
AllSaints fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do AllSaints fans also like?
Beyond AllSaints itself, the audience over-indexes on Aesop (58.38×), Voo Store (66.95×), Comme des Garçons (24.81×), and Diptyque (39.86×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,669,392)
- Primark (10,177,707)
- AliExpress (10,016,369)
How to read this data
Audience size is the estimated number of people in Germany who actively search for AllSaints. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.