Aveda Audience in Germany
Aveda has an estimated audience of 339,546 people in Germany. 73.5% are female, 26.5% are male, average age 34.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Voo Store, Aesop, Kryptos, Diptyque, VistaJet.
The average Aveda fan in Germany is 34.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Voo Store, Aesop, Kryptos, with strongest over-indexing on Voo Store (61.08× the country average). Demographically, the Aveda audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Hair care
Demographics of Aveda fans
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 34.6 |
| Estimated audience size | 339,546 |
Audience persona
The typical Aveda fan in Germany is more female, around 34.6 years old, with strong Sustainability tendencies and a notable affinity for Voo Store.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 99,066 | 1.82× |
| Nordrhein-Westfalen | 58,623 | 0.79× |
| Baden-Württemberg | 48,244 | 1.04× |
| Berlin | 34,322 | 2.26× |
| Hessen | 26,735 | 1.03× |
| Niedersachsen | 20,133 | 0.61× |
| Hamburg | 15,053 | 1.96× |
| Sachsen | 14,894 | 0.89× |
| Schleswig-Holstein | 12,237 | 1× |
| Rheinland-Pfalz | 10,595 | 0.62× |
| Brandenburg | 8,243 | 0.78× |
| Thüringen | 5,593 | 0.65× |
| Sachsen-Anhalt | 3,377 | 0.38× |
| Saarland | 3,154 | 0.76× |
| Mecklenburg-Vorpommern | 3,118 | 0.48× |
| Bremen | 2,663 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Voo Store | 61.08× | Shopping |
| Aesop | 50.3× | Beauty & Wellness |
| Kryptos | 30.35× | Music & Radio |
| Diptyque | 33.12× | Beauty & Wellness |
| VistaJet | 88.56× | Travel & Leisure |
| AllSaints | 39.22× | Shopping |
| Comme des Garçons | 16.11× | Fashion & Accessoires |
| Joico | 80.84× | Beauty & Wellness |
| Pixi | 24.52× | Beauty & Wellness |
| Goldwell | 51.23× | Beauty & Wellness |
| Mercure Hotels | 31.54× | Travel & Leisure |
| Mammut | 19.32× | Fashion & Accessoires |
| Veja (magazine) | 39.55× | News |
| Vulture | 53.65× | Pets & Animals |
| Kiehl's | 16.84× | Beauty & Wellness |
| ALEXANDER WANG | 38× | Fashion & Accessoires |
| Women's Wear Daily | 30.57× | Fashion & Accessoires |
| Redken | 15.99× | Beauty & Wellness |
| Dolce Vita (TVB) | 19.93× | Movies & TV |
| Ace Hotel | 88.94× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.26 |
| Design Affinity | PREMIUM | 2.12 |
| DIY Mentality | THRILL | 1.62 |
| Quality Awareness | PREMIUM | 1.48 |
| Creativity | OPEN | 1.46 |
| Individualism | JOY | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.2% |
| Japan | 12.0% |
| United Kingdom | 9.6% |
See Aveda audiences in other countries
More Hair care audiences in Germany
- Kérastase (1,154,592)
- Redken (804,820)
- Wella (524,870)
- schwarzkopf (383,560)
- Prose (304,207)
Frequently asked questions
How many fans does Aveda have in Germany?
Aveda has an estimated audience of 339,546 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Aveda fans?
73.5% of Aveda fans are female, 26.5% are male, with an average age of 34.6 years.
Which brands do Aveda fans like most?
Aveda fans show strongest brand affinity for Voo Store (61.08×), Aesop (50.3×), and Kryptos (30.35×) over the country average.
Where do Aveda fans live in Germany?
Aveda fans in Germany are most concentrated in Bayern (reach 99,066), Nordrhein-Westfalen (reach 58,623), and Baden-Württemberg (reach 48,244). These three regions account for the largest share of the active audience.
What other brands do Aveda fans also like?
Beyond Aveda itself, the audience over-indexes on Aesop (50.3×), Kryptos (30.35×), Diptyque (33.12×), and VistaJet (88.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Aveda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.