schwarzkopf Audience in Germany
schwarzkopf has an estimated audience of 383,559 people in Germany. 87.9% are female, 12.1% are male, average age 35.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dolce Vita (TVB), Pantene Pro-V, Redken, Heated clothing, Goldwell.
The average schwarzkopf fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dolce Vita (TVB), Pantene Pro-V, Redken, with strongest over-indexing on Dolce Vita (TVB) (20× the country average). Demographically, the schwarzkopf audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Hair care
Demographics of schwarzkopf fans
| Metric | Value |
|---|---|
| Female | 87.9% |
| Male | 12.1% |
| Average age | 35.1 |
| Estimated audience size | 383,559 |
Audience persona
The typical schwarzkopf fan in Germany is more female, around 35.1 years old, with strong Individualism tendencies and a notable affinity for Dolce Vita (TVB).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,064 | 1.1× |
| Bayern | 89,728 | 1.46× |
| Baden-Württemberg | 55,719 | 1.06× |
| Niedersachsen | 36,834 | 0.99× |
| Hessen | 31,909 | 1.09× |
| Berlin | 22,572 | 1.32× |
| Rheinland-Pfalz | 17,182 | 0.89× |
| Sachsen | 15,267 | 0.81× |
| Schleswig-Holstein | 13,118 | 0.95× |
| Brandenburg | 11,380 | 0.96× |
| Hamburg | 11,237 | 1.3× |
| Sachsen-Anhalt | 8,063 | 0.81× |
| Thüringen | 7,737 | 0.79× |
| Mecklenburg-Vorpommern | 4,847 | 0.66× |
| Saarland | 4,463 | 0.95× |
| Bremen | 2,830 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dolce Vita (TVB) | 20× | Movies & TV |
| Pantene Pro-V | 33.32× | Beauty & Wellness |
| Redken | 14.7× | Beauty & Wellness |
| Heated clothing | 13.35× | Fashion & Accessoires |
| Goldwell | 33.51× | Beauty & Wellness |
| Deichmann | 2.8× | Shopping |
| Aveda | 17.45× | Beauty & Wellness |
| Taylor Swift | 4.36× | Music & Radio |
| Anti-aging cream | 4.81× | Beauty & Wellness |
| Henkel | 12.41× | Home & Garden |
| Hair follicle | 4.83× | Beauty & Wellness |
| Got2b | 34.14× | Beauty & Wellness |
| H&M | 2.15× | Shopping |
| Hair coloring | 4.4× | Beauty & Wellness |
| Estate jewelery | 20× | Fashion & Accessoires |
| Natural skin care | 4.29× | Beauty & Wellness |
| Hairstyle | 2.89× | Beauty & Wellness |
| Hair wax | 16× | Beauty & Wellness |
| Syoss | 24.37× | Beauty & Wellness |
| Barbie | 2.34× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.98 |
| Sustainability | BALANCE | 1.53 |
| Design Affinity | PREMIUM | 1.44 |
| Luxury Orientation | PREMIUM | 1.4 |
| Creativity | OPEN | 1.33 |
| DIY Mentality | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.7% |
| Brazil | 11.8% |
| Germany | 7.8% |
See schwarzkopf audiences in other countries
More Hair care audiences in Germany
Frequently asked questions
How many fans does schwarzkopf have in Germany?
schwarzkopf has an estimated audience of 383,559 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of schwarzkopf fans?
87.9% of schwarzkopf fans are female, 12.1% are male, with an average age of 35.1 years.
Which brands do schwarzkopf fans like most?
schwarzkopf fans show strongest brand affinity for Dolce Vita (TVB) (20×), Pantene Pro-V (33.32×), and Redken (14.7×) over the country average.
Where do schwarzkopf fans live in Germany?
schwarzkopf fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,064), Bayern (reach 89,728), and Baden-Württemberg (reach 55,719). These three regions account for the largest share of the active audience.
What other brands do schwarzkopf fans also like?
Beyond schwarzkopf itself, the audience over-indexes on Pantene Pro-V (33.32×), Redken (14.7×), Heated clothing (13.35×), and Goldwell (33.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for schwarzkopf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.