Prose Audience in Germany
Prose has an estimated audience of 260,483 people in Germany. 68.2% are female, 31.8% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Jotex, Crime fiction, Non-fiction books, Detective fiction, JACK & JONES.
The average Prose fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Jotex, Crime fiction, Non-fiction books, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Prose audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Hair care
Demographics of Prose fans
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 38.4 |
| Estimated audience size | 260,483 |
Audience persona
The typical Prose fan in Germany is more female, around 38.4 years old, with strong Mindfulness tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,546 | 1.01× |
| Baden-Württemberg | 45,814 | 1.1× |
| Bayern | 44,372 | 0.91× |
| Niedersachsen | 30,503 | 1.03× |
| Hessen | 27,318 | 1.18× |
| Berlin | 15,623 | 1.15× |
| Rheinland-Pfalz | 15,526 | 1.02× |
| Sachsen | 14,646 | 0.98× |
| Schleswig-Holstein | 11,184 | 1.02× |
| Hamburg | 8,136 | 1.18× |
| Brandenburg | 7,590 | 0.8× |
| Thüringen | 7,181 | 0.93× |
| Sachsen-Anhalt | 6,104 | 0.77× |
| Mecklenburg-Vorpommern | 5,949 | 1.02× |
| Saarland | 3,003 | 0.8× |
| Bremen | 2,793 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Crime fiction | 10.1× | Literature |
| Non-fiction books | 9.41× | Literature |
| Detective fiction | 7.92× | Literature |
| JACK & JONES | 20× | Fashion & Accessoires |
| Western Union | 5.26× | Business & Career |
| Satire | 5.3× | Literature |
| Harry Potter | 2.04× | Movies & TV |
| E-book readers | 5.38× | Technology & Electronics |
| Eyes Wide Shut | 11.02× | Movies & TV |
| Hugendubel | 4.85× | Shopping |
| Tagesschau | 2.13× | Movies & TV |
| Bookselling | 4.36× | Literature |
| The Man in the High Castle (TV series) | 18.61× | Movies & TV |
| Leipzig Book Fair | 20× | Literature |
| Pets | 1.81× | Pets & Animals |
| Do it yourself (DIY) | 2.12× | Home & Garden |
| BAUR | 4.17× | Shopping |
| Livemusic | 3.04× | Music & Radio |
| Art exhibition | 3.53× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.97 |
| Sustainability | BALANCE | 1.84 |
| LGBTQ+ Identity | OPEN | 1.69 |
| Pet Ownership | JOY | 1.69 |
| Creativity | OPEN | 1.41 |
| Sports Activity | POWER | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.9% |
| India | 9.5% |
| United Kingdom | 5.4% |
See Prose audiences in other countries
More Hair care audiences in Germany
- Kérastase (1,177,019)
- Redken (804,820)
- Wella (524,870)
- schwarzkopf (383,560)
- Aveda (339,546)
Frequently asked questions
How many fans does Prose have in Germany?
Prose has an estimated audience of 260,483 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Prose fans?
68.2% of Prose fans are female, 31.8% are male, with an average age of 38.4 years.
Which brands do Prose fans like most?
Prose fans show strongest brand affinity for Jotex (78.71×), Crime fiction (10.1×), and Non-fiction books (9.41×) over the country average.
Where do Prose fans live in Germany?
Prose fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,546), Baden-Württemberg (reach 45,814), and Bayern (reach 44,372). These three regions account for the largest share of the active audience.
What other brands do Prose fans also like?
Beyond Prose itself, the audience over-indexes on Crime fiction (10.1×), Non-fiction books (9.41×), Detective fiction (7.92×), and JACK & JONES (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Prose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.