Rascasse Audience Intelligence

Prose Target Market in Germany

A data profile of the people who buy, follow and care about Prose in Germany — modelled from more than twelve digital signal sources. Prose has an estimated audience of 304,878 people in Germany.

#6among Hair care in Germany#2186among Brand in Germany#242in Beauty & Wellness

The average Prose fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hugendubel, Crime fiction, Goodreads, with strongest over-indexing on Hugendubel (14.99× the country average).

Demographically, the Prose audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Prose fan in Germany is more female, around 38.4 years old, with strong Mindfulness tendencies and a notable affinity for Hugendubel.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Prose profile in Germany.

Audience size
305K
in Germany
Gender
68.2%♀
31.8% male
Age
38.4
average years
Country rank
#17108
Brand in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Prose

68.2% are female, 31.8% are male, average age 38.4.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for Prose audience in Germany
MetricValue
Female68.2%
Male31.8%
Average age38.4
Estimated audience size304,878
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Prose audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Prose audience comes from Germany.

Worldwide audience distribution share by country for Prose
CountryShare
United States41.4%
India9.4%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Prose audience in Germany is strongest.

Fig. 05

Top regions by affinity

Prose customers by region in Germany
#RegionReachAffinity×
01Berlin~20K1.16×
02Hessen~30K1.12×
03Hamburg~8K1.12×
04Bremen~3K1.06×
05Baden-Württemberg~40K1.05×
06Mecklenburg-Vorpommern~6K1.05×
07Niedersachsen~30K1.02×
08Rheinland-Pfalz~20K1.01×
09Schleswig-Holstein~10K1.01×
10Sachsen~10K1.00×
11Nordrhein-Westfalen~70K0.99×
12Thüringen~8K0.99×
13Bayern~50K0.95×
14Saarland~3K0.89×
15Brandenburg~8K0.87×
16Sachsen-Anhalt~7K0.84×
Fig. 06

Affinity by region

Affinity by region — Prose, Germany
0.84×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Prose audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Prose audience
#·InterestCategoryAffinity×
01GoodreadsLiterature22.25×
02Leipzig Book FairLiterature20.00×
03S. Fischer VerlagLiterature20.00×
04Crime fictionLiterature16.14×
05HugendubelShopping14.99×
06The Man in the High Castle (TV series)Movies & TV14.66×
07Young-adult fictionLiterature11.11×
08Detective fictionLiterature9.68×
09Eyes Wide ShutMovies & TV9.44×
10BooksellingLiterature9.19×
11Non-fiction booksLiterature8.75×
12E-book readersTechnology & Electronics5.75×
13Psychological thrillerLiterature5.21×
14Robert RedfordMovies & TV5.00×
15Amazon KindleLiterature4.87×
16True DetectiveMovies & TV3.90×
17TagesschauMovies & TV2.06×
18Müller (company)Food & Beverages1.89×
19Harry PotterMovies & TV1.85×
20Netto Marken-DiscountShopping1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Prose audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Prose audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.48×
SpiritualityBALANCE1.89×
Community OrientationOPEN1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Prose audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.86×
Social Media UsageJOY0.99×
DIY MentalityTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Prose's target market in Germany?

Prose's target market in Germany covers an estimated 304,878 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Prose customers?

68.2% of the Prose audience are female, 31.8% are male, with an average age of 38.4 years.

03

Which brands do Prose fans like most?

Prose fans show strongest brand affinity for Hugendubel (14.99×), Crime fiction (16.14×), and Goodreads (22.25×) over the country average.

04

Where do Prose fans live in Germany?

Prose fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Prose fans also like?

Beyond Prose itself, the audience over-indexes on Crime fiction (16.14×), Goodreads (22.25×), Bookselling (9.19×), and Non-fiction books (8.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair care audiences in Germany

See Prose audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Prose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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