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Popularity ranking · Germany

The 100 most popular Hair Cares in Germany

This curated ranking covers the 100 largest hair cares in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 110 hair cares tracked in Germany, the 100 ranked here account for the largest measured audience reach. Kérastase, Redken and Wella lead the list with a combined estimated audience of 2.6M people. Across all 100 entries the average audience size is 73k, and the largest, Kérastase, reaches around 1.4M people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each hair care, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are updated quarterly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.

Audience size

Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Kérastase 1.4M 36.9 76.6% Hair care
2 Redken 653k 37.0 73.9% Hair care
3 Wella 560k 37.1 76.1% Hair care
4 ghd 288k 34.5 90.2% Hair care
5 Prose 281k 39.1 68.2% Hair care
6 schwarzkopf 277k 35.7 87.9% Hair care
7 Nad's 266k 31.8 29.0% Hair care
8 Aveda 244k 35.3 73.5% Hair care
9 Dr Grandel 237k 40.4 93.7% Hair care
10 Alpecin 217k 36.1 15.9% Hair care
11 Tangle Teezer 178k 29.4 100.0% Hair care
12 Wella Professionals 177k 32.7 69.9% Hair care
13 Pantene Pro-V 166k 36.8 80.9% Hair care
14 Aussie (shampoo) 159k 38.2 71.5% Hair care
15 Head and Shoulders (story) 143k 29.9 26.8% Hair care
16 John Frieda 134k 37.2 82.3% Hair care
17 Paul Mitchell 128k 34.8 77.0% Hair care
18 Syoss 114k 36.3 75.6% Hair care
19 Wahl Clipper 102k 31.9 39.9% Hair care
20 Head & Shoulders 102k 35.8 59.9% Hair care
21 Goldwell 98k 43.7 82.5% Hair care
22 Herbal Essences 96k 36.9 60.5% Hair care
23 Gliss Kur 94k 37.3 72.5% Hair care
24 Pantene 88k 34.9 85.6% Hair care
25 eSalon 79k 47.6 100.0% Hair care
26 Got2b 69k 32.9 79.4% Hair care
27 TRESemmé 66k 35.6 83.5% Hair care
28 Vidal Sassoon 64k 40.9 71.9% Hair care
29 Schauma 60k 38.5 70.2% Hair care
30 Davines 59k 37.2 76.8% Hair care
31 Guhl 57k 38.2 92.7% Hair care
32 Manic Panic 55k 32.1 37.1% Hair care
33 Bed Head 37k 36.7 79.0% Hair care
34 System Professional 35k 42.4 28.1% Hair care
35 Joico 35k 34.1 83.3% Hair care
36 Sebastian Professional 33k 38.0 72.9% Hair care
37 Living Proof 31k 40.1 73.6% Hair care
38 OGX 31k 37.1 65.6% Hair care
39 Bumble and bumble 31k 36.0 80.6% Hair care
40 Toni & Guy 30k 36.4 80.2% Hair care
41 Clairol 28k 35.3 68.5% Hair care
42 Bellami Hair 22k 36.8 71.6% Hair care
43 Sebastian Professional 22k 33.9 89.3% Hair care
44 Nature Box 21k 37.7 81.3% Hair care
45 Shea Moisture 21k 26.5 75.7% Hair care
46 Overtone 20k 30.3 100.0% Hair care
47 Bosley 18k 37.4 28.5% Hair care
48 Alfaparf Milano 17k 36.4 61.3% Hair care
49 3 Wetter Taft 17k 33.3 77.5% Hair care
50 Pureology 14k 34.4 80.2% Hair care
51 Londa Professional 13k 37.4 91.8% Hair care
52 Briogeo 13k 35.9 92.7% Hair care
53 Nexxus 10k 31.0 80.0% Hair care
54 Nioxin 10k 36.9 62.2% Hair care
55 Murray's Pomade 8.6k 39.8 0.0% Hair care
56 Wellaflex 8.3k 33.6 92.3% Hair care
57 Stylista 7.3k 43.0 72.1% Hair care
58 Timotei 7.2k 39.5 85.2% Hair care
59 As I Am 7.2k 25.3 68.7% Hair care
60 Lee Stafford 6.8k 35.4 71.5% Hair care
61 Seb Man 5.9k 32.8 18.3% Hair care
62 Creme of Nature 5.4k 45.6 100.0% Hair care
63 Sugar Bear 4.9k 33.2 49.2% Hair care
64 Mane 'n Tail 4.4k 39.1 52.2% Hair care
65 ghd Professional 4.3k 31.9 83.2% Hair care
66 Schwarzkopf Live Colour 3.4k 35.1 62.7% Hair care
67 Wella Shockwaves 3k 34.6 92.8% Hair care
68 BioSilk 2.9k 34.1 95.9% Hair care
69 Gold Bond 2.5k 30.3 86.4% Hair care
70 Good Hair Day 1.9k 36.6 84.3% Hair care
71 L'Oréal Professionnel 1.9k 36.7 73.6% Hair care
72 Design Essentials 1.5k 24.4 81.9% Hair care
73 KMS Hair 1.3k 35.0 91.3% Hair care
74 Alberto VO5 1k 43.5 91.1% Hair care
75 Bronner Bros. 931 29.6 42.4% Hair care
76 weDo Professional 887 38.7 92.8% Hair care
77 Miss Jessie's 775 22.0 81.1% Hair care
78 Taliah Waajid 672 21.4 80.1% Hair care
79 Modern Salon 519 36.3 78.4% Hair care
80 Kadus Professional 508 37.4 91.7% Hair care
81 Curls - Natural Products for Your Natural Hair 454 30.3 78.7% Hair care
82 Daimon Barber 429 43.2 13.6% Hair care
83 Oribe Haircare 354 35.6 92.2% Hair care
84 American Salon 315 33.4 73.6% Hair care
85 CHI Haircare 232 34.5 95.7% Hair care
86 Matrix Professional Haircare & Color 213 37.0 76.9% Hair care
87 Andis Company 175 33.6 43.4% Hair care
88 TIGI Professional 147 39.0 78.4% Hair care
89 Paul Mitchell Professional 142 — — Hair care
90 Vivelle DOP 117 21.7 42.9% Hair care
91 BaByliss UK 112 36.2 68.3% Hair care
92 Klorane USA 111 33.7 54.8% Hair care
93 Avlon Industries 95 — — Hair care
94 Curly Hair Solutions 94 26.2 80.8% Hair care
95 Kenra Professional 80 38.3 65.7% Hair care
96 Goldwell Australia 78 39.8 100.0% Hair care
97 Arctic Fox Hair Color 65 39.7 58.9% Hair care
98 Scünci Hair Accessories 59 39.4 56.3% Hair care
99 Kinky Curly Coily Me! 57 26.4 86.8% Hair care
100 Schwarzkopf Professional Japan 52 46.7 59.0% Hair care

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Frequently asked questions

How is this list of the most popular hair cares compiled?

Rascasse aggregates anonymized search-behavior signals across Germany and ranks each hair care by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.

What is the largest hair care in Germany?

Kérastase currently leads with an estimated audience of 1.4M people in Germany.

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