Top 50 Hair cares in Germany
This curated ranking covers the 50 largest hair cares in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 112 hair cares tracked in Germany, the 50 ranked here account for the largest measured audience reach. Kérastase, Redken and Wella lead the list with a combined estimated audience of 2,432,554 people. Across all 50 entries the average audience size is 157,815, and the largest, Kérastase, reaches around 1,089,967 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each hair care, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Kérastase |
1,089,967 | 4.9% | Hair care | Beauty & Wellness |
| 2 |  Redken |
814,526 | 7.3% | Hair care | Beauty & Wellness |
| 3 |  Wella |
528,061 | 4.9% | Hair care | Beauty & Wellness |
| 4 |  schwarzkopf |
387,912 | 7.8% | Hair care | Beauty & Wellness |
| 5 |  Pert Plus |
386,443 | 19.2% | Hair care | Beauty & Wellness |
| 6 |  Prose |
355,891 | 3.6% | Hair care | Beauty & Wellness |
| 7 |  Aveda |
344,078 | 4.1% | Hair care | Beauty & Wellness |
| 8 |  ghd |
309,602 | 6.3% | Hair care | Beauty & Wellness |
| 9 |  Nad's |
242,755 | 21.1% | Hair care | Beauty & Wellness |
| 10 |  Dr Grandel |
225,391 | 74.7% | Hair care | Beauty & Wellness |
| 11 |  Alpecin |
198,891 | 21.1% | Hair care | Beauty & Wellness |
| 12 |  Pantene Pro-V |
176,716 | 37.7% | Hair care | Beauty & Wellness |
| 13 |  John Frieda |
166,358 | 7.8% | Hair care | Beauty & Wellness |
| 14 |  Tangle Teezer |
161,401 | 7.2% | Hair care | Beauty & Wellness |
| 15 |  Wella Professionals |
150,414 | 10.6% | Hair care | Beauty & Wellness |
| 16 |  Head and Shoulders (story) |
150,007 | 7.0% | Hair care | Beauty & Wellness |
| 17 |  Aussie (shampoo) |
148,171 | 3.7% | Hair care | Beauty & Wellness |
| 18 |  Pantene |
137,188 | 1.6% | Hair care | Beauty & Wellness |
| 19 |  eSalon |
122,388 | 16.6% | Hair care | Beauty & Wellness |
| 20 |  Syoss |
120,227 | 11.2% | Hair care | Beauty & Wellness |
| 21 |  Paul Mitchell |
117,471 | 8.3% | Hair care | Beauty & Wellness |
| 22 |  Goldwell |
112,305 | 13.7% | Hair care | Beauty & Wellness |
| 23 |  Herbal Essences |
109,297 | 3.5% | Hair care | Beauty & Wellness |
| 24 |  TRESemmé |
109,194 | 1.9% | Hair care | Beauty & Wellness |
| 25 |  Wahl Clipper |
101,976 | 5.3% | Hair care | Beauty & Wellness |
| 26 |  Gliss Kur |
101,856 | 40.6% | Hair care | Beauty & Wellness |
| 27 |  Got2b |
100,011 | 10.0% | Hair care | Beauty & Wellness |
| 28 |  Head & Shoulders |
99,834 | 5.4% | Hair care | Beauty & Wellness |
| 29 |  Vidal Sassoon |
75,840 | 6.9% | Hair care | Beauty & Wellness |
| 30 |  Davines |
67,283 | 4.0% | Hair care | Beauty & Wellness |
| 31 |  Schauma |
55,364 | 53.5% | Hair care | Beauty & Wellness |
| 32 |  Guhl |
53,650 | 58.3% | Hair care | Beauty & Wellness |
| 33 |  Joico |
47,966 | 5.6% | Hair care | Beauty & Wellness |
| 34 |  Manic Panic |
47,194 | 4.0% | Hair care | Beauty & Wellness |
| 35 |  Bed Head |
46,860 | 4.4% | Hair care | Beauty & Wellness |
| 36 |  Bumble and bumble |
45,057 | 2.3% | Hair care | Beauty & Wellness |
| 37 |  OGX |
42,797 | 3.3% | Hair care | Beauty & Wellness |
| 38 |  Toni & Guy |
39,241 | 2.6% | Hair care | Beauty & Wellness |
| 39 |  System Professional |
39,133 | 19.8% | Hair care | Beauty & Wellness |
| 40 |  Clairol |
35,252 | 8.9% | Hair care | Beauty & Wellness |
| 41 |  Living Proof |
33,896 | 2.5% | Hair care | Beauty & Wellness |
| 42 |  Nature Box |
31,832 | 23.6% | Hair care | Beauty & Wellness |
| 43 |  Sebastian Professional |
25,700 | 6.6% | Hair care | Beauty & Wellness |
| 44 |  Shea Moisture |
24,858 | 1.6% | Hair care | Beauty & Wellness |
| 45 |  Bellami Hair |
23,041 | 4.4% | Hair care | Beauty & Wellness |
| 46 |  3 Wetter Taft |
18,807 | 72.8% | Hair care | Beauty & Wellness |
| 47 |  Pureology |
17,579 | 1.7% | Hair care | Beauty & Wellness |
| 48 |  Bosley |
17,244 | 1.7% | Hair care | Beauty & Wellness |
| 49 |  Briogeo |
17,011 | 3.2% | Hair care | Beauty & Wellness |
| 50 |  Nioxin |
16,823 | 1.5% | Hair care | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each hair care by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest hair care in Germany?
Kérastase currently leads with an estimated audience of 1,089,967 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.