Top 16 Scents & Oils in Germany
This curated ranking covers the 16 largest scents & oils in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Diptyque, Young Living and Juniper berry lead the list with a combined estimated audience of 1,015,955 people. Across all 16 entries the average audience size is 78,334, and the largest, Diptyque, reaches around 633,174 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each scents & oils, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 | 633,174 | 4.5% | Scents & Oils | Beauty & Wellness | |
| 2 | 276,204 | 6.0% | Scents & Oils | Beauty & Wellness | |
| 3 | 106,577 | 7.3% | Scents & Oils | Health | |
| 4 | 73,929 | 2.7% | Scents & Oils | Beauty & Wellness | |
| 5 | 42,738 | 12.5% | Scents & Oils | Beauty & Wellness | |
| 6 | 39,811 | 26.2% | Scents & Oils | Beauty & Wellness | |
| 7 | 31,548 | 18.6% | Scents & Oils | Beauty & Wellness | |
| 8 | 13,819 | 9.7% | Scents & Oils | Beauty & Wellness | |
| 9 | 8,854 | 0.4% | Scents & Oils | Beauty & Wellness | |
| 10 | 8,214 | 4.6% | Scents & Oils | Beauty & Wellness | |
| 11 | 4,958 | 4.6% | Scents & Oils | Shopping | |
| 12 | 4,487 | 1.0% | Scents & Oils | Beauty & Wellness | |
| 13 | 4,272 | 0.9% | Scents & Oils | Beauty & Wellness | |
| 14 | 2,949 | 0.8% | Scents & Oils | Beauty & Wellness | |
| 15 | 1,379 | 3.9% | Scents & Oils | Home & Garden | |
| 16 | 431 | 0.4% | Scents & Oils | Beauty & Wellness |
Frequently asked questions
How is this Top 16 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each scents & oils by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest scents & oils in Germany?
Diptyque currently leads with an estimated audience of 633,174 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.