Prose Audience in United States

Prose has an estimated audience of 3,218,759 people in United States. 71.2% are female, 28.8% are male, average age 40.2. Top regions: California, Texas, New York. Top brand affinities: Wattpad, Capital One, Diane Keaton, Charlie Hunnam, Clint Eastwood.

The average Prose fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Wattpad, Capital One, Diane Keaton, with strongest over-indexing on Wattpad (44.48× the country average). Demographically, the Prose audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Risk Appetite, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

Demographics of Prose fans

Demographic split for Prose audience in United States
MetricValue
Female71.2%
Male28.8%
Average age40.2
Estimated audience size3,218,759

Audience persona

The typical Prose fan in United States is more female, around 40.2 years old, with strong Risk Appetite tendencies and a notable affinity for Wattpad.

Top regions in United States

Top regions ranked by reach for Prose in United States
RegionReachAffinity
California350,1090.99×
Texas213,2870.77×
New York201,6451.12×
Florida172,5530.79×
Pennsylvania110,1011.02×
Illinois102,0470.95×
North Carolina96,3460.99×
Ohio93,6250.94×
Georgia89,2850.9×
Michigan86,1071.02×
Washington84,3611.31×
Virginia84,2291.07×
Massachusetts77,4191.22×
New Jersey71,6960.88×
Colorado62,2771.23×
Tennessee61,9720.96×
Arizona59,2140.9×
Indiana56,9880.97×
Minnesota55,4221.2×
Wisconsin54,7011.13×
Missouri52,3241.01×
Maryland50,6070.91×
Oregon45,5541.23×
South Carolina44,0570.91×
Kentucky34,6800.86×
Alabama33,5690.75×
Utah33,3321.16×
Connecticut31,8800.99×
Louisiana29,9890.72×
Oklahoma29,5060.83×
Iowa27,2261.03×
Nevada24,3530.78×
Kansas24,2100.95×
Arkansas20,8270.79×
Idaho19,6771.22×
Mississippi16,6900.63×
New Hampshire15,4191.22×
Nebraska14,9560.93×
Maine14,6501.27×
Hawaii13,9491.01×
New Mexico13,2190.82×
West Virginia11,7760.79×
Montana11,2331.26×
Rhode Island10,5161.03×
Washington, District of Columbia9,6271×
Alaska8,8251.28×
Vermont7,9611.41×
South Dakota7,7041.04×
Delaware6,8260.77×
North Dakota6,7641.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Prose audience
BrandAffinityCategory
Wattpad44.48×Internet & Social Media
Capital One13.82×Business & Career
Diane Keaton21.17×Movies & TV
Charlie Hunnam30.05×Movies & TV
Clint Eastwood23.26×Movies & TV
Google Maps9.69×Internet & Social Media
Beetlejuice11.78×Movies & TV
Billy Bob Thornton19.76×Movies & TV
Indeed.com8.6×Business & Career
Matthew McConaughey18.79×Movies & TV
DeviantArt14.16×Internet & Social Media
Titanic (1997 film)26×Movies & TV
Google News10.97×News
Dakota Johnson17.64×Movies & TV
AccuWeather11.68×Home & Garden
Demi Moore16.81×Movies & TV
Bruce Willis12.83×Movies & TV
Al Pacino22.42×Movies & TV
Khan Academy14.76×Business & Career
Jake Gyllenhaal19.24×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Prose audience
TraitClusterScore
Risk AppetiteTHRILL2.11
MindfulnessBALANCE1.67
ExtroversionTHRILL1.64
LGBTQ+ IdentityOPEN1.55
Luxury OrientationPREMIUM1.52
Design AffinityPREMIUM1.51

Worldwide distribution

Worldwide audience distribution share by country for Prose
CountryShare
United States41.9%
India9.5%
United Kingdom5.4%

See Prose audiences in other countries

More Hair care audiences in United States

Frequently asked questions

How many fans does Prose have in United States?

Prose has an estimated audience of 3,218,759 people in United States, concentrated in California and Texas.

What is the gender split and age of Prose fans?

71.2% of Prose fans are female, 28.8% are male, with an average age of 40.2 years.

Which brands do Prose fans like most?

Prose fans show strongest brand affinity for Wattpad (44.48×), Capital One (13.82×), and Diane Keaton (21.17×) over the country average.

Where do Prose fans live in United States?

Prose fans in United States are most concentrated in California (reach 350,109), Texas (reach 213,287), and New York (reach 201,645). These three regions account for the largest share of the active audience.

What other brands do Prose fans also like?

Beyond Prose itself, the audience over-indexes on Capital One (13.82×), Diane Keaton (21.17×), Charlie Hunnam (30.05×), and Clint Eastwood (23.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Prose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.