Rascasse Audience Intelligence

Prose Target Market in United States

A data profile of the people who buy, follow and care about Prose in United States — modelled from more than twelve digital signal sources. Prose has an estimated audience of 3,197,614 people in United States.

#3among Hair care in United States#1011among Brand in United States#166in Beauty & Wellness

The average Prose fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Web server, Britney Spears, Non-alcoholic beverage, with strongest over-indexing on Web server (5.04× the country average).

Demographically, the Prose audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Prose fan in United States is more female, around 40.2 years old, with strong Spirituality tendencies and a notable affinity for Web server.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Prose profile in United States.

Audience size
3.2M
in United States
Gender
71.2%♀
28.8% male
Age
40.2
average years
Country rank
#9748
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Prose

71.2% are female, 28.8% are male, average age 40.2.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Prose audience in United States
MetricValue
Female71.2%
Male28.8%
Average age40.2
Estimated audience size3,197,614
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Prose audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

41.4%

of the worldwide Prose audience comes from United States.

Worldwide audience distribution share by country for Prose
CountryShare
United States41.4%
India9.4%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Prose audience in United States is strongest.

Fig. 05

Top regions by affinity

Prose customers by region in United States
#RegionReachAffinity×
01Montana~10K1.48×
02Alaska~10K1.45×
03Massachusetts~90K1.38×
04Vermont~8K1.35×
05Washington~90K1.33×
06Idaho~20K1.28×
07Maine~10K1.23×
08Oregon~40K1.22×
09Colorado~60K1.19×
10Utah~30K1.13×
11New Hampshire~10K1.13×
12South Dakota~8K1.06×
13Minnesota~50K1.05×
14Hawaii~10K1.05×
15North Dakota~7K1.05×
16Wisconsin~50K1.04×
17North Carolina~100K1.00×
18Virginia~80K0.99×
19Kansas~20K0.98×
20New York~200K0.96×
21New Mexico~20K0.96×
22Pennsylvania~100K0.95×
23Indiana~60K0.95×
24Iowa~30K0.95×
25West Virginia~10K0.95×
26Rhode Island~10K0.95×
27Michigan~80K0.94×
28Tennessee~60K0.93×
29Missouri~50K0.93×
30Oklahoma~30K0.93×
31Nebraska~20K0.93×
32California~300K0.91×
33Connecticut~30K0.90×
34Maryland~50K0.89×
35Kentucky~40K0.89×
36Ohio~90K0.88×
37Arkansas~20K0.88×
38Georgia~90K0.87×
39Washington, District of Columbia~8K0.87×
40South Carolina~40K0.86×
41Arizona~60K0.84×
42Texas~200K0.82×
43Illinois~90K0.82×
44Alabama~40K0.82×
45New Jersey~70K0.81×
46Delaware~7K0.79×
47Louisiana~30K0.78×
48Nevada~20K0.78×
49Florida~200K0.77×
50Mississippi~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Prose, United States
0.76×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Prose audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Prose audience
#·InterestCategoryAffinity×
01Lyric poetryLiterature7.69×
02Web serverTechnology & Electronics5.04×
03Book discussion clubLiterature4.39×
04Young-adult fictionLiterature4.26×
05WattpadInternet & Social Media3.93×
06Non-alcoholic beverageFood & Beverages3.88×
07Detective fictionLiterature3.64×
08Psychological thrillerLiterature3.32×
09Barnes & NobleLiterature3.03×
10Milwaukee BrewersSports3.00×
11Britney SpearsMusic & Radio2.92×
12E-book readersTechnology & Electronics2.76×
13Diane KeatonMovies & TV2.65×
14New York PostNews2.53×
15Detroit TigersSports2.42×
16Subscription business modelShopping1.86×
17Fiction booksLiterature1.76×
18Las VegasTravel & Leisure1.70×
19GeneticsKids & Family1.68×
20RadioTechnology & Electronics1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Prose audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Prose audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.60×
Community OrientationOPEN1.59×
MindfulnessBALANCE1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Prose audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
Social Media UsageJOY0.76×
Family OrientationCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Prose's target market in United States?

Prose's target market in United States covers an estimated 3,197,614 people, concentrated in California and Texas.

02

What is the gender split and age of Prose customers?

71.2% of the Prose audience are female, 28.8% are male, with an average age of 40.2 years.

03

Which brands do Prose fans like most?

Prose fans show strongest brand affinity for Web server (5.04×), Britney Spears (2.92×), and Non-alcoholic beverage (3.88×) over the country average.

04

Where do Prose fans live in United States?

Prose fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Prose fans also like?

Beyond Prose itself, the audience over-indexes on Britney Spears (2.92×), Non-alcoholic beverage (3.88×), Book discussion club (4.39×), and Diane Keaton (2.65×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Prose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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