Rascasse Audience Intelligence

E-book readers Audience in United States

A data profile of the people who buy, follow and care about E-book readers in United States — modelled from more than twelve digital signal sources. E-book readers has an estimated audience of 17,150,615 people in United States.

#1364among Topic in United States#92in Technology & Electronics

The average E-book readers fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Creative writing, Contemporary romance, GPS devices, with strongest over-indexing on Creative writing (9.06× the country average).

Demographically, the E-book readers audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical E-book readers fan in United States is more female, around 40.3 years old, with strong Design Affinity tendencies and a notable affinity for Creative writing.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the E-book readers profile in United States.

Audience size
17.2M
in United States
Gender
67.6%♀
32.4% male
Age
40.3
average years
Country rank
#1991
Topic in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of E-book readers fans

67.6% are female, 32.4% are male, average age 40.3.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for E-book readers audience in United States
MetricValue
Female67.6%
Male32.4%
Average age40.3
Estimated audience size17,150,615
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the E-book readers audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3918%
40-4919%
50+26%
Fig. 04

Worldwide distribution

14.3%

of the worldwide E-book readers audience comes from United States.

Worldwide audience distribution share by country for E-book readers
CountryShare
United States14.3%
China9.4%
Japan9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the E-book readers audience in United States is strongest.

Fig. 05

Top regions by affinity

E-book readers fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M1.18×
02Vermont~30K1.16×
03Alaska~40K1.14×
04North Dakota~40K1.11×
05South Dakota~40K1.09×
06Montana~50K1.06×
07Rhode Island~60K1.05×
08Delaware~50K1.04×
09West Virginia~80K1.03×
10New Hampshire~70K1.03×
11Maine~60K1.03×
12Idaho~90K1.01×
13Hawaii~70K1.01×
14Nebraska~90K1.00×
15New Mexico~80K0.99×
16Washington, District of Columbia~50K0.99×
17Oregon~200K0.98×
18Arkansas~100K0.98×
19Mississippi~100K0.98×
20Washington~300K0.97×
21Kansas~100K0.97×
22Oklahoma~200K0.96×
23Connecticut~200K0.96×
24Iowa~100K0.96×
25South Carolina~200K0.95×
26Alabama~200K0.95×
27Louisiana~200K0.95×
28Nevada~200K0.95×
29Utah~100K0.95×
30Missouri~300K0.94×
31Wisconsin~200K0.94×
32Minnesota~200K0.94×
33Kentucky~200K0.94×
34Tennessee~300K0.93×
35Indiana~300K0.93×
36Maryland~300K0.93×
37Colorado~300K0.93×
38Massachusetts~300K0.92×
39Georgia~500K0.91×
40Michigan~400K0.91×
41New Jersey~400K0.91×
42Arizona~300K0.91×
43North Carolina~500K0.90×
44Virginia~400K0.90×
45Pennsylvania~500K0.89×
46Ohio~500K0.89×
47California~1.5M0.88×
48Illinois~500K0.88×
49Texas~1M0.84×
50Florida~900K0.81×
Fig. 06

Affinity by region

Affinity by region — E-book readers, United States
0.81×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the E-book readers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for E-book readers audience
#·InterestCategoryAffinity×
01CamcordersTechnology & Electronics12.46×
02Portable media playersTechnology & Electronics12.29×
03Network storageTechnology & Electronics12.29×
04GPS devicesTechnology & Electronics10.83×
05Contemporary romanceLiterature10.04×
06Creative writingBusiness & Career9.06×
07Audio equipmentTechnology & Electronics8.82×
08Women's fictionLiterature8.62×
09KindleTechnology & Electronics8.57×
10Allegiant (novel)Literature8.42×
11GoodreadsLiterature8.23×
12Computer memoryTechnology & Electronics6.79×
13Young-adult fictionLiterature6.72×
14New-adult fictionLiterature6.31×
15Book discussion clubLiterature5.67×
16Non-fiction booksLiterature5.26×
17NovelLiterature3.29×
18Romance novelsLiterature3.15×
19LiteratureBusiness & Career2.53×
20Fiction booksLiterature2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the E-book readers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by E-book readers audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.76×
MindfulnessBALANCE1.63×
Luxury OrientationPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by E-book readers audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.69×
Need for SecurityCONSERVATISM0.79×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does E-book readers have in United States?

E-book readers has an estimated audience of 17,150,615 people in United States, concentrated in California and Texas.

02

What is the gender split and age of E-book readers fans?

67.6% of E-book readers fans are female, 32.4% are male, with an average age of 40.3 years.

03

Which brands do E-book readers fans like most?

E-book readers fans show strongest brand affinity for Creative writing (9.06×), Contemporary romance (10.04×), and GPS devices (10.83×) over the country average.

04

Where do E-book readers fans live in United States?

E-book readers fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do E-book readers fans also like?

Beyond E-book readers itself, the audience over-indexes on Contemporary romance (10.04×), GPS devices (10.83×), Audio equipment (8.82×), and Camcorders (12.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See E-book readers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for E-book readers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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