E-book readers Audience in United States

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E-book readers has an estimated audience of 17,150,615 people in United States. 67.6% are female, 32.4% are male, average age 40.3. Top regions: California, New York, Texas. Top brand affinities: Creative writing, Contemporary romance, GPS devices, Audio equipment, Camcorders.

The average E-book readers fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Creative writing, Contemporary romance, GPS devices, with strongest over-indexing on Creative writing (9.06× the country average). Demographically, the E-book readers audience skews more female with an average age of 40.3, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of E-book readers fans

Demographic split for E-book readers audience in United States
MetricValue
Female67.6%
Male32.4%
Average age40.3
Estimated audience size17,150,615

Audience persona

The typical E-book readers fan in United States is more female, around 40.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Creative writing.

Top regions in United States

Top regions ranked by reach for E-book readers in United States
RegionReachAffinity
California1,687,4720.89×
New York1,356,2381.42×
Texas1,178,0290.8×
Florida753,3590.65×
Illinois423,1290.74×
Georgia407,5110.77×
Ohio402,5760.76×
Pennsylvania401,0010.69×
North Carolina384,3370.74×
Washington344,1031×
Michigan328,4920.73×
Virginia324,8960.78×
New Jersey310,5390.71×
Massachusetts283,1580.84×
Tennessee272,5760.79×
Arizona245,4370.7×
Maryland239,4550.81×
Indiana220,9200.71×
Colorado219,3860.81×
South Carolina212,1120.82×
Missouri200,1500.72×
Minnesota186,8360.76×
Louisiana166,1470.75×
Alabama162,3900.68×
Wisconsin156,8370.61×
Oregon127,9340.65×
Kentucky127,8220.59×
Oklahoma121,7620.64×
Connecticut118,0650.69×
Nevada117,2470.71×
Arkansas116,2060.82×
Mississippi112,1200.79×
Kansas99,7430.74×
Utah96,8920.63×
South Dakota92,7232.34×
West Virginia92,5601.16×
Alaska92,3682.52×
Iowa87,9270.62×
Idaho85,4740.99×
New Hampshire82,6211.22×
Hawaii81,6511.11×
Nebraska80,9040.94×
North Dakota77,3842.2×
New Mexico74,2910.86×
Montana73,8101.55×
Maine73,5991.2×
Delaware71,4461.51×
Rhode Island67,5071.24×
Vermont66,3972.21×
Wyoming62,3962.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for E-book readers audience
BrandAffinityCategory
Creative writing9.06×Business & Career
Contemporary romance10.04×Literature
GPS devices10.83×Technology & Electronics
Audio equipment8.82×Technology & Electronics
Camcorders12.46×Technology & Electronics
Women's fiction8.62×Literature
Allegiant (novel)8.42×Literature
Portable media players12.29×Technology & Electronics
Computer memory6.79×Technology & Electronics
Goodreads8.23×Literature
Non-fiction books5.26×Literature
Network storage12.29×Technology & Electronics
Novel3.29×Literature
Young-adult fiction6.72×Literature
Book discussion club5.67×Literature
Literature2.53×Business & Career
Superman1.51×Movies & TV
New-adult fiction6.31×Literature
Kindle8.57×Technology & Electronics
Fiction books2.35×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by E-book readers audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.9
SustainabilityBALANCE1.74
Design AffinityPREMIUM1.72
Family OrientationCONSERVATISM1.44
Urban LifestyleOPEN1.31
Price SensitivityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for E-book readers
CountryShare
United States14.3%
China9.4%
Japan9.2%

See E-book readers audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does E-book readers have in United States?

E-book readers has an estimated audience of 17,150,615 people in United States, concentrated in California and New York.

What is the gender split and age of E-book readers fans?

67.6% of E-book readers fans are female, 32.4% are male, with an average age of 40.3 years.

Which brands do E-book readers fans like most?

E-book readers fans show strongest brand affinity for Creative writing (9.06×), Contemporary romance (10.04×), and GPS devices (10.83×) over the country average.

Where do E-book readers fans live in United States?

E-book readers fans in United States are most concentrated in California (reach 1,687,472), New York (reach 1,356,238), and Texas (reach 1,178,029). These three regions account for the largest share of the active audience.

What other brands do E-book readers fans also like?

Beyond E-book readers itself, the audience over-indexes on Contemporary romance (10.04×), GPS devices (10.83×), Audio equipment (8.82×), and Camcorders (12.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for E-book readers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.