Rascasse Audience Intelligence

Young-adult fiction Audience in United States

A data profile of the people who buy, follow and care about Young-adult fiction in United States — modelled from more than twelve digital signal sources. Young-adult fiction has an estimated audience of 7,843,117 people in United States.

#26among Literary genre in United States#2768among Topic in United States#78in Literature

The average Young-adult fiction fan in United States is 35.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Contemporary romance, Allegiant (novel), Women's fiction, with strongest over-indexing on Contemporary romance (16.93× the country average).

Demographically, the Young-adult fiction audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Young-adult fiction fan in United States is more female, around 35.4 years old, with strong Mindfulness tendencies and a notable affinity for Contemporary romance.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Young-adult fiction profile in United States.

Audience size
7.8M
in United States
Gender
70.3%♀
29.7% male
Age
35.4
average years
Country rank
#4514
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Young-adult fiction fans

70.3% are female, 29.7% are male, average age 35.4.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Young-adult fiction audience in United States
MetricValue
Female70.3%
Male29.7%
Average age35.4
Estimated audience size7,843,117
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Young-adult fiction audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3918%
40-4916%
50+15%
Fig. 04

Worldwide distribution

29.5%

of the worldwide Young-adult fiction audience comes from United States.

Worldwide audience distribution share by country for Young-adult fiction
CountryShare
United States29.5%
United Kingdom6.2%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Young-adult fiction audience in United States is strongest.

Fig. 05

Top regions by affinity

Young-adult fiction fans by region: top regions in United States
#RegionReachAffinity×
01Utah~90K1.34×
02South Dakota~20K1.13×
03Maine~30K1.11×
04Massachusetts~200K1.09×
05Oklahoma~100K1.09×
06Connecticut~90K1.09×
07Illinois~300K1.08×
08Minnesota~100K1.08×
09Iowa~70K1.08×
10Nebraska~40K1.08×
11Missouri~100K1.07×
12Idaho~40K1.07×
13New Hampshire~30K1.07×
14Wisconsin~100K1.06×
15New Jersey~200K1.05×
16Kansas~60K1.05×
17Vermont~10K1.05×
18Arkansas~70K1.04×
19North Dakota~20K1.04×
20California~900K1.03×
21Michigan~200K1.03×
22Indiana~100K1.03×
23Virginia~200K1.02×
24Kentucky~100K1.02×
25Texas~700K1.01×
26Pennsylvania~300K1.01×
27Oregon~90K1.01×
28Washington~200K1.00×
29Rhode Island~30K1.00×
30North Carolina~200K0.99×
31Montana~20K0.99×
32Ohio~200K0.98×
33West Virginia~40K0.98×
34Alaska~20K0.96×
35Louisiana~100K0.95×
36New York~400K0.94×
37Alabama~100K0.94×
38Hawaii~30K0.94×
39Tennessee~100K0.93×
40Maryland~100K0.93×
41Colorado~100K0.93×
42South Carolina~100K0.93×
43Arizona~100K0.92×
44Delaware~20K0.92×
45Mississippi~60K0.91×
46Georgia~200K0.89×
47Washington, District of Columbia~20K0.86×
48New Mexico~30K0.83×
49Nevada~60K0.81×
50Florida~400K0.74×
Fig. 06

Affinity by region

Affinity by region — Young-adult fiction, United States
0.74×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Young-adult fiction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Young-adult fiction audience
#·InterestCategoryAffinity×
01Throne of GlassLiterature27.59×
02Divergent (novel)Literature26.94×
03The Hunger Games (novel)Literature26.22×
04Sarah J. MaasLiterature20.46×
05The Hunger GamesMovies & TV19.14×
06colleen hooverLiterature17.63×
07Contemporary romanceLiterature16.93×
08Jane AustenLiterature16.21×
09Allegiant (novel)Literature15.36×
10KindleTechnology & Electronics15.19×
11Women's fictionLiterature14.17×
12Dark fantasyLiterature13.79×
13New-adult fictionLiterature12.46×
14GoodreadsLiterature11.59×
15E-book readersTechnology & Electronics9.14×
16Book discussion clubLiterature8.43×
17Non-fiction booksLiterature7.60×
18Creative writingBusiness & Career7.27×
19Barnes & NobleLiterature6.08×
20NovelLiterature4.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Young-adult fiction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Young-adult fiction audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.83×
Community OrientationOPEN1.54×
Pet OwnershipJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Young-adult fiction audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.90×
Luxury OrientationPREMIUM0.96×
DIY MentalityTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Young-adult fiction have in United States?

Young-adult fiction has an estimated audience of 7,843,117 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Young-adult fiction fans?

70.3% of Young-adult fiction fans are female, 29.7% are male, with an average age of 35.4 years.

03

Which brands do Young-adult fiction fans like most?

Young-adult fiction fans show strongest brand affinity for Contemporary romance (16.93×), Allegiant (novel) (15.36×), and Women's fiction (14.17×) over the country average.

04

Where do Young-adult fiction fans live in United States?

Young-adult fiction fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Young-adult fiction fans also like?

Beyond Young-adult fiction itself, the audience over-indexes on Allegiant (novel) (15.36×), Women's fiction (14.17×), Divergent (novel) (26.94×), and E-book readers (9.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Young-adult fiction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Young-adult fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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