Young-adult fiction Audience in United States

Young-adult fiction logo

Young-adult fiction has an estimated audience of 7,843,117 people in United States. 70.3% are female, 29.7% are male, average age 35.4. Top regions: California, Texas, New York. Top brand affinities: Contemporary romance, Allegiant (novel), Women's fiction, Divergent (novel), The Hunger Games (novel).

The average Young-adult fiction fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Contemporary romance, Allegiant (novel), Women's fiction, with strongest over-indexing on Contemporary romance (16.93× the country average). Demographically, the Young-adult fiction audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Young-adult fiction fans

Demographic split for Young-adult fiction audience in United States
MetricValue
Female70.3%
Male29.7%
Average age35.4
Estimated audience size7,843,117

Audience persona

The typical Young-adult fiction fan in United States is more female, around 35.4 years old, with strong Sustainability tendencies and a notable affinity for Contemporary romance.

Top regions in United States

Top regions ranked by reach for Young-adult fiction in United States
RegionReachAffinity
California931,8161.08×
Texas703,3451.04×
New York434,1140.99×
Florida395,4840.74×
Illinois289,9001.11×
Pennsylvania272,7491.03×
North Carolina241,0921.02×
Ohio239,5820.99×
Georgia226,6970.94×
Michigan217,8661.06×
New Jersey215,3521.08×
Virginia199,5201.04×
Massachusetts174,7611.13×
Washington165,2581.05×
Indiana154,9661.08×
Arizona147,6190.92×
Tennessee145,9560.93×
Missouri136,4611.08×
Wisconsin127,4971.08×
Minnesota126,0221.12×
Maryland124,7510.93×
Colorado117,1130.95×
South Carolina113,1020.96×
Kentucky102,6231.04×
Alabama99,8020.91×
Louisiana98,5190.97×
Utah96,5681.37×
Oklahoma94,9601.09×
Oregon93,7141.04×
Connecticut85,3281.08×
Iowa72,4491.12×
Arkansas66,5161.03×
Kansas65,1261.05×
Nevada57,2780.76×
Mississippi55,1200.85×
Idaho42,8811.09×
Nebraska41,9771.07×
New Hampshire32,3751.05×
West Virginia31,5270.86×
Hawaii30,5510.91×
New Mexico29,2930.74×
Maine28,8971.03×
Washington, District of Columbia27,2451.16×
Rhode Island24,7130.99×
Montana19,8600.91×
Delaware17,4840.81×
North Dakota17,0091.06×
South Dakota16,2690.9×
Alaska14,2580.85×
Vermont14,2191.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Young-adult fiction audience
BrandAffinityCategory
Contemporary romance16.93×Literature
Allegiant (novel)15.36×Literature
Women's fiction14.17×Literature
Divergent (novel)26.94×Literature
The Hunger Games (novel)26.22×Literature
E-book readers9.14×Technology & Electronics
New-adult fiction12.46×Literature
Goodreads11.59×Literature
Throne of Glass27.59×Literature
Creative writing7.27×Business & Career
Non-fiction books7.6×Literature
Kindle15.19×Technology & Electronics
The Hunger Games19.14×Movies & TV
Novel4.79×Literature
Jane Austen16.21×Literature
Dark fantasy13.79×Literature
Book discussion club8.43×Literature
Sarah J. Maas20.46×Literature
Harry Potter2.89×Movies & TV
colleen hoover17.63×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Young-adult fiction audience
TraitClusterScore
SustainabilityBALANCE1.86
Design AffinityPREMIUM1.56
DIY MentalityTHRILL1.36
Early Adopter MentalityPOWER1.36
Urban LifestyleOPEN1.33
Sports ActivityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Young-adult fiction
CountryShare
United States29.5%
United Kingdom6.2%
Germany6.2%

See Young-adult fiction audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Young-adult fiction have in United States?

Young-adult fiction has an estimated audience of 7,843,117 people in United States, concentrated in California and Texas.

What is the gender split and age of Young-adult fiction fans?

70.3% of Young-adult fiction fans are female, 29.7% are male, with an average age of 35.4 years.

Which brands do Young-adult fiction fans like most?

Young-adult fiction fans show strongest brand affinity for Contemporary romance (16.93×), Allegiant (novel) (15.36×), and Women's fiction (14.17×) over the country average.

Where do Young-adult fiction fans live in United States?

Young-adult fiction fans in United States are most concentrated in California (reach 931,816), Texas (reach 703,345), and New York (reach 434,114). These three regions account for the largest share of the active audience.

What other brands do Young-adult fiction fans also like?

Beyond Young-adult fiction itself, the audience over-indexes on Allegiant (novel) (15.36×), Women's fiction (14.17×), Divergent (novel) (26.94×), and The Hunger Games (novel) (26.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Young-adult fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.