Jane Austen Audience in United States

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Jane Austen has an estimated audience of 2,990,925 people in United States. 76.2% are female, 23.8% are male, average age 40.2. Top regions: California, Texas, New York. Top brand affinities: The Gilded Age, Richard Armitage (actor), Pride & Prejudice (2005 film), Emily Watson, Google Maps.

The average Jane Austen fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include The Gilded Age, Richard Armitage (actor), Pride & Prejudice (2005 film), with strongest over-indexing on The Gilded Age (3.44× the country average). Demographically, the Jane Austen audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Jane Austen fans

Demographic split for Jane Austen audience in United States
MetricValue
Female76.2%
Male23.8%
Average age40.2
Estimated audience size2,990,925

Audience persona

The typical Jane Austen fan in United States is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for The Gilded Age.

Top regions in United States

Top regions ranked by reach for Jane Austen in United States
RegionReachAffinity
California371,1691.13×
Texas249,1800.97×
New York191,4601.15×
Florida190,8890.94×
Pennsylvania100,1430.99×
Illinois95,3930.96×
North Carolina90,1071×
Ohio87,3920.95×
Georgia85,8670.93×
Virginia82,8841.14×
Washington75,7021.26×
Massachusetts72,4081.23×
Michigan71,7970.92×
New Jersey71,2140.94×
Tennessee62,4131.04×
Arizona59,1410.97×
Indiana55,3021.01×
Maryland51,1430.99×
Colorado50,8611.08×
Missouri49,6271.03×
Utah43,3281.62×
Oregon43,1551.26×
Minnesota43,0221×
South Carolina40,7730.91×
Alabama40,2440.96×
Wisconsin39,7780.88×
Kentucky36,5140.97×
Oklahoma34,4441.04×
Louisiana32,4100.84×
Connecticut29,4630.98×
Arkansas24,6131×
Nevada22,8890.79×
Kansas22,7990.97×
Iowa21,6690.88×
Mississippi19,6890.8×
Idaho18,9661.26×
New Mexico13,8840.93×
Nebraska13,3140.89×
New Hampshire12,4881.06×
Maine12,2921.15×
Washington, District of Columbia11,6111.29×
West Virginia11,1480.8×
Hawaii10,8990.85×
Rhode Island9,1970.97×
Montana8,3121×
Delaware6,3390.77×
Alaska6,1650.96×
Vermont6,0161.15×
South Dakota5,2100.75×
North Dakota4,6830.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jane Austen audience
BrandAffinityCategory
The Gilded Age3.44×Movies & TV
Richard Armitage (actor)21.18×Movies & TV
Pride & Prejudice (2005 film)8.52×Movies & TV
Emily Watson15.84×Movies & TV
Google Maps1.84×Internet & Social Media
Marie Curie9.55×Business & Career
Hobby Lobby1.69×Home & Garden
James McAvoy8.02×Movies & TV
Author2.49×Literature
Eyes Wide Shut6.47×Movies & TV
Virtue1.71×Politics & Society
God1.5×Politics & Society
USA Today2.23×News
Historical romance6.96×Literature
Kindle Store3.67×Literature
Bible1.93×Politics & Society
Physician1.68×Business & Career
Cancer awareness1.87×Health
Symptom1.72×Health
Kelly Ripa6.86×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jane Austen audience
TraitClusterScore
Design AffinityPREMIUM1.87
SustainabilityBALANCE1.83
LGBTQ+ IdentityOPEN1.67
Community OrientationOPEN1.61
Sports ActivityPOWER1.48
MindfulnessBALANCE1.47

Worldwide distribution

Worldwide audience distribution share by country for Jane Austen
CountryShare
United States26.1%
United Kingdom10.3%
Germany7.6%

See Jane Austen audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Jane Austen have in United States?

Jane Austen has an estimated audience of 2,990,925 people in United States, concentrated in California and Texas.

What is the gender split and age of Jane Austen fans?

76.2% of Jane Austen fans are female, 23.8% are male, with an average age of 40.2 years.

Which brands do Jane Austen fans like most?

Jane Austen fans show strongest brand affinity for The Gilded Age (3.44×), Richard Armitage (actor) (21.18×), and Pride & Prejudice (2005 film) (8.52×) over the country average.

Where do Jane Austen fans live in United States?

Jane Austen fans in United States are most concentrated in California (reach 371,169), Texas (reach 249,180), and New York (reach 191,460). These three regions account for the largest share of the active audience.

What other brands do Jane Austen fans also like?

Beyond Jane Austen itself, the audience over-indexes on Richard Armitage (actor) (21.18×), Pride & Prejudice (2005 film) (8.52×), Emily Watson (15.84×), and Google Maps (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jane Austen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.