Jane Austen Audience in Germany
Jane Austen has an estimated audience of 868,467 people in Germany. 75.0% are female, 25.0% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pride & Prejudice (2005 film), The Gilded Age, Downton Abbey, Regency romance, Emmy Rossum.
The average Jane Austen fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pride & Prejudice (2005 film), The Gilded Age, Downton Abbey, with strongest over-indexing on Pride & Prejudice (2005 film) (41.39× the country average). Demographically, the Jane Austen audience skews more female with an average age of 36.8, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Author
Demographics of Jane Austen fans
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 36.8 |
| Estimated audience size | 868,467 |
Audience persona
The typical Jane Austen fan in Germany is more female, around 36.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pride & Prejudice (2005 film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 188,079 | 0.99× |
| Bayern | 145,269 | 1.04× |
| Baden-Württemberg | 117,089 | 0.99× |
| Niedersachsen | 84,660 | 1× |
| Hessen | 68,833 | 1.04× |
| Berlin | 48,404 | 1.25× |
| Sachsen | 44,420 | 1.04× |
| Rheinland-Pfalz | 39,512 | 0.91× |
| Schleswig-Holstein | 32,092 | 1.03× |
| Brandenburg | 27,431 | 1.02× |
| Thüringen | 21,116 | 0.95× |
| Sachsen-Anhalt | 20,507 | 0.91× |
| Hamburg | 19,737 | 1.01× |
| Mecklenburg-Vorpommern | 16,879 | 1.02× |
| Saarland | 9,113 | 0.85× |
| Bremen | 7,050 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pride & Prejudice (2005 film) | 41.39× | Movies & TV |
| The Gilded Age | 14.77× | Movies & TV |
| Downton Abbey | 15.23× | Movies & TV |
| Regency romance | 35.9× | Literature |
| Emmy Rossum | 17.31× | Movies & TV |
| Emily Brontë | 38.02× | Literature |
| Bridgerton | 6.39× | Movies & TV |
| Reign (TV series) | 21.07× | Movies & TV |
| The Tudors | 19.93× | Movies & TV |
| Dan Stevens | 17.2× | Movies & TV |
| Spirituality | 5.01× | Health |
| Julia Quinn | 27.86× | Literature |
| Eyes Wide Shut | 10.63× | Movies & TV |
| Romance novels | 4.72× | Literature |
| The Crown (TV series) | 12.26× | Movies & TV |
| Harry Potter | 1.72× | Movies & TV |
| Screenplay | 5.28× | Arts & Culture |
| Electronic publishing | 4.17× | News |
| Historical fiction | 9.29× | Literature |
| romantic comedies | 6.79× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.72 |
| Tradition | CONSERVATISM | 1.72 |
| Sustainability | BALANCE | 1.68 |
| Mindfulness | BALANCE | 1.56 |
| DIY Mentality | THRILL | 1.37 |
| Creativity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| United Kingdom | 10.3% |
| Germany | 7.6% |
See Jane Austen audiences in other countries
More Author audiences in Germany
- Sarah, Duchess of York (1,390,543)
- Sebastian Fitzek (1,371,136)
- Caroline Wahl (1,226,296)
- Stephen King (1,143,073)
- Ferdinand von Schirach (1,043,775)
Frequently asked questions
How many fans does Jane Austen have in Germany?
Jane Austen has an estimated audience of 868,467 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jane Austen fans?
75.0% of Jane Austen fans are female, 25.0% are male, with an average age of 36.8 years.
Which brands do Jane Austen fans like most?
Jane Austen fans show strongest brand affinity for Pride & Prejudice (2005 film) (41.39×), The Gilded Age (14.77×), and Downton Abbey (15.23×) over the country average.
Where do Jane Austen fans live in Germany?
Jane Austen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 188,079), Bayern (reach 145,269), and Baden-Württemberg (reach 117,089). These three regions account for the largest share of the active audience.
What other brands do Jane Austen fans also like?
Beyond Jane Austen itself, the audience over-indexes on The Gilded Age (14.77×), Downton Abbey (15.23×), Regency romance (35.9×), and Emmy Rossum (17.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jane Austen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.