Rascasse Audience Intelligence

Jane Austen Audience in Germany

A data profile of the people who buy, follow and care about Jane Austen in Germany — modelled from more than twelve digital signal sources. Jane Austen has an estimated audience of 884,641 people in Germany.

#12among Author in Germany#1068among Person in Germany#110in Literature

The average Jane Austen fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The Gilded Age, Pride & Prejudice (2005 film), Downton Abbey, with strongest over-indexing on The Gilded Age (14.77× the country average).

Demographically, the Jane Austen audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jane Austen fan in Germany is more female, around 36.8 years old, with strong Tradition tendencies and a notable affinity for The Gilded Age.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jane Austen profile in Germany.

Audience size
885K
in Germany
Gender
75.0%♀
25.0% male
Age
36.8
average years
Country rank
#7233
Person in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jane Austen fans

75.0% are female, 25.0% are male, average age 36.8.

Fig. 02

Gender split

75.0%
Female
25.0%
Male
Demographic split for Jane Austen audience in Germany
MetricValue
Female75.0%
Male25.0%
Average age36.8
Estimated audience size884,641
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Jane Austen audience in Germany
Age bracketShare%
16-1927%
20-2919%
30-3918%
40-4919%
50+16%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Jane Austen audience comes from Germany.

Worldwide audience distribution share by country for Jane Austen
CountryShare
United States23.5%
United Kingdom9.1%
Germany8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jane Austen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jane Austen fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.16×
02Hamburg~20K1.04×
03Sachsen~40K1.03×
04Schleswig-Holstein~30K1.03×
05Brandenburg~30K1.03×
06Mecklenburg-Vorpommern~20K1.02×
07Thüringen~20K1.01×
08Niedersachsen~80K1.00×
09Bremen~7K1.00×
10Hessen~70K0.99×
11Nordrhein-Westfalen~200K0.97×
12Bayern~100K0.97×
13Baden-Württemberg~100K0.97×
14Sachsen-Anhalt~20K0.97×
15Rheinland-Pfalz~40K0.93×
16Saarland~9K0.89×
Fig. 06

Affinity by region

Affinity by region — Jane Austen, Germany
0.89×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jane Austen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jane Austen audience
#·InterestCategoryAffinity×
01Pride & Prejudice (2005 film)Movies & TV41.39×
02Emily BrontëLiterature38.02×
03Regency romanceLiterature35.90×
04Julia QuinnLiterature27.86×
05Reign (TV series)Movies & TV21.07×
06The TudorsMovies & TV19.93×
07Emmy RossumMovies & TV17.31×
08Dan StevensMovies & TV17.20×
09Downton AbbeyMovies & TV15.23×
10The Gilded AgeMovies & TV14.77×
11The Crown (TV series)Movies & TV12.26×
12Eyes Wide ShutMovies & TV10.63×
13Historical fictionLiterature9.29×
14romantic comediesMovies & TV6.79×
15BridgertonMovies & TV6.39×
16ScreenplayArts & Culture5.28×
17SpiritualityHealth5.01×
18Romance novelsLiterature4.72×
19Electronic publishingNews4.17×
20Harry PotterMovies & TV1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jane Austen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jane Austen audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.65×
MindfulnessBALANCE1.56×
CreativityOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jane Austen audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.91×
PatriotismCONSERVATISM0.93×
Need for SecurityCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jane Austen have in Germany?

Jane Austen has an estimated audience of 884,641 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Jane Austen fans?

75.0% of Jane Austen fans are female, 25.0% are male, with an average age of 36.8 years.

03

Which brands do Jane Austen fans like most?

Jane Austen fans show strongest brand affinity for The Gilded Age (14.77×), Pride & Prejudice (2005 film) (41.39×), and Downton Abbey (15.23×) over the country average.

04

Where do Jane Austen fans live in Germany?

Jane Austen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jane Austen fans also like?

Beyond Jane Austen itself, the audience over-indexes on Pride & Prejudice (2005 film) (41.39×), Downton Abbey (15.23×), Regency romance (35.9×), and Emmy Rossum (17.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Author audiences in Germany

See Jane Austen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jane Austen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →